Nix-wie-weg GmbH & Co. KG
Owner-managed German online travel agency founded in 1996, combining online package-holiday comparison and booking with personal holiday advice from its own in-house team.
Last updated September 29, 2026
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Overview
Nix-wie-weg GmbH & Co. KG is a German online travel agency headquartered in Parkstein, Bavaria. Founded in 1996 and described as owner-managed (inhabergeführt), it positions itself as an "Online-Reisebüro mit persönlicher Urlaubsberatung" — an online travel agency that pairs digital search, comparison and booking with reachable human advice. Customers can compare offers from numerous tour operators by price, services and availability, then either book directly online or use personal holiday consultation by telephone, e-mail or chat. The company's core offering is the comparison and booking of package holidays (Pauschalreise), last-minute holidays, family holidays and destination-specific trips. Popular destinations highlighted on its site include Mallorca, Turkey, the Greek islands and Egypt, with specific destination pages such as Side & Alanya, Mallorca, Hurghada and Crete. The site presents itself as a place where travellers can independently search or be accompanied by experienced holiday advisers, including after booking. A distinguishing feature Nix-wie-weg emphasises is that its advice comes from its own team of permanently employed, tourism-trained holiday advisers rather than an external call centre. The company states that recommendations are built from consultation experience, offer checks, actual bookings, customer feedback and recurring questions from advisory conversations. It also publishes travel tips and planning content, such as beach guides, money-saving tips and packing lists. Nix-wie-weg is a private, owner-managed business rather than a listed company. Its public profile includes customer reviews on Trustpilot, where the site cites a rating of 4.5 out of 5 from 815 reviews (as stated on the homepage, September 2026). The brand operates primarily in the German-language travel market and is known for combining the convenience of online travel search with personal service.
History
Nix-wie-weg was founded in 1996 and is headquartered in Parkstein, Germany. From its beginnings it has operated as an owner-managed online travel agency, combining the reach and convenience of online travel search with personal holiday advice. The company describes itself as having connected digital booking with personal holiday consultation since 1996. Over time, Nix-wie-weg built its model around a comparison engine that lets travellers compare offers from numerous tour operators by price, services and availability, alongside a team of permanently employed, tourism-trained holiday advisers who can be reached by telephone, e-mail or chat. The company stresses that this advice is provided by its own in-house team rather than an external call centre, and that recommendations are formed from consultation experience, offer checks, actual bookings, customer feedback and recurring questions. The agency has developed destination-focused content and booking pages for popular holiday regions, including Mallorca, Turkey (such as Side & Alanya), the Greek islands (such as Crete) and Egypt (such as Hurghada). It also publishes travel tips and planning resources, such as guides to the world's most beautiful beaches, money-saving tips for travel, flights and ancillary costs, and packing lists. As of the homepage information dated September 2026, Nix-wie-weg cited a Trustpilot rating of 4.5 out of 5 based on 815 reviews, reflecting its positioning as an online travel agency with personal holiday advice. The company remains a private, owner-managed business based in Parkstein.
- 2026
Homepage cites a Trustpilot rating of 4.5 out of 5 from 815 reviews (as of September 2026).
- 1996
Nix-wie-weg is founded and begins operating as an owner-managed online travel agency.
Company is headquartered in Parkstein, Germany.
Nix-wie-weg builds a model combining online comparison and booking with personal holiday advice from its own in-house team.
Products and positioning
Owner-managed online travel agency combining digital comparison and booking with personal holiday advice from its own in-house team, rather than an external call centre.
Package holidays (Pauschalreisen)
Comparison and booking of package holiday offers from numerous tour operators.
Last-minute holidays
Short-notice holiday offers available for online booking.
Family holidays
Holiday packages suited to families, supported by personal advice.
Destination-specific holidays
Holidays to popular regions such as Mallorca, Turkey, the Greek islands and Egypt.
Personal holiday consultation
Advice by telephone, e-mail or chat from in-house, tourism-trained advisers.
Sources3 sources
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