NiSi Optics
NiSi (耐司) is a Chinese brand of professional camera and cinema optical lens filters, headquartered in Zhuhai.
Last updated October 7, 2026
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Overview
NiSi (耐司) is a professional cinema and camera optical lens filter brand. According to its brand overview, it began researching and producing optical accessories at its Zhuhai, China headquarters in 2005. It has released over 100 product types, mainly camera filters and cinema filters, and reports 20 domestic and international patents. The brand works with over 100 distributors and agents and more than 300 partner photographers worldwide, and exhibits at global camera and cinema trade shows such as NAB, Photokina, CP+, IBC and PE. In 2018 NiSi expanded its product line with the F3 series of full-frame cinema lenses.
History
NiSi (耐司) began researching and producing optical accessories at its Zhuhai, China headquarters in 2005. Over more than a decade it released over 100 product types, mainly camera filters and cinema filters, with 10-20 new products launched each year. The brand reports 20 domestic and international patents and works with over 100 distributors and agents and more than 300 partner photographers globally. It participates in more than 20 global camera and cinema trade shows annually, such as NAB, Photokina, CP+, IBC and PE, and holds over 200 lectures and outdoor shoots per year. In China it opened independent brand image stores in Beijing, Shanghai, Guangzhou and Shenzhen; in Japan its products entered Biccamera and Yodobashi; in the United States its products are listed across B&H. In 2018 NiSi expanded its product line and released the F3 series of full-frame cinema lenses.
- 2018
NiSi expanded its product line and released the F3 series of full-frame cinema lenses.
- 2005
NiSi began researching and manufacturing optical accessories at its Zhuhai, China headquarters.
Products and positioning
Professional cinema and camera optical lens filter brand; 'Focus on filters, serve imaging. From China, to the world.'
Camera filters
Cinema filters
F3 series full-frame cinema lenses
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