NOAH

NOAH is an American men's clothing brand established by Brendon Babenzien, a designer and former Supreme creative director. The brand is associated with New York streetwear but presents a broader vocabulary than a conventional skate label, drawing on skateboarding, surfing, new wave music, prep, sailing, and the seaside culture of Long Island. Its collections generally combine casual menswear staples with graphic and sports-influenced pieces, using the brand's cultural references and public positions on labor, environmental responsibility, and other social issues as part of its identity. The brand's principal retail presence is centered on New York City, where its flagship store is located at 195 Mulberry Street in SoHo. It also has a flagship presence in Tokyo, reflecting the long-standing importance of Japan to American streetwear and contemporary fashion. NOAH products have additionally been distributed through Dover Street Market locations in Los Angeles and London, as well as through the Dover Street Market E-Shop and the brand's own online channel. The retail and release model is closely associated with scheduled Thursday-morning product drops. NOAH has developed visibility through collaborations with brands, designers, and creative communities including adidas Originals, Dover Street Market, Vuarnet, Frog Skateboards, and Jerry Lorenzo. Its adidas partnership produced footwear and apparel projects, including faux-pony-hair Gazelle footwear in 2020 and track-oriented products in 2021, before concluding with a final spring/summer 2022 series. The collaborations have allowed NOAH to operate between independent streetwear, skate culture, heritage sportswear, and luxury-retail distribution. Skateboarding is an important part of the brand's cultural output. On October 10, 2020, NOAH released its first skate-team video, titled "Jolie Rouge." Rather than functioning solely as a product label, the brand has presented clothing as a platform for conversations about responsible production and cultural values. Public interviews with Babenzien have emphasized the ambition to use fashion as a vehicle for change, although detailed corporate information such as ownership structure, revenue, founding date, and current executive roster is not established in the supplied reference material.

NOAH was founded by Brendon Babenzien, whose professional background includes creative leadership at Supreme. The brand emerged as an American men's clothing label with a deliberately broad cultural frame. Instead of treating streetwear as a narrow category, NOAH connects New York skateboarding and fashion with surf, sailing, Long Island seaside life, new wave music, and elements of traditional casual menswear. This mixture informs both its product design and its retail communication. A defining aspect of NOAH's identity is its stated interest in responsible sourcing and socially conscious issues. Babenzien has described clothing as a means of implementing change, giving the brand a values-oriented dimension alongside its commercial role. The available references do not establish a detailed founding chronology, ownership history, financial record, or formal corporate structure, but they consistently identify Babenzien as the founder and associate the label with New York City. NOAH's flagship retail network developed around New York and Tokyo. Its New York flagship is located at 195 Mulberry Street in SoHo, while Tokyo provides a second flagship presence and an important link to the Japanese market. The brand also distributes through Dover Street Market stores in Los Angeles and London and through the Dover Street Market E-Shop. Product releases are commonly scheduled for Thursday mornings, creating a regular drop rhythm across physical and online retail. Collaborations have been a major method of extending NOAH's cultural reach. The brand has worked with Jerry Lorenzo, Frog Skateboards, Vuarnet, Dover Street Market, and adidas Originals, among others. The adidas relationship included a faux-pony-hair interpretation of the Gazelle in 2020 and track-inspired footwear and apparel in 2021. The partnership ended with a final Spring/Summer 2022 collaboration series. These projects placed NOAH's aesthetic in conversation with skateboarding, performance sportswear, eyewear, heritage footwear, and contemporary fashion retail. The brand's connection to skate culture was also expressed through media. On October 10, 2020, NOAH released Jolie Rouge, identified as its first skate-team video. This reinforced the label's relationship with skaters and demonstrated that its output extended beyond seasonal merchandise. Based on the supplied sources, NOAH remains an active brand with operations and retail visibility in the United States, Japan, and selected international fashion markets. Further verification would be required for precise founding dates, current leadership, ownership, website details, and present store status.

• 2022

  Final NOAH and adidas Originals collaboration

  [1]Noah (brand)en.wikipedia.org

  The brands issue a final Spring/Summer 2022 collaboration after a series of footwear and apparel projects.

• 2020

  Jolie Rouge skate video released

  [1]Noah (brand)en.wikipedia.org

  NOAH releases its first skate-team video, titled Jolie Rouge.

• NOAH is founded by Brendon Babenzien

  [1]Noah (brand)en.wikipedia.org

  Brendon Babenzien establishes NOAH as an American men's clothing brand focused on streetwear, skate, surf, and socially conscious design themes.

• New York flagship opens in SoHo

  [1]Noah (brand)en.wikipedia.org

  The brand's principal New York store is established at 195 Mulberry Street in SoHo.

• Tokyo flagship presence develops

  [1]Noah (brand)en.wikipedia.org

  NOAH expands its flagship retail presence to Tokyo, supporting its position in the Japanese market.

A culturally driven American menswear and streetwear label positioned at the intersection of New York skateboarding, surf and seaside culture, new wave aesthetics, sportswear, and socially conscious brand practice.

• Men's clothing

  NOAH seasonal menswear

  The core assortment consists of casual men's clothing informed by New York streetwear, skateboarding, surf culture, new wave references, and seaside life. The range includes everyday separates and statement pieces rather than being limited to a single performance or subcultural category.

• Skatewear

  NOAH skateboarding apparel

  Skate-oriented clothing and graphic products connect the label's retail collections with its skate-team activities. The category reflects NOAH's use of skateboarding as both a design influence and a broader cultural community.

• Collaborative footwear and apparel · 2020

  NOAH x adidas Originals

  The collaboration included footwear and apparel, notably a faux-pony-hair Gazelle in 2020 and track-oriented products in 2021. The partnership concluded with a final Spring/Summer 2022 series.

• Skate video · 2020

  Jolie Rouge

  Jolie Rouge is NOAH's first skate-team video, released on October 10, 2020. It represents the brand's extension into filmed skate culture and community-oriented content.

• 2021NOAH x adidas Originals track footwear and apparel

  United States · Japan · International

  The partners continued their collaboration with footwear and apparel designed around track and performance-sports references.

  Outcome. The project preceded the partnership's final Spring/Summer 2022 collaboration.

  Source
• 2020Jolie Rouge

  United States · International

  NOAH launched its first skate-team video, using skateboarding film and team activity to reinforce the brand's relationship with skate culture.

  Outcome. The project broadened the brand's cultural output beyond clothing, although the supplied sources do not provide audience or commercial results.

  Source
• 2020NOAH x adidas Originals collaboration

  United States · Japan · International

  NOAH and adidas Originals released a collaborative footwear and apparel project that included a faux-pony-hair version of the Gazelle.

  Outcome. The release became part of a continuing partnership that later produced additional track-oriented products and ended with a Spring/Summer 2022 finale.

  Source

• 2022

  Conclude the adidas Originals partnershipOther

  Background

  NOAH and adidas Originals had released collaborative footwear and apparel across multiple seasons, including projects in 2020 and 2021.

  Action taken

  The brands issued a final Spring/Summer 2022 collaboration series and closed the longstanding partnership.

  Aftermath

  The collaboration ended after its finale; no further commercial or financial consequences are specified in the supplied sources.

  Source

• 2022

  NOAH and adidas Originals conclude their collaboration with a Spring/Summer 2022 finale[1]Noah (brand)en.wikipedia.org

  Product launch · Other

  Following earlier footwear and apparel projects, including a 2020 faux-pony Gazelle and 2021 track-oriented products, NOAH and adidas Originals released a final collaboration series for Spring/Summer 2022.

• 2020

  NOAH releases its first skate-team video, Jolie Rouge[1]Noah (brand)en.wikipedia.org

  Product launch

  The brand issued its first skate-team video, expanding its skateboarding identity beyond apparel and into filmed cultural content.

1. 1Noah (brand)en.wikipedia.org
2. 2Brendon Babenzien on Using Clothing as a Vehicle to Implement Changehypebeast.com
3. 3Brendon Babenzien Hopes That His New Brand Noah Will Allow The Customer To Express Personal Styleforbes.com
4. 4A Conversation With Brendon Babenzien, Former Supreme Design Director, On Relaunching Noahcomplex.com
5. 5Noah's Brendon Babenzien on Trying To Run a Brand the Right Wayheddels.com