nju

nju (formerly nju mobile) is a Polish telecommunications brand offering mobile services and, since May 2022, fibre-optic internet. It was launched on 25 April 2013 and operates on the network of Orange Polska, the Polish subsidiary of the Orange group. The brand is positioned as a simple, commitment-free alternative to traditional postpaid contracts: its marketing emphasises the absence of fixed-term agreements and of limits on calls, SMS and MMS. The service portfolio spans prepaid (pay-as-you-go) SIM cards and postpaid subscription plans, and has expanded into home connectivity. According to the official website, nju sells fibre broadband at speeds up to 600 Mb/s and up to 1 Gb/s, mobile internet packages, eSIM profiles, data-security add-ons, and a subscription model that serves as an alternative to a classic abonament (contract). Customers can also add extra numbers to a package at a low monthly fee and share a plan between two people. nju grew quickly after launch: by the end of the first quarter of 2014, roughly a year after going to market, it had 479,000 active SIM cards, 77% of them on prepaid. On 8 January 2020 Orange Polska announced that nju had reached one million customers. In September 2023 the brand introduced a subscription model into its offer, and in May 2022 it added fibre-optic internet. For years the brand was known for its animated yellow mascot, a potato-shaped character adapted from the Australian Mr. Pipik, voiced by Bartek Walczuk. The character appeared in nju advertising from 2013 until 12 May 2025, when it was retired from the campaigns. nju remains an active brand within the Orange Polska portfolio, sold online and through physical points of sale.

nju mobile was introduced to the Polish market on 25 April 2013 as a mobile telephony brand operating on the network of Orange Polska. From the outset it offered both prepaid (pay-as-you-go) and postpaid (subscription) services, positioning itself around simplicity and the absence of fixed-term contracts. The brand grew rapidly. By the end of the first quarter of 2014, roughly a year after launch, it had 479,000 active SIM cards, of which 77% were prepaid. This early traction established nju as a significant flanker brand for Orange Polska in the Polish prepaid and no-contract segment. Advertising played a major role in building the brand's identity. From 2013 to 2025, nju's commercials featured an animated yellow character shaped like a potato. The character was an adapted version of the Australian Mr. Pipik, recoloured from green to yellow, and was voiced by Bartek Walczuk. Promotional activity ran online and across social media. On 12 May 2025, Mr. Pipik ceased appearing in nju Mobile advertisements, ending a twelve-year association. On 8 January 2020, Orange Polska announced that one million customers were using nju Mobile, a milestone reflecting the brand's scale within the operator's portfolio. nju expanded beyond mobile connectivity. In May 2022 it added fibre-optic internet (światłowód) to its offer, moving into the home broadband market. In September 2023 the brand introduced a subscription model (subskrypcja) as an alternative to the classic abonament, further differentiating its commercial approach. By the mid-2020s, nju's official website presented a broad portfolio: fibre broadband at speeds up to 600 Mb/s and up to 1 Gb/s, mobile internet packages, eSIM profiles, data-security add-ons, additional numbers for packages, and shared plans for two people. The brand continued to emphasise that customers can cancel whenever they wish, regardless of the offer chosen, and it maintained both online sales and physical points of sale. nju remains an active brand within Orange Polska.

• nju mobile is launched on the Polish market on the Orange network

• 479,000 active SIM cards under the nju mobile brand, 77% prepaid

• Orange Polska announces one million nju Mobile customers

• Fibre-optic internet is added to the nju offer

• nju introduces a subscription model

• Mr. Pipik stops appearing in nju Mobile advertising

Simple, commitment-free mobile and home internet services on the Orange Polska network, marketed as an alternative to traditional fixed-term contracts.

• Prepaid SIM cards

  Pay-as-you-go mobile service offered under the nju brand.

• Postpaid subscription plans (abonament)

  No fixed-term contract plans without limits on calls, SMS and MMS.

• Subscription model (subskrypcja)

  Introduced in September 2023 as an alternative to the classic abonament.

• Fibre-optic internet (światłowód)

  Home broadband at speeds up to 600 Mb/s and up to 1 Gb/s, added in May 2022.

• Mobile internet

  Mobile data packages, advertised from 29 zł/month for up to 300 GB.

• eSIM

  Digital SIM profile downloadable online, avoiding physical SIM cards.

• Additional numbers

  Extra numbers can be added to a package for 15 zł per additional number.

• Internet security add-on

  Data protection service advertised from 5 zł/month.

1. 1nju - sieć komórkowa bez umowy i haczyków | njunjumobile.pl
2. 2Nju Mobile - Wikidatawikidata.org
3. 3Nju mobile - Wikipedia (Polish)pl.wikipedia.org