Noisy Water Winery

Noisy Water Winery is an American winery based in Ruidoso, New Mexico, founded in 2009 by the Riddle Family. The business combines in-house wine production with a network of tasting rooms across New Mexico, making it both a regional wine producer and a visitor-facing hospitality brand. Its portfolio includes conventional varietal wines as well as fruit-forward, sweet, sparkling, and chile-influenced products designed to appeal to a broad leisure and tourism audience. The winery’s home market is the mountain community of Ruidoso, where it operates two locations. Its Midtown Ruidoso tasting room presents popular lines including Jo Mamma's Mango Tango, Tighty Whitey White, and Besito Caliente Green Chile wine. A nearby specialist venue, The Cellar Uncorked, offers Limited Reserve wines and Vintner Private Selects, giving the business a more premium and exploratory setting alongside its main consumer-facing assortment. Noisy Water expanded beyond Ruidoso during the 2010s. It opened tasting rooms in Cloudcroft and Santa Fe around 2013, extending its presence into other New Mexico tourism and cultural destinations. In 2019, it added a location in Red River, further broadening its northern New Mexico footprint. Reference material describes five tasting rooms in total: two in Ruidoso, plus locations in Cloudcroft, Santa Fe, and Red River. The brand has emphasized local production and regional identity. Co-owner Jasper Riddle stated that Noisy Water was the only winery in Ruidoso authentically producing its own wines, distinguishing the business from tasting-room operations that primarily sell wines made elsewhere. Its product naming and flavor choices also connect the brand to New Mexico’s culinary culture, particularly through green chile wine and other approachable specialty offerings. Noisy Water gained notable recognition in wine competitions. At the 2014 Finger Lakes International Wine Competition, its wines received 15 awards, including a Double Gold for Ruidoso Bubbly Moscato, two Gold medals, and five Silver medals. Earlier recognition included a Gold medal for its 2010 Shiraz at the 2013 New Mexico State Fair. The winery’s public profile therefore rests on a combination of award participation, distinctive regional products, direct-to-consumer tasting experiences, and expansion across New Mexico’s tourism corridors.

Noisy Water Winery was established in 2009 in Ruidoso, New Mexico, by the Riddle Family. From its beginning, the business was organized around producing and presenting wine in a regional tourism setting. Ruidoso, a mountain community in southern New Mexico, provided a natural base for a winery that could serve both local customers and visitors seeking destination experiences. During its early years, Noisy Water developed a varied portfolio rather than limiting itself to a narrow selection of traditional table wines. Its range included varietal bottlings, sparkling wine, fruit-oriented products, and wines incorporating flavors associated with New Mexico. The business became particularly identifiable through products such as Jo Mamma's Mango Tango, Tighty Whitey White, and Besito Caliente Green Chile wine. These names and flavor profiles gave the brand a casual, accessible identity distinct from more formal wine estates. The winery also pursued competition recognition. A 2010 Shiraz received a Gold medal at the 2013 New Mexico State Fair. In 2014, Noisy Water wines received 15 awards at the Finger Lakes International Wine Competition. The most prominent result was a Double Gold for Ruidoso Bubbly Moscato; Malvasia Bianca and Tighty Whitey Pinot Gris also received Gold medals, while the 2010 Cabernet Sauvignon received a Silver. These results helped establish the winery as an award-recognized New Mexico producer. Noisy Water’s business model expanded through tasting rooms. In addition to its principal Ruidoso presence, the winery opened locations in Cloudcroft and Santa Fe around 2013. The Ruidoso operation included a Midtown tasting room focused on best-selling lines. The Cellar Uncorked, located nearby, provided a separate venue for Limited Reserve wines and Vintner Private Selects, enabling the brand to offer more specialized and premium selections. The company later extended its geographic reach within New Mexico. In 2019 it opened a tasting room in Red River, described as a northern expansion of the business. Reference material identifies five tasting rooms in all: two in Ruidoso and one each in Cloudcroft, Santa Fe, and Red River. This network positioned Noisy Water as both a winery and a multi-location visitor attraction connected to several New Mexico travel destinations. The winery has presented itself as an authentic producer rather than solely a retail or tasting-room label. Co-owner Jasper Riddle described Noisy Water as the only winery in Ruidoso that authentically produced its own wines. That claim reflects the brand’s emphasis on production identity, local presence, and direct contact with customers through tasting rooms. Publicly available reference material does not establish the winery’s current ownership structure beyond the Riddle Family association, nor does it provide detailed production volumes, revenue, distribution data, or a complete chronology of all product launches.

• 2019

  Red River tasting room opens

  [1]Noisy Water Wineryen.wikipedia.org

  The winery adds a Red River location, extending its tasting-room network into northern New Mexico.

• 2014

  Multiple awards at the Finger Lakes International Wine Competition

  [1]Noisy Water Wineryen.wikipedia.org

  Noisy Water wines earn 15 awards, including a Double Gold for Ruidoso Bubbly Moscato, Gold medals for Malvasia Bianca and Tighty Whitey Pinot Gris, and a Silver for the 2010 Cabernet Sauvignon.

• 2013

  Recognition at the New Mexico State Fair

  [1]Noisy Water Wineryen.wikipedia.org

  The winery’s 2010 Shiraz receives a Gold medal at the New Mexico State Fair.

• 2013

  Expansion to Cloudcroft and Santa Fe

  [1]Noisy Water Wineryen.wikipedia.org

  Noisy Water opens tasting rooms in Cloudcroft and Santa Fe, expanding beyond its Ruidoso base.

• 2009

  Noisy Water Winery is founded

  [1]Noisy Water Wineryen.wikipedia.org

  The Riddle Family establishes Noisy Water Winery in Ruidoso, New Mexico.

A family-operated New Mexico winery combining locally produced wines, distinctive regional flavors, award-recognized bottlings, and tourism-oriented tasting-room experiences.

• Sparkling wine

  Ruidoso Bubbly Moscato

  A sparkling Moscato associated with the winery’s Ruidoso identity. It received a Double Gold medal at the 2014 Finger Lakes International Wine Competition, making it one of Noisy Water’s most prominently recognized wines.

• Fruit-forward specialty wine

  Jo Mamma's Mango Tango

  A mango-oriented specialty wine presented among the best-selling lines at the Midtown Ruidoso tasting room. Its playful name and fruit-led positioning reflect Noisy Water’s accessible, tourism-oriented approach to wine.

• White wine

  Tighty Whitey White

  A white wine line featured at the winery’s Ruidoso tasting room. Reference material identifies it with Pinot Gris and records a Gold medal for Tighty Whitey at the 2014 Finger Lakes International Wine Competition.

• Green chile specialty wine

  Besito Caliente Green Chile wine

  A distinctive specialty wine incorporating green chile, an ingredient strongly associated with New Mexico food culture. It is listed among the best-selling offerings at the Midtown Ruidoso location and serves as a clear expression of the brand’s regional identity.

• Reserve wine

  Limited Reserve wines

  A more premium selection presented at The Cellar Uncorked, the nearby Ruidoso venue associated with Noisy Water. The line is positioned separately from the winery’s mainstream best-selling products.

• Premium wine selection

  Vintner Private Selects

  A private-selection range offered through The Cellar Uncorked. The designation indicates a specialist assortment within the broader Noisy Water portfolio, although publicly available reference material does not provide a complete list of individual bottles.

• 2019

  Continue geographic expansion into northern New MexicoStrategy

  Background

  After establishing locations in Ruidoso, Cloudcroft, and Santa Fe, the winery continued developing its regional tasting-room footprint.

  Action taken

  Noisy Water opened a tasting room in Red River.

  Aftermath

  The expansion brought the reported network to five tasting rooms across New Mexico.

  Source

• 2013

  Expand the tasting-room network beyond RuidosoStrategy

  Background

  The winery sought to broaden its consumer reach beyond its original Ruidoso base and connect with visitors in other New Mexico destinations.

  Action taken

  Noisy Water opened tasting rooms in Cloudcroft and Santa Fe around 2013.

  Aftermath

  The move established a multi-location New Mexico presence and created additional direct-to-consumer venues.

  Source

1. 1Noisy Water Wineryen.wikipedia.org
2. 2Noisy Water Winery official websitenoisywaterwinery.com