Noroo Paint

Noroo Paint (노루페인트) is a South Korean paint and coatings company headquartered in Anyang, Gyeonggi-do. It is the flagship operating company of the Noroo Group, a diversified chemical and coatings group. The company traces its origins to 1945 and celebrated its 80th anniversary in 2025, making it one of the oldest paint manufacturers in Korea. Noroo Paint produces a wide range of coatings for architectural, industrial, automotive refinish, and marine applications, and has positioned itself as a 'color service specialist' under the management philosophy 'Bright Color, Smart World.' The company operates an extensive R&D network, including the NSDS (Noroo Smart Design & Solution) research institute and a color design center. It has introduced digital services such as Noroo Smart Color, an AI-based apartment repainting simulation service launched in 2026, and Noroo Smart View. Noroo Paint also runs the Noroo Academy and Color Academy for training and color consulting. Its product portfolio includes eco-friendly paints, waterproofing and heat-insulating coatings, and automotive refinish systems like UV-Q and Water-Q. Noroo Paint is a subsidiary of Noroo Holdings, the group's holding company. In 2025, KCC, a major Korean building materials company, acquired a 9.90% stake in Noroo Holdings through market purchases, signaling potential strategic interest. Noroo Paint distributes through a network of dealers, branches, and sales offices across Korea, and also operates an online official mall launched in 2025 with a dedicated online brand, NOROOWA. The company has received ESG recognition, including an integrated A grade from the Korea ESG Standards Institute in 2024, and achieved ISCC PLUS eco-friendly certification, a first in the industry. With a strong emphasis on sustainability, color innovation, and customer-centric service, Noroo Paint continues to expand its presence in both domestic and international markets, aiming to be a global leader in the coatings industry.

Noroo Paint traces its roots to 1945, when it was established as a paint manufacturer in Korea. Over the decades, it grew to become one of the country's leading coatings companies. The company celebrated its 80th anniversary in 2025, marking eight decades of continuous operation and innovation in the paint industry. In the 1970s and 1980s, Noroo Paint expanded its product lines and established a strong domestic presence. The company became part of the Noroo Group, a diversified chemical group with interests in coatings, inks, and other specialty chemicals. Noroo Holdings was established as the group's holding company. In the 2000s, Noroo Paint focused on research and development, establishing the NSDS research institute and a color design center. It also formed partnerships and licensing agreements, including with Pantone and Dulux, to offer a wider range of color solutions. The company introduced eco-friendly products and obtained various certifications. In 2024, Noroo Paint achieved ISCC PLUS certification, becoming the first in the Korean paint industry to do so. It also received an integrated A grade in the 2024 ESG evaluation by the Korea ESG Standards Institute. In 2025, the company launched its online official mall and an online-exclusive brand, NOROOWA, and celebrated its 80th anniversary. In 2026, it launched Noroo Smart Color, an AI-based apartment repainting simulation service. In 2025, KCC, a major Korean building materials company, acquired a 9.90% stake in Noroo Holdings through market purchases, indicating a potential strategic shift in ownership. Noroo Paint continues to operate as a subsidiary of Noroo Holdings and remains a prominent player in the Korean coatings market.

• 2026

  Launched Noroo Smart Color, an AI-based apartment repainting simulation service.

• 2025

  Launched online official mall and online-exclusive brand NOROOWA.

• 2025

  Celebrated 80th anniversary with ceremony '80 Years Painted in Color, Building Tomorrow Together'.

• 2025

  KCC acquired a 9.90% stake in Noroo Holdings through market purchases.

• 2024

  Obtained ISCC PLUS eco-friendly certification, first in the industry.

• 2024

  Achieved integrated A grade in 2024 ESG evaluation by Korea ESG Standards Institute.

• 1945

  Company founded as a paint manufacturer in Korea.

Color service specialist and eco-friendly coatings provider, emphasizing innovation and sustainability.

• Noroo Smart Color

  AI-based apartment repainting simulation service launched in 2026.

• UV-Q

  Automotive refinish coating system launched in 2023.

• Water-Q

  Repair coating used on racing cars, demonstrated in 2026.

• NOROOWA

  Online-exclusive brand launched in 2025.

• Pantone Paint

  Paint line developed in partnership with Pantone.

• Dulux

  Licensed paint brand offered by Noroo Paint in Korea.

1. 1Noroo Paint official websitenoroopaint.com
2. 2Noroo Paint history pagenoroopaint.com
3. 3Noroo Paint CI pagenoroopaint.com
4. 4Noroo Paint CEO messagenoroopaint.com
5. 5Noroo Paint on Wikidatawikidata.org
6. 6Noroo Paint on Korean Wikipediako.wikipedia.org