NONS
NONS (North of no South Records) is a Swedish independent record label founded in Umeå in 1991.
Last updated September 27, 2026
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Overview
NONS, also known as North of no South Records, is a Swedish independent record label founded in 1991 in Umeå. It emerged from the same northern Swedish music scene that later produced internationally recognized acts, and it has maintained a roster focused largely on Swedish indie, pop, and alternative artists. The label's name is often treated as an acronym-like brand, with the full form 'North of no South Records' used in parallel. Over its history NONS has released music by artists such as Asha Ali, Johan Borgert, Doktor Kosmos, Isolation Years, Miss Universum, The Perishers, and Montys Loco. Its earlier catalogue includes Carpet People, Cloudberry Jam, Colonel Blimp, Contrappunto, Daybehavior, De Stijl, Fivel, Grand Tone Music, Hell on Wheels, Honeymoons, Komeda, K-Pist, Lushes & Tramps, Pinko Pinko, Ray Wonder, Trio Lligo, and Ward J. This mix of indie pop, rock, and experimental-leaning acts reflects the label's roots in the Umeå alternative scene. The label operates as an independent Swedish record company rather than a major-label subsidiary. Its official website is nons.se. Detailed ownership, current staff, and financial information are not established by the available sources, and the label's present-day activity level is not fully documented in the evidence provided.
History
NONS, also known as North of no South Records, was founded in 1991 in Umeå, Sweden. Umeå is a northern Swedish city with a well-known independent music scene, and NONS became one of the labels associated with that milieu. The label's name is used both as the short form NONS and as the longer North of no South Records. Across its catalogue, NONS has worked with a range of Swedish artists. Its roster has included Asha Ali, Johan Borgert, Doktor Kosmos, Isolation Years, Miss Universum, The Perishers, and Montys Loco. Earlier or former artists listed for the label include Carpet People, Cloudberry Jam, Colonel Blimp, Contrappunto, Daybehavior, De Stijl, Fivel, Grand Tone Music, Hell on Wheels, Honeymoons, Komeda, K-Pist, Lushes & Tramps, Pinko Pinko, Ray Wonder, Trio Lligo, and Ward J. These names span indie pop, alternative rock, and related styles, consistent with the label's northern Swedish origins. The available sources do not document specific ownership changes, distribution deals, or a detailed chronology of releases. The label's official website is nons.se. It is described in reference sources simply as a Swedish record label, and no parent company or major-label affiliation is established by the evidence.
- 1991
NONS (North of no South Records) is founded in Umeå, Sweden.
Products and positioning
Independent Swedish record label rooted in the Umeå alternative music scene.
Product categories. Music recordings · Vinyl records · CD releases
Sources2 sources
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