Norwegian Food Foundation
Stiftelsen Norsk Mat is an independent Norwegian foundation that works for greater diversity, quality and value creation in Norwegian food production and administers three labelling schemes.
Last updated September 16, 2026
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Overview
Stiftelsen Norsk Mat is an independent foundation that contributes to greater diversity, quality and value creation in Norwegian food production. It administers three labelling schemes that give consumers assurance and information about the origin and quality of food: Nyt Norge, Beskyttede Betegnelser and Spesialitet. It is responsible for Kvalitetssystem i landbruket – KSL, as well as approval of farms for the Inn på tunet scheme. It also has the task of providing consumers with fact-based information about organic production in Norway, and it operates Lokalmat.no, described as the largest Norwegian portal for local food and drink producers.
History
Stiftelsen Norsk Mat is an independent foundation that contributes to greater diversity, quality and value creation in Norwegian food production. It administers three labelling schemes that give consumers assurance and information about the origin and quality of food: Nyt Norge, Beskyttede Betegnelser and Spesialitet. It is responsible for Kvalitetssystem i landbruket – KSL, as well as approval of farms for the Inn på tunet scheme. It also has the task of providing consumers with fact-based information about organic production in Norway, and it operates Lokalmat.no, described as the largest Norwegian portal for local food and drink producers.
Products and positioning
An independent foundation administering official Norwegian food labelling schemes and providing fact-based information to consumers.
Nyt Norge
The official origin label in Norway; the labelling scheme makes it easy for consumers to choose Norwegian.
Spesialitet
A label for products in a class of their own, for those among the best in their category who want to stand out to consumers.
Beskyttede betegnelser
Protected designations that secure Norwegian food and drink culture legal protection and recognition.
Kvalitetssystem i landbruket – KSL
The quality system in agriculture, for which Stiftelsen Norsk Mat has responsibility.
Lokalmat.no
Described as the largest Norwegian portal for local food and drink producers, operated by Stiftelsen Norsk Mat.
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