Nissan Ireland

Nissan Ireland Ltd. is the Irish subsidiary of Nissan Motor Co., Ltd., serving the Irish automotive market. The business was established in Dublin on 2 February 1977, following an earlier commercial relationship involving the Irish Tom McLoughlin Group, commonly abbreviated as TMG, and Al Babtain Trading and Construction, a company within Kuwait's Al Babtain Group. Its creation continued Nissan-related vehicle assembly activity that had previously been undertaken by the Brittain Group. During its manufacturing period, Nissan Ireland received vehicle components from Nissan and assembled cars for the Irish market. The vehicles were marketed under the Datsun name, which was Nissan's principal international passenger-car marque during that period. The only Nissan model identified as having been produced in Ireland was the Nissan Sunny. Local assembly ended in 1984, marking a transition away from manufacturing while retaining the company's role in the Irish distribution chain. Following the closure of assembly operations, Nissan Ireland continued as an import and sales company for Nissan vehicles in Ireland. Its business identity therefore shifted from a combined manufacturing and market operation to a national commercial subsidiary responsible for bringing Nissan products to Irish customers and supporting their sale. The available reference material does not provide a detailed account of its later organizational structure, executive leadership, model range, retail network, financial performance, or current corporate website. Nissan Ireland remains described as active, with its principal market being Ireland.

Nissan Ireland's history began in the context of Nissan's expansion of vehicle production and distribution outside Japan. Before Nissan Ireland was established, vehicle assembly connected with the Nissan business had been carried out in Ireland by the Brittain Group. A new Irish company was founded in Dublin on 2 February 1977. Its formation followed a relationship between the Tom McLoughlin Group, known as TMG, and Al Babtain Trading and Construction, one of the companies in Kuwait's Al Babtain Group. The new operation continued the local assembly of vehicles using parts supplied by Nissan. At the time, the cars were marketed under the Datsun name, reflecting Nissan's international branding before the company completed its transition to the Nissan marque in many export markets. The Irish operation's manufacturing history was limited in model scope: the Nissan Sunny is identified as the only Nissan model produced in Ireland. This made the company part of Ireland's automotive manufacturing sector, even though its activities were tied to an international Japanese vehicle producer and its imported component supply chain. Vehicle production in Ireland ended in 1984. The end of assembly was the principal turning point in the company's development, changing Nissan Ireland from an operation with a manufacturing function into a market and distribution subsidiary. After production ceased, the company remained active as an importer and sales company for Nissan in Ireland. Its continuing role was consequently centered on making Nissan vehicles available in the Irish market rather than building them locally. The available reference material does not document subsequent changes in ownership, leadership, product strategy, facilities, or financial results. It does establish the broad arc of the company: an Irish operation founded in Dublin in 1977, created against the background of earlier local assembly activity; a short manufacturing phase that used Nissan-supplied parts and the Datsun name; the end of production in 1984; and an ongoing role as Nissan's Irish import and sales organization.

• 1984

  Vehicle production ends in Ireland

  [1]Nissan Irelanden.wikipedia.org

  Nissan Ireland ended its vehicle assembly activity. The Nissan Sunny is identified as the only Nissan model produced locally.

• 1977

  Nissan Ireland is founded in Dublin

  [1]Nissan Irelanden.wikipedia.org

  Nissan Ireland Ltd. was founded in Dublin on 2 February 1977, following the earlier Nissan-related assembly relationship involving TMG and Al Babtain Trading and Construction.

• 1977

  Irish vehicle assembly continues under the Datsun name

  [1]Nissan Irelanden.wikipedia.org

  The company continued automobile assembly previously associated with the Brittain Group, using parts supplied by Nissan and marketing the assembled vehicles as Datsun.

• Nissan Ireland continues as an import and sales company

  [1]Nissan Irelanden.wikipedia.org

  After local production ended, the company continued operating in Ireland as an importer and sales organization for Nissan vehicles.

A national automotive subsidiary focused on importing and selling Nissan vehicles in Ireland, with a historical role in local assembly.

• Passenger car

  Nissan Sunny

  The Nissan Sunny is the only Nissan vehicle specifically identified in the reference material as having been produced by Nissan Ireland. During the company's assembly period, vehicles were built from Nissan-supplied parts and marketed under the Datsun name, reflecting the branding used by Nissan in international markets at the time. Local production ended in 1984.

• 2020

  Nissan Ireland recalls vehicles over child-lock concern

  Nissan Ireland carried out a voluntary recall affecting 20,770 vehicles in Ireland. The recall was prompted by a faulty rear-door child lock that could allow the door to open while the lock is activated. The affected models were the Pulsar, Navara NP300, Note, Juke, and Qashqai. The recall was reported as a safety concern related to the child-lock function.

  Source

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• 1984

  End of Irish vehicle assemblyStrategy

  Background

  Nissan Ireland had operated with a local vehicle-assembly function using parts supplied by Nissan.

  Action taken

  The company ended vehicle production in Ireland and subsequently operated as an import and sales company for Nissan.

  Aftermath

  The change marked Nissan Ireland's transition from an assembly operation to a national import and sales organization.

  Source

1. 1Nissan Irelanden.wikipedia.org
2. 2Nissan Ireland recalls vehicles over child-lock concernlongfordleader.ie