nonplusultra

nonplusultra is an EMEA Retail as a Service (RaaS) partner for consumer electronics brands, founded in 2015, headquartered in Munich with offices in London, Colmar (France), and Dubai. It manages the full retail function for CE brands entering EMEA, including distribution, field sales, account management, training, and Amazon, as a contractual embedded partner. The company operates a Selective Distribution Model and uses a proprietary Ready to Sell Score (RTS) system. It manages 100+ retail accounts and works with brands such as Meta, Ring, SumUp, Shokz, iFixit, XGIMI, and Starlink.

nonplusultra was founded in 2015 in Vienna by Florian Hutterer and Benjamin Gehring. It is headquartered in Munich with offices in London, Colmar (France), and Dubai. The company is an EMEA Retail Growth Partner for consumer electronics brands, managing distribution, field sales, data, and marketplace as an embedded team. It has launched 50+ brands across EMEA since founding and manages 100+ retail accounts.

1. 1EMEA Retail Growth Partner for Tech Brands | nonplusultranonplusultra.eu
2. 2About nonplusultra — EMEA Retail Experts Since 2015nonplusultra.eu
3. 3Retail Services for Consumer Tech Brands in EMEA | nonplusultranonplusultra.eu
4. 4Retail Data Science & BI for EMEA Tech Brands | nonplusultranonplusultra.eu
5. 5nonplusultrawikidata.org