NOORIA

NOORIA is a Swiss micro-nutrition brand that positions itself as "Switzerland's Number One Personalised Supplements." The company builds dietary supplement formulas around the individual user rather than selling only one-size-fits-all products, combining a science-backed positioning with a Swiss-made manufacturing claim. Its offering spans ready-to-buy supplement collections and fully personalised programs. On the product side, NOORIA markets themed "duos" — pairs of Swiss formulas designed to work in synergy — under collections such as "Back to Rhythm." Named duos include Cell Regeneration, Glow & Radiance, Weight Management, Energy & Focus and Immunity, each presented with specific benefit claims such as supporting cellular regeneration, protecting cells from oxidative stress, restoring hydration and elasticity, boosting fat metabolism, enhancing concentration and memory, or strengthening immune defence. The brand states that results are visible within two weeks and "proven by Swiss science." Prices shown on the official site for these duos range from 250 to 270 USD. Beyond the off-the-shelf duos, NOORIA's signature proposition is a personalised program. Customers complete a short online assessment, and NOORIA then produces supplements tailored to that individual profile in what it describes as a Swiss private atelier. The best-documented example is the personalised "Signature Shot Program," an eight-week personalised program in which daily shots are individually bottled and delivered with a personalised letter and additional tips tailored to the customer's profile. A published customer story describes choosing a Longevity program, completing the online assessment within minutes, and receiving a packaged box about ten days later. NOORIA presents itself as a premium wellness and longevity brand, blending Swiss manufacturing credentials with personalisation and convenience (ready-to-drink daily shots rather than capsules). Its marketing leans on themes of energy, longevity, cellular health, gut balance and skin, hair and nail support. The brand sells primarily through its own website, nooria-swiss.com, and appears to serve customers internationally through online ordering. Ownership, founding details and corporate structure are not established by the available evidence.

The available evidence does not establish NOORIA's founding date, founders or corporate history. What can be documented is the brand's current identity and offering as presented on its official website and in third-party coverage. NOORIA describes itself as a Swiss micro-nutrition company and markets itself as "Switzerland's Number One Personalised Supplements." Its core idea is that supplement formulas should be built around the individual user rather than sold only as generic products, with the brand claiming its formulas are science-backed and "free from compromise." The brand's commercial model has two main tracks. The first is a catalogue of themed supplement "duos" — pairs of Swiss formulas intended to work in synergy — organised into collections. The "Back to Rhythm" collection, launched as a new offering, groups six Swiss duos aimed at a demanding season, with named duos including Cell Regeneration, Glow & Radiance, Weight Management, Energy & Focus and Immunity. Each duo carries specific benefit claims, and the brand states that results are visible within two weeks and proven by Swiss science. Prices shown on the official site range from 250 to 270 USD. The second and more distinctive track is personalisation. NOORIA offers personalised programs in which customers complete a short online assessment and receive supplements formulated for their individual profile, produced in what the brand calls a Swiss private atelier. The best-documented example is the personalised Signature Shot Program, an eight-week program in which daily shots are individually bottled and shipped with a personalised letter and additional tips tailored to the customer's profile. A published customer story recounts choosing a Longevity program, completing the assessment within minutes, and receiving a packaged box roughly ten days later, with the customer reporting subtle improvements such as a faster running pace after a couple of weeks. NOORIA sells primarily through its own website, nooria-swiss.com, and appears to serve customers internationally via online ordering. The brand's marketing centres on energy, longevity, cellular health, gut balance and skin, hair and nail support. Ownership, leadership, funding and any corporate milestones are not established by the available evidence, and no dated corporate events can be confirmed.

• NOORIA markets itself as "Switzerland's Number One Personalised Supplements" and offers Swiss-made personalised supplement programs.

• Launch of the "Back to Rhythm" collection, grouping six Swiss duos for a demanding season.

• Publication of a customer story describing the personalised Signature Shot Program and a Longevity program.

Premium Swiss-made personalised micro-nutrition and longevity supplements, formulated around the individual and backed by Swiss science.

• Personalised Signature Shot Program

  An eight-week personalised program in which daily shots are individually bottled and delivered with a personalised letter and tips tailored to the customer's profile.

• Cell Regeneration duo

  A Swiss duo claimed to support cellular regeneration and renewal, protect cells from oxidative stress, and help restore energy levels and concentration.

• Glow & Radiance duo

  A Swiss duo claimed to restore hydration, elasticity and firmness, protect skin from premature ageing, and strengthen hair and nails.

• Weight Management duo

  A Swiss duo described as the science of gut balance, claimed to boost fat metabolism, cleanse and rebalance the gut, and provide steady energy.

• Energy & Focus duo

  A Swiss duo claimed to enhance concentration and memory, sustain physical and mental energy, and reduce mental fatigue and stress.

• Immunity duo

  A Swiss duo claimed to take the load off the immune system, rebuild a balanced gut microbiome, and strengthen immune defence.

1. 1Nooria – Premium Dietary Supplements & Personalised Programs | Swiss-Madenooria-swiss.com
2. 2The Easiest Wellness Routine Ever: My Nooria Signature Shot Storynooria-swiss.com
3. 3NOORIA – Wikidatawikidata.org