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Non-stop Dogwear

Norwegian dog gear brand offering ergonomic, innovative and functional design from Scandinavia for active dogs and their humans.

Last updated September 11, 2026

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Overview

Non-stop dogwear is a dog gear brand founded in Norway in 2009 by Kristoffer Grøtan Olsen, Tonje Wahl Evensen, Sebastian Plur Nilssen, and Fredrik Skjøldt. The brand's origin story begins in Oslo, Norway in 2006, when the founders' dog Hårek showed breathing difficulties and restricted movement in existing harnesses, leading them to sew and test their own solution, which became the Freemotion harness. The brand states that it develops, tests and uses its gear with world-leading athletes within several sports and under extreme conditions, and that its passion is to facilitate and encourage an active lifestyle for dogs and their owners, always taking the dog's perspective. Its product range includes bags & packs, belts, sweaters, dog harnesses, dog booties, dog jackets, dog leashes, dog collars, T-shirts, shorts, spare parts, pants, jackets, and cooling pull-on vests.

History

The story of Non-stop dogwear begins in Oslo, Norway in 2006, when the founders' dog Hårek, a talented skijoring competitor, showed signs of breathing difficulties and restricted movement in a harness. After searching and trying different sorts of existing gear without success, the founders began sewing and testing their own solution, which became the Freemotion harness, designed to give the dog free movement and respiration while running and pulling. Non-stop dogwear was founded in Norway in 2009 by Kristoffer Grøtan Olsen, Tonje Wahl Evensen, Sebastian Plur Nilssen, and Fredrik Skjøldt.

Products and positioning

High performance gear for active dogs and their humans, with ergonomic, innovative and functional design from Scandinavia; trusted by professionals and developed, tested and used by world-leading athletes within several sports and under extreme conditions.

  • Freemotion harness

    A harness that gives the dog free movement and respiration while running and pulling.

  • Cooling vest

    A cooling vest for dogs built with 3Chill tec™ for a long-lasting cooling effect, keeping your dog cool and comfortable throughout warm days.

  • Drying coat

    A comfortable and unrestrictive drying coat for dogs, featuring a 2-layer system that efficiently absorbs and disperses moisture.

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