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Northland Juices

Northland Juices is an American cranberry-juice brand operated as a division of Apple & Eve.

Last updated August 31, 2026

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Overview

Northland Juices is a United States juice brand focused on cranberry juice and cranberry-based blends. The brand traces its history to Northland Cranberries, Inc., which introduced packaged 100 percent cranberry juice blends in 1983 from Wisconsin Rapids, Wisconsin. Its products were distributed through supermarkets, drugstore chains, mass merchandisers, and food-service outlets across the United States. The brand developed within Northland Cranberries, a company that became publicly owned in 1987. In 2005, Apple & Eve acquired Northland Cranberries' branded juice division, bringing Northland Juices into the portfolio of one of the largest independently owned juice companies in the United States. Apple & Eve was founded in 1975 by Gordon Crane and operated from Port Washington, New York. The acquisition expanded Apple & Eve's branded portfolio beyond its own products and made Northland part of a broader juice business covering conventional, 100 percent, and organic juice offerings. In 2014, Lassonde Industries acquired Apple & Eve. As a result, Northland Juices became part of Lassonde's wider beverage group while continuing to be associated with Apple & Eve's U.S. operations. Available reference material identifies Northland primarily as a branded juice division rather than as a separately listed company, and does not provide a standalone revenue figure, current executive roster, or detailed international footprint. Northland's product identity is centered on cranberry flavor and cranberry-fruit combinations. Its portfolio has included 100 percent juice cranberry blends and Dark Fruit Blends. The brand's positioning emphasizes fruit-based beverages sold through mainstream retail and food-service channels, although the available sources do not establish a single current slogan or a complete product catalog. Northland has also been associated with the Drink To Pink breast-cancer fundraising program in the United States. Under the program, consumers using qualifying promotional coupons generated a 25-cent donation for each purchased bottle of Northland Dark Fruit Blends. The program committed a minimum of $50,000 annually to The Breast Cancer Research Foundation. Reference material states that more than $450,000 had been raised by March 2011, while later updates reported cumulative contributions exceeding $850,000 over a period of more than ten years. The brand's current market position, exact retail availability, and product lineup may change over time. Publicly available reference material supports identifying Northland Juices as an active Apple & Eve brand within the Lassonde Industries group, but does not support a precise current market-share or financial assessment.

History

Northland Juices developed from Northland Cranberries, Inc., a Wisconsin-based juice business associated with cranberry beverages. In 1983, Northland Cranberries launched branded 100 percent juice cranberry blends from Wisconsin Rapids, Wisconsin. The products were distributed through a broad U.S. retail and food-service network that included supermarkets, drugstore chains, mass merchandisers, and institutional food-service outlets. Northland Cranberries became publicly owned in 1987. The company later separated or sold its branded juice operations, and in 2005 Apple & Eve acquired the branded juice division. Apple & Eve had been established in 1975 by Gordon Crane and was based in Port Washington, New York. The transaction made Northland Juices part of Apple & Eve's portfolio and strengthened Apple & Eve's position as an independent U.S. juice producer. Northland's brand proposition has been built around cranberry juice and cranberry-based blends, including 100 percent juice products and Dark Fruit Blends. The available historical material does not provide a complete chronological record of package redesigns, product discontinuations, or changes in formulas. It does, however, identify the brand as a consumer-facing juice business distributed through conventional U.S. retail channels rather than as a specialty or exclusively direct-to-consumer label. In 2014, Lassonde Industries acquired Apple & Eve. Northland Juices consequently became part of Lassonde's larger beverage organization. The brand is described in reference material as a division of Apple & Eve, while Apple & Eve operates within Lassonde's ownership structure. There is insufficient public information in the supplied references to determine whether Northland maintains a separately incorporated operating entity, a standalone public listing, or a distinct international business. The brand has also used cause-related marketing. Through the annual Drink To Pink program in the United States, qualifying purchases of Northland Dark Fruit Blends generated a 25-cent donation when consumers redeemed designated coupons. The campaign supported The Breast Cancer Research Foundation and carried a minimum annual donation commitment of $50,000. Reported cumulative contributions exceeded $450,000 by March 2011 and later exceeded $850,000 after more than ten years of activity. Northland's documented history therefore consists of three principal phases: the launch and distribution of cranberry blends by Northland Cranberries; integration into Apple & Eve after the 2005 acquisition; and continued ownership within Lassonde Industries following the 2014 purchase of Apple & Eve. Detailed current information about leadership, retail listings, sales, geographic expansion, and present product availability is not established by the supplied reference material.

  • 2014

    Lassonde Industries acquires Apple & Eve

    [1]

    Lassonde Industries acquired Apple & Eve, adding Northland Juices to its beverage group.

  • 2011

    Drink To Pink exceeds $450,000 in donations

    [1]

    Reported donations from the Northland Drink To Pink program surpassed $450,000 by March 2011.

  • 2005

    Apple & Eve acquires the branded juice division

    [1]

    Apple & Eve acquired Northland Cranberries' branded juice division, creating the ownership relationship under which Northland Juices became an Apple & Eve brand.

  • 1987

    Northland Cranberries becomes publicly owned

    [1]

    Northland Cranberries, Inc. became publicly owned, preceding the later sale of its branded juice division.

  • 1983

    Northland launches cranberry juice blends

    [1]

    Northland Cranberries introduced 100 percent juice cranberry blends in Wisconsin Rapids, Wisconsin.

  • 1975

    Apple & Eve is founded

    [1]

    Gordon Crane founded Apple & Eve, the juice company that later acquired Northland's branded juice division.

Products and positioning

A mainstream U.S. cranberry-juice brand offering 100 percent juice blends and cranberry-forward fruit beverages through grocery, drugstore, mass-retail, and food-service channels.

  • Cranberry juice blends · 1983

    100% Juice Cranberry Blends

    Northland's core documented product family consists of cranberry blends marketed as 100 percent juice. The line originated with Northland Cranberries' 1983 launch and was distributed through supermarkets, drugstore chains, mass merchandisers, and food-service outlets in the United States. The supplied references do not specify the complete set of flavors, package sizes, or current availability.

  • Fruit juice blends

    Dark Fruit Blends

    Northland Dark Fruit Blends are a documented branded product family and were specifically used in the Drink To Pink promotional fundraising program. The available material identifies the products as fruit blends associated with Northland's cranberry-oriented portfolio but does not provide a full ingredient list, flavor roster, package architecture, or current retail status.

Marketing campaigns

  • Drink To Pink

    United States

    Northland participated in an annual breast-cancer fundraising initiative in which qualifying purchases of Northland Dark Fruit Blends, accompanied by special coupon redemption, generated a 25-cent donation per bottle. The program committed at least $50,000 to The Breast Cancer Research Foundation each year.

    Outcome. Reported cumulative fundraising exceeded $450,000 by March 2011 and later surpassed $850,000 over more than ten years.

Brand decisions

  • 2014

    Lassonde Industries acquires Apple & EveM&A

    Background

    Apple & Eve owned and operated the Northland Juices brand following the 2005 acquisition.

    Action taken

    Lassonde Industries acquired Apple & Eve.

    Aftermath

    Northland Juices became part of Lassonde Industries' broader beverage group through its ownership of Apple & Eve.

  • 2005

    Acquisition of Northland's branded juice divisionM&A

    Background

    Northland Cranberries' branded juice business was operating separately from the Apple & Eve portfolio after Northland had become publicly owned.

    Action taken

    Apple & Eve acquired the branded juice division and incorporated Northland Juices into its brand portfolio.

    Aftermath

    Northland became a division or brand associated with Apple & Eve, described in the reference material as part of the largest independently owned U.S. juice company at that time.

Sources2 sources

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