Nordische Gesellschaft
Nordische Gesellschaft was a German-Nordic cultural and political association that became an instrument of Nazi-era cultural propaganda.
Last updated October 14, 2026
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Overview
Nordische Gesellschaft, or Nordic Society, was an association established in 1921 in Lübeck to promote cultural, intellectual, and political relations between Germany and the Nordic countries. Its membership included Germans and Scandinavians, and its original activities were framed around cross-border cultural exchange, historical connections, and discussion of shared northern European interests. The organization changed substantially after the Nazi seizure of power in Germany in 1933. It was brought under the influence and control of Alfred Rosenberg, one of the leading Nazi ideologues, who sought to use the association as a vehicle for the regime's international cultural and political objectives. Heinrich Himmler became a member of its board, reinforcing its connections with senior Nazi institutions. Although Nordische Gesellschaft was not the only organization involved in German-Nordic exchange, it developed an extensive network of branches, publications, cultural events, and contacts in Scandinavia. By 1940, the association reportedly had approximately 40 local branches in Germany. Its publishing program produced books, brochures, and periodicals for distribution in Scandinavia. The principal periodical was Der Norden, originally titled Der Nordische Aufseher and renamed in 1935. It presented Nordic affairs through a strongly German-oriented interpretation, emphasizing a shared Baltic Sea history and portraying the Hanseatic era as a model of regional unity. Its monthly circulation was reported at roughly 6,000 to 7,000 copies, and its final issue is generally considered to have appeared in October 1944. A second major publication, Pressedienst Nord, was a weekly press service intended to shape Scandinavian political discussion in a direction favorable to Germany. It was primarily written in German, with some material in Scandinavian languages, particularly Norwegian. Its circulation rose from about 3,000 copies per week in the summer of 1940 to approximately 10,000 per week between 1941 and February 1945. The service published contributions by Scandinavian writers and commentators, including Knut Hamsun, Erling Bjørnson, and Karl Olivecrona. A smaller publication, Wirtschaftswart Nord, dealt with economic issues and was less directly political than the association's principal periodicals. Nordische Gesellschaft also issued numerous pamphlets, including material in the series Veröffentlichungen der Nordischen Gesellschaft zum Zeitgeschehen. One 1941 publication, England oder Deutschland?, was translated from a Swedish original and reportedly reached a print run of 80,000 copies. Its cultural branch, led by Heinrich Jessen, organized academic and artistic contacts, study visits, lectures, concerts, and annual summer congresses in Lübeck. During the war, these activities operated alongside German diplomatic and propaganda efforts. The association's work in Sweden included correspondence with academics, artists, musicians, and other cultural figures, visits by German intellectuals and performers, and the circulation of pro-German literature. A Swedish government survey conducted after the war assessed Nordische Gesellschaft as an important participant in German cultural propaganda. In Norway, the association relied on relationships with writers and cultural figures developed during the 1930s. Its attempt to exploit those connections after the German occupation in 1940 was largely unsuccessful, although Åsmund Sveen maintained prominent links with it. There was no formal relationship between Nordische Gesellschaft and Vidkun Quisling's Nasjonal Samling party. The association operated in a competitive field that also included the Hamburg-based Deutsch-Nordische Gesellschaft and the foreign ministry's cultural structures in Berlin. Its wartime publications and cultural exchanges ultimately gave the organization a role in Nazi Germany's effort to influence Scandinavian opinion. The available reference material does not establish a detailed postwar institutional history; the organization is treated as defunct rather than as an active contemporary brand.
History
Nordische Gesellschaft was founded in Lübeck in 1921 as a German-Nordic association. Its stated purpose was to deepen cultural and political cooperation between Germany and the Scandinavian countries. The organization brought together German and Nordic members and worked through cultural contacts, publications, and organized exchanges. Its institutional character shifted after the Nazi Party took power in Germany in 1933. Alfred Rosenberg assumed control and reorganized its leadership with the intention of directing the association toward Nazi political goals. Heinrich Himmler became a board member. Under this new political environment, Nordische Gesellschaft developed from a cultural-exchange body into part of Germany's wider effort to influence Scandinavian public opinion and cultural life. The association maintained a substantial domestic structure. By 1940 it reportedly had around 40 branches in Germany. It published books and brochures for Scandinavian distribution and operated a cultural branch under Heinrich Jessen. That branch arranged contacts with academics and artists, study travel, lectures, concerts, and annual summer congresses in Lübeck. The organization also maintained relationships with German diplomatic and cultural officials abroad, especially in Sweden. Its publishing program was central to its wartime work. Der Norden was the leading periodical. It began as Der Nordische Aufseher and adopted its later name in 1935. The magazine focused on Nordic subjects and promoted an interpretation of shared Baltic and Hanseatic history that supported the idea of a common regional cultural inheritance. It reportedly circulated monthly in the range of 6,000 to 7,000 copies, with the last issue believed to have appeared in October 1944. Pressedienst Nord was a weekly service aimed more directly at current political and cultural debate. Its circulation was approximately 3,000 copies per week in the summer of 1940 and later reached about 10,000 copies weekly from 1941 through February 1945. Although most articles were in German, some appeared in Scandinavian languages, particularly Norwegian. The publication sought to give its material Scandinavian credibility by including contributions from writers and commentators such as Knut Hamsun, Erling Bjørnson, and Karl Olivecrona. Its physical format was modest, using inexpensive paper and few images, with political caricatures among the usual illustrations. A third publication, Wirtschaftswart Nord, was produced on a much smaller scale and concentrated on economic subjects. Unlike the two principal periodicals, it was not described as serving the same direct political-propaganda function. The association also produced a large number of brochures, many belonging to the Veröffentlichungen der Nordischen Gesellschaft zum Zeitgeschehen series. England oder Deutschland?, published in 1941 and translated from Swedish, reportedly had a print run of 80,000 copies. In Sweden, the cultural branch coordinated study visits, lectures, concerts, and tours by German scholars and artists. It corresponded with Swedish academics, painters, musicians, and other cultural figures and distributed pro-German literature for onward circulation. These activities were conducted partly in cooperation with the cultural section of the German diplomatic representation in Stockholm. A Swedish postwar state survey concluded that Nordische Gesellschaft had played an important part in German cultural propaganda during the war. In Norway, the organization had cultivated relationships with writers during the 1930s, including Johan Bojer, Barbra Ring, Ronald Fangen, Tore Ørjasæter, and Mikkjel Fønhus. After the German occupation in 1940, it attempted to use those earlier relationships, but the effort was largely unsuccessful. Åsmund Sveen was identified as the most prominent Norwegian writer who retained contact with the association. Despite the occupation context, Vidkun Quisling's Nasjonal Samling did not have a formal relationship with Nordische Gesellschaft. Nordische Gesellschaft competed with other German institutions involved in Nordic exchange, notably the Hamburg-based Deutsch-Nordische Gesellschaft and the cultural division of the German Foreign Ministry. Its wartime publishing and cultural activities nevertheless made it a significant component of Nazi Germany's Scandinavian outreach. The supplied historical material does not provide a precise dissolution date or a complete postwar organizational record. The association is therefore classified as defunct, with its historical identity inseparable from its appropriation for Nazi propaganda.
- 1945
Pressedienst Nord publication period ends
[1]The weekly press service's reported circulation data continue through February, near the end of the war.
- 1944
Final reported issue of Der Norden
[1]The last issue of the association's flagship periodical is generally believed to have appeared in October.
- 1941
Large-scale political brochure distributed
[1]England oder Deutschland?, translated from Swedish, was issued with a reported print run of 80,000 copies.
- 1940
Domestic network reaches about 40 branches
[1]The association reportedly operated approximately 40 local branches in Germany and expanded wartime cultural outreach.
- 1935
Der Norden receives its established title
[1]The flagship periodical changed its name from Der Nordische Aufseher to Der Norden.
- 1933
Nazi political control introduced
[1]After the Nazi takeover, Alfred Rosenberg gained control, a new board was formed, and Heinrich Himmler joined the board.
- 1921
Association established in Lübeck
[1]Nordische Gesellschaft was founded to promote German-Nordic cultural and political cooperation.
Products and positioning
Presented publicly as a platform for German-Nordic cultural cooperation, but during the Nazi period it functioned increasingly as an instrument of German cultural diplomacy and propaganda directed toward Scandinavia.
Periodical · 1935
Der Norden
Der Norden was Nordische Gesellschaft's principal magazine. Initially published as Der Nordische Aufseher, it adopted the Der Norden title in 1935. The periodical covered Nordic affairs, history, and culture while promoting a German-oriented idea of shared Baltic Sea and Hanseatic heritage. Its reported monthly circulation was approximately 6,000 to 7,000 copies, and its final issue is generally believed to have appeared in October 1944.
Weekly press service
Pressedienst Nord
Pressedienst Nord was a weekly publication designed to influence Scandinavian political discussion in a pro-German direction. It was mainly written in German, with some Norwegian and other Scandinavian-language material. Its circulation reportedly grew from about 3,000 copies weekly in 1940 to around 10,000 copies weekly from 1941 through February 1945. It included contributions from Scandinavian writers and commentators.
Economic publication
Wirtschaftswart Nord
Wirtschaftswart Nord was a smaller publication focused on economic matters. The supplied historical material distinguishes it from the association's two principal periodicals by noting that it was not used for political purposes in the same direct manner.
Brochure series
Veröffentlichungen der Nordischen Gesellschaft zum Zeitgeschehen
This publication series collected brochures on contemporary political and cultural subjects. It included England oder Deutschland?, a 1941 translation from Swedish that reportedly reached a print run of 80,000 copies.
Cultural exchange program
Cultural branch and summer congresses
Under Heinrich Jessen, the cultural branch arranged contacts with Scandinavian academics and artists, including study visits, lectures, concerts, tours, and annual summer congresses in Lübeck known as Reichstagung zur Sommersonnenwende.
Controversies
1933
Integration into Nazi cultural propaganda
After the Nazi takeover, Alfred Rosenberg took control of the association and sought to employ it for Nazi objectives. Its publications and cultural networks subsequently supported German propaganda efforts directed at Scandinavia.
Postwar assessment of propaganda activities
A Swedish state survey conducted after the Second World War characterized Nordische Gesellschaft as an important participant in German cultural propaganda during the conflict.
Marketing campaigns
- 1940Scandinavian cultural outreach
Sweden · Norway · Scandinavia
The association used its cultural branch, publications, visits, lectures, concerts, and correspondence networks to strengthen German influence among Scandinavian intellectual and artistic circles during wartime.
Outcome. The effort was assessed after the war as an important part of German cultural propaganda. Its Norwegian outreach was largely unsuccessful after the occupation.
- 1940Pressedienst Nord Scandinavian press campaign
Germany · Sweden · Norway · Scandinavia
The weekly press service distributed German-oriented commentary on Nordic issues and sought to affect political debate in Scandinavian countries.
Outcome. The publication continued with rising circulation through the war, reaching a reported 10,000 copies weekly from 1941 until February 1945.
Brand decisions
1935
Rename flagship periodical as Der NordenGeneration changeBackground
The association's principal periodical had initially been called Der Nordische Aufseher.
Action taken
The publication adopted the shorter title Der Norden and continued its Nordic cultural and historical coverage.
Aftermath
It became the best-known periodical in the association's publishing program and continued until the final reported issue in 1944.
1933
Align the association with Nazi objectivesStrategyBackground
The Nazi Party's seizure of power created an opportunity for Alfred Rosenberg to redirect an existing German-Nordic exchange organization.
Action taken
Rosenberg assumed control and a new board was formed, with Heinrich Himmler becoming a board member.
Aftermath
The association became involved in organized cultural propaganda, publishing, and political influence efforts aimed at Scandinavia.
Sources1 sources
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