No Magic
No Magic is a software company known for object-oriented design, systems modeling, simulation, and analysis tools.
Last updated August 25, 2026
Overview
No Magic, Inc. is a software company focused on tools for object-oriented design and development, with a particular emphasis on modeling, simulation, and analysis. The company was established in July 1995 and developed products aligned with standards and methods associated with the Object Management Group (OMG), an industry consortium responsible for widely used modeling specifications. According to its Wikipedia account, No Magic had worked with OMG standards-based technologies and methods for more than 19 years by the time of the article's publication. The company's best-known product is MagicDraw, a modeling and development environment. MagicDraw gained industry recognition in 2002 when it received a Java Developer's Journal award in the category of Best Database Tool or Driver. The award reflected the product's positioning within the Java development and software engineering ecosystem, although No Magic's broader activity extended beyond conventional database tooling into model-driven engineering and systems-oriented design. No Magic operated internationally rather than as a solely United States-based software vendor. Its corporate and sales headquarters were located in Allen, Texas, while software development facilities were maintained in Kaunas, Lithuania, and Bangkok, Thailand. This structure gave the company a North American commercial base and distributed engineering operations in Europe and Asia. A major ownership transition was announced on October 25, 2017, when No Magic disclosed an agreement to be acquired by Dassault Systèmes, subject to regulatory approval. The transaction was completed in 2018. The acquisition placed No Magic's modeling and systems-engineering capabilities within the broader Dassault Systèmes portfolio, which includes software platforms serving engineering, design, simulation, and product-development workflows. Publicly available reference material does not provide sufficient detail to establish a separate current corporate structure, executive roster, revenue history, or a standalone website for No Magic after the acquisition. The company is therefore best understood as a Dassault Systèmes-owned software brand and technology business centered on model-based design and analysis.
History
No Magic was established in July 1995 as a software company serving object-oriented design and development. From its early operations, the company concentrated on tools that helped technical teams represent, analyze, and develop software systems through formal models rather than relying exclusively on source code and conventional documentation. The company became associated with technologies and methods based on standards developed by the Object Management Group. OMG standards are used in software and systems engineering to support common modeling languages, interoperable tools, and structured approaches to architecture and development. No Magic's work in this area covered modeling, simulation, and analysis, giving the company a position at the intersection of application development, systems engineering, and model-driven engineering. MagicDraw was the company's principal named product in the available reference material. In 2002, it received a Java Developer's Journal award in the Best Database Tool or Driver category. This recognition connected No Magic with the Java development community and provided external acknowledgment for one of its engineering tools. No Magic developed an international operating footprint. Its corporate and sales headquarters were in Allen, Texas, while software development facilities were located in Kaunas, Lithuania, and Bangkok, Thailand. The arrangement supported worldwide operations through a combination of United States-based corporate and commercial functions and geographically distributed development resources. On October 25, 2017, No Magic announced that it had reached an agreement to be acquired by Dassault Systèmes. Completion was made conditional on regulatory approval, and the transaction closed in 2018. The acquisition brought No Magic's modeling, simulation, and analysis capabilities into Dassault Systèmes, a larger engineering and design software group. The supplied reference material does not document later product renaming, executive appointments, financial performance, or a distinct post-acquisition corporate identity, so those details remain unspecified here.
- 2018Acquisition by Dassault Systèmes completed
Dassault Systèmes completed its acquisition of No Magic.
- 2017Acquisition agreement with Dassault Systèmes announced
No Magic announced an agreement to be acquired by Dassault Systèmes, subject to regulatory approval.
- 2002MagicDraw wins Java Developer's Journal award
MagicDraw received the Java Developer's Journal award in the Best Database Tool or Driver category.
- 1995No Magic is established
No Magic was established in July 1995 as a software company focused on object-oriented design and development.
Products and positioning
Specialist enterprise software provider for model-driven software and systems engineering, combining object-oriented development with standards-based modeling, simulation, and analysis.
MagicDrawModeling and development software
MagicDraw is No Magic's named flagship software product in the available reference material. It is associated with object-oriented design and development and with the company's wider work in standards-based modeling, simulation, and analysis. The product received a Java Developer's Journal award in 2002 in the Best Database Tool or Driver category, marking its recognition within the Java development ecosystem.
Flagship businesses
- MagicDraw
Brand decisions
- 2017No Magic agrees to be acquired by Dassault SystèmesM&A
No Magic operated as a specialist provider of object-oriented design, modeling, simulation, and analysis software, while Dassault Systèmes maintained a broader engineering and simulation software portfolio.
What changed. No Magic announced an acquisition agreement with Dassault Systèmes on October 25, 2017, subject to regulatory approval.
Aftermath. The acquisition was completed in 2018, transferring No Magic into the Dassault Systèmes group.
Recent events
- 2018Dassault Systèmes completes acquisition of No Magic
The acquisition announced in 2017 was completed, making No Magic part of Dassault Systèmes.
M&A - 2017No Magic announces agreement to be acquired by Dassault Systèmes
No Magic announced an agreement for acquisition by Dassault Systèmes, subject to regulatory approval.
M&A - 2002MagicDraw receives Java Developer's Journal award
MagicDraw won the Java Developer's Journal award for Best Database Tool or Driver.
Other
Sources
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