NO-EM

NO-EM is a Dutch office-furniture brand that positions itself around circularity, modularity and design. Its flagship product is the Infinity office chair, designed by the Dutch industrial designer Robert Bronwasser, who is described by the brand as having more than 30 years of experience and as a leading designer of office furniture in the Netherlands. The Infinity is presented as a modular chair that "sits like an armchair", is made from recycled material, is available in ten colours, and is marketed as 100% circular. The brand's homepage emphasises that the chair is produced in Europe, uses recycled content, and is recyclable, and that it is modular so it can fit into any office space. The Infinity range is offered in several configurations — Infinity Basic, Infinity Work, Infinity Office and Infinity Meet — with listed prices starting from €443 excluding VAT for the Basic version, rising to €552 for the Meet version. NO-EM also promotes a subscription or rental-style payment model, quoting monthly amounts such as €17.47 per month for the Basic chair. The brand sells directly through its own website, where customers can configure their own chair, and it provides Dutch telephone and email contact details for questions. NO-EM's communication is informal and design-led, using slogans such as "Epic design, infinite possibilities", "Looks stunning, Sits amazing, Planet-proof" and "Bureaustoelen waren saai. Tot nu toe." (Office chairs were boring. Until now.). The brand's focus on circular design places it in the growing European market for sustainable office furniture, where modularity, recycled materials and take-back or recycling claims are used as differentiators. The company is based in the Netherlands and its website is no-em.com.

NO-EM is a Dutch office-furniture brand whose public identity is built around the Infinity chair and the circular-economy principles it embodies. The brand's website presents the Infinity as a response to what it calls boring office chairs, using the line "Bureaustoelen waren saai. Tot nu toe." (Office chairs were boring. Until now.). The chair was designed by Robert Bronwasser, a Dutch industrial designer with, according to NO-EM, more than 30 years of experience and dozens of brands and hundreds of designs to his name, particularly in Dutch office furniture. For NO-EM he created the Infinity as a modular office chair that "sits like an armchair" and is described as iconic, friendly and simple, as well as 100% circular. The brand markets the Infinity in four configurations: Infinity Basic, Infinity Work, Infinity Office and Infinity Meet. Prices listed on the homepage are €443 for Basic, €495 for Work, €530 for Office and €552 for Meet, all excluding VAT, with monthly subscription-style prices of €17.47, €19.50, €20.89 and €21.73 respectively. The chair is made from recycled material, comes in ten colours, and is produced in Europe. NO-EM highlights that it is modular, so it can fit into any office space, and that it is recyclable. The website invites customers to configure their own Infinity and offers a trial-sitting option ("Ik wil proefzitten"). NO-EM sells directly through its website and provides customer contact via telephone (+31 (0)229 31 7001) and email (info@no-em.com). The brand's tone is informal and design-focused, with slogans such as "Epic design, infinite possibilities", "Looks stunning, Sits amazing, Planet-proof" and "Multifunctioneel als barbapapa" (Multifunctional like Barbapapa). While the exact founding date and ownership structure are not stated in the available evidence, the brand is clearly active in the Dutch and wider European market for sustainable office furniture, where circular design and modularity are increasingly important selling points.

• Robert Bronwasser designs the Infinity modular office chair for NO-EM.

• NO-EM lists four Infinity configurations on its website: Basic, Work, Office and Meet.

Design-led, modular and circular office chairs made in Europe, sold direct to customers with configurable options and subscription-style pricing.

• Infinity Basic

  Entry-level Infinity configuration, listed from €443 excluding VAT or €17.47 per month.

• Infinity Work

  Infinity configuration listed from €495 excluding VAT or €19.50 per month.

• Infinity Office

  Infinity configuration listed from €530 excluding VAT or €20.89 per month.

• Infinity Meet

  Infinity configuration listed from €552 excluding VAT or €21.73 per month.

1. 1De Infinity bureaustoel van NO-EM – circulair voor het levenno-em.com
2. 2Wikidata item Q140865617wikidata.org