Noccioro

Noccioro is an Italian agricultural and food brand based in Avella, in the Irpinia area of the province of Avellino, Campania. It is run by the Maietta family, which has cultivated hazelnuts on the same land since 1940. The brand's identity is built on a fully integrated, short supply chain: hazelnuts are grown, selected, roasted and transformed into finished products in an internal laboratory located within the family's farm. Noccioro describes its method as slow and artisanal, with no palm oil, no artificial flavourings and no gluten, and it markets its products to families as well as to pastry shops and gelaterie. The product range is organised into three collections. "Origini" focuses on the essence of the hazelnut, including a 100% pure paste made only from Italian hazelnuts that are roasted and ground, and roasted shelled hazelnuts. "Espressioni" is the spreadable cream line, offered in Classic, Dark, White and Havana variants; the bestseller Noccioro 45 Classic contains 45% hazelnuts together with milk and cocoa. "Gemme" consists of chocolate-covered whole hazelnut dragées, such as Gemma Nera, a whole hazelnut in 75% Ecuador dark chocolate. Products are sold in glass jars and vacuum-sealed bags, with listed starting prices such as €6.50 for the 170 g pure paste and €6.90 for the 250 g Classic spread. The company presents itself as a four-generation family business. Raffaele Maietta planted the first hazelnut trees in the Avella countryside in 1940. In 1970 the second generation expanded the hazelnut groves, and around 2000 the family moved from simply harvesting to transforming hazelnuts into creams and pastes. Today the fourth generation operates an internal laboratory on the farm, where each hazelnut is selected, roasted and processed a few metres from where it grew. The brand states that it does not simply sell hazelnuts but sells its land, one jar at a time. Noccioro is a private, family-owned company. Its official website is noccioro.it, and it reports a 5/5 rating from 37 reviews on its homepage. The brand is primarily oriented to the Italian market, serving households, pastry chefs and gelato makers.

Noccioro's history begins in 1940 in Avella, a town in the Irpinia area of the province of Avellino, Campania. According to the company's own account, Raffaele Maietta planted the first hazelnut trees in the Avella countryside, starting a family venture based on respect for the land and patience. The area is associated with the hazelnut species Corylus avellana, and the brand presents Avella as a natural home for hazelnut cultivation. In 1970, the second generation of the Maietta family took over. They expanded the hazelnut groves and continued the family's farming tradition, described by the company as learning to read the seasons like a family book. For decades the business remained primarily agricultural, focused on growing and harvesting hazelnuts. Around 2000, the family moved from simply harvesting to processing. The idea of transforming the crop into a company took shape: no longer only a harvest, but creams, pastes and processed hazelnuts made by hand. This marked the birth of Noccioro as a branded food product line rather than only an agricultural producer. Today the fourth generation of the Maietta family runs the business. An internal laboratory has been built within the agricultural company, so that every hazelnut is selected, roasted and transformed just a few metres from where it grew. The company roasts in small batches over a slow flame, avoiding palm oil and artificial flavourings. It states that having the laboratory inside the farm means control over every step, from harvest to the jar that reaches the table. The brand sells to families, pastry shops and gelaterie, and its website reports a 5/5 rating from 37 reviews. Noccioro remains a private, family-owned Italian company.

• 2000

  The family moves from harvesting to processing, creating creams, pastes and processed hazelnut products under the Noccioro brand.

• 1970

  The second generation of the Maietta family takes over and expands the hazelnut groves.

• 1940

  Raffaele Maietta plants the first hazelnut trees in the Avella countryside, founding the family's hazelnut-growing venture.

• The fourth generation operates an internal laboratory within the farm, producing the current collections Origini, Espressioni and Gemme.

Artisanal, family-run, vertically integrated hazelnut producer emphasising 100% Irpinian hazelnuts, no palm oil, no artificial flavourings, gluten-free products and a short farm-to-jar supply chain.

• Noccioro 45 Classic

  Spreadable cream with 45% hazelnuts, milk and cocoa. 250 g jar, from €6.90.

• Origini Pasta Pura 100%

  100% Italian hazelnuts, roasted and ground. Nothing else. 170 g jar, from €6.50.

• Gemma Nera

  Whole hazelnut in 75% Ecuador dark chocolate. 170 g jar, from €6.90.

• Origini Nocciole Tostate

  Shelled and slow-roasted hazelnuts. 200 g vacuum-sealed bag, from €7.00.

1. 1Pasta di Nocciole, Creme Spalmabili e Nocciole Irpine | Noccioronoccioro.it
2. 2Chi siamo — Noccioro | Quattro generazioni ad Avella dal 1940noccioro.it
3. 3Noccioro - Wikidatawikidata.org