Noba Bank Group
Swedish banking group offering consumer loans, savings accounts and mortgages under the Nordax and Bank Norwegian brands.
Last updated September 27, 2026
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Overview
Noba Bank Group is a Swedish banking group headquartered in Stockholm. Its roots trace to Nordax Bank AB, founded in 2003, which built a niche in consumer lending and savings products in Sweden and neighbouring markets. In 2021 Nordax acquired Norwegian Bank (Bank Norwegian), and from mid-2023 the parent holding company has operated as NOBA Holding AB / NOBA Bank Group AB (publ). The group serves retail customers through two main brands: Nordax, focused on private loans, savings accounts and mortgages, and Bank Norwegian, a broader consumer finance brand. The bank is regulated by the Swedish Financial Supervisory Authority (Finansinspektionen) and is registered with Germany's BaFin as a cross-border credit institution. Its deposit products are covered by the Swedish state deposit guarantee scheme administered by Riksgälden, with coverage up to SEK 1,150,000 per customer and institution. The group markets itself with the tagline "Banken för det nya vanliga" (the bank for the new normal), positioning around modern lifestyles and accessible financial solutions.
History
Nordax Bank AB was founded in 2003 in Sweden and established its headquarters in Stockholm. It developed as a niche consumer bank, focusing on private loans, savings accounts and mortgages, and expanded into Denmark, Finland and Germany. By the 2020s it served more than 100,000 customers and employed over 200 people. In 2021 Nordax acquired Norwegian Bank (Bank Norwegian), significantly broadening its customer base and product reach in the Nordic consumer finance market. Following the acquisition, the parent holding company was renamed NOBA Holding AB in mid-2023, and the group now operates as NOBA Bank Group AB (publ). Nordax continues as a brand within the group, alongside Bank Norwegian. The group is regulated by the Swedish Financial Supervisory Authority and is registered with Germany's BaFin as a cross-border credit institution. Its deposit guarantee is provided by the Swedish state scheme (Riksgälden), covering up to SEK 1,150,000 per customer and institution.
- 2023
Parent holding renamed NOBA Holding AB; group operates as NOBA Bank Group AB (publ).
- 2021
Nordax acquires Norwegian Bank (Bank Norwegian).
- 2003
Nordax Bank AB founded in Sweden.
Products and positioning
Challenger bank for everyday consumers, offering accessible lending and savings under the Nordax and Bank Norwegian brands.
Private loans
Unsecured loans for various purposes.
Savings accounts
Savings accounts with interest up to 3.10% and deposit guarantee.
Mortgages
Mortgage loans, including re-evaluation of major bank decisions.
Loan consolidation
Consolidate expensive small loans into one loan.
Equity release for 60+
Hypotekspension for customers over 60.
Sources3 sources
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