Nine Entertainment

Corporate brand

An Australian media group spanning free-to-air television, streaming, publishing, digital media and related advertising businesses.

Last updated August 21, 2026

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Overview

Nine Entertainment is an Australian publicly listed media company whose corporate identity is built around the Nine brand. Its principal activities have included commercial free-to-air television, subscription and advertising-supported video, radio, newspaper publishing, digital journalism, consumer websites and property-media investments. The group is best known for the Nine Network, one of Australia's major commercial television networks, and for publishing The Sydney Morning Herald, The Age and The Australian Financial Review. The company is rooted in the media businesses assembled by the Packer family. Sir Frank Packer built Australian Consolidated Press and developed Channel 9, which became the foundation of the Nine television operation. Following Kerry Packer's death, the family's media interests were reorganised, and the television, magazine and online assets were placed into PBL Media in 2006. Ownership subsequently shifted through a private-equity recapitalisation involving CVC Capital Partners and later Apollo Global Management, Oaktree Capital Management and Goldman Sachs. In 2010, PBL Media adopted the Nine Entertainment name, marking the move away from the earlier PBL identity and the end of the Packer family's effective association with the business. Nine returned to the Australian Securities Exchange in December 2013 under the code NEC. It later expanded beyond traditional broadcasting through the creation of Stan with Fairfax Media, the development of the 9Now catch-up and video-on-demand service, and investments in digital publishing and audience products. The 2018 merger with Fairfax Media materially broadened the group, combining Nine's television and video assets with Fairfax's newspapers, subscription websites, radio interests and digital property platform Domain. The resulting company became one of Australia's largest diversified media groups. Its television portfolio has included the metropolitan Nine Network and associated digital channels such as 9HD, 9Gem, 9Go!, 9Life and 9Rush, as well as 9Now. Its publishing and digital operations have included The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday, 9News.com.au, 9Honey and Pedestrian. Through Domain, the group also held a major Australian property-listings business until the announced sale of its interest to CoStar Group in 2025. Other holdings and operations have changed over time as Nine has sold non-core assets, including events, ticketing, regional media and some publishing businesses. Nine's business model combines audience aggregation, advertising sales, paid subscriptions, content licensing and digital-platform revenue. The company has repeatedly adjusted its portfolio in response to declining print advertising, competition from global streaming services, changing television consumption and pressure to reduce debt. Leadership changes in the 2020s included the appointment of Mike Sneesby as chief executive in 2021, his departure in 2024 amid scrutiny of workplace culture, and the subsequent appointment of Matt Stanton as permanent chief executive in 2025. The group remains primarily focused on Australian audiences and content, although its media properties and partnerships can reach international viewers and readers.

History

Nine Entertainment's history is closely connected with the development of Australian commercial television and the media interests of the Packer family. Sir Frank Packer established Australian Consolidated Press, commonly known as ACP, and developed Channel 9, which became the core of the Nine television operation. Kerry Packer inherited the media group in 1974 and expanded its influence across publishing, broadcasting and related entertainment businesses. In 1994, ACP and the Nine Network were combined within Publishing and Broadcasting Limited, or PBL. The group subsequently held a wide range of media interests, including magazines, television, online services and event-related businesses. Following Kerry Packer's death in 2005, PBL was reorganised. Its principal media assets were transferred into PBL Media in 2006, a joint venture initially involving PBL and CVC Asia Pacific. The restructuring separated the media operations from other parts of the PBL empire and introduced private-equity ownership. PBL Media later experienced significant financial pressure. In 2007, CVC increased its investment, while in 2008 representatives of James Packer and Consolidated Media Holdings left the board. A subsequent refinancing involved additional debt restructuring and a capital injection, while the former shareholders' interest was heavily diluted. Apollo Global Management, Oaktree Capital Management and Goldman Sachs later became associated with the recapitalised business. PBL Media adopted the Nine Entertainment name in December 2010. The change made Nine the central corporate identity and reflected the company's concentration on television and media assets rather than the broader PBL structure. During the following years, the group changed its portfolio, sold non-core operations and prepared to return to public ownership. Nine Entertainment was listed on the Australian Securities Exchange in December 2013 under the symbol NEC. Digital distribution became increasingly important. In 2014, Nine and Fairfax Media created Stan, an Australian subscription streaming service designed to compete in a market increasingly shaped by global on-demand platforms. Nine also developed 9Now, which combines live and catch-up access to Nine's television channels, and expanded its digital publishing and advertising products. In 2015, Nine sold its Nine Live events and ticketing operations to Affinity Equity Partners. The transaction was part of a program to reduce debt and concentrate on core media activities. Nine also changed its regional broadcasting relationships. It moved away from its long-standing WIN arrangement in 2016 in favour of Southern Cross Austereo, but later announced a return to WIN, with the new arrangement taking effect in 2021. The defining expansion of the modern company came through the merger with Fairfax Media. Announced in 2018 and completed in December of that year, the transaction combined Nine's television and streaming operations with Fairfax's newspapers, subscription websites, radio interests, digital publishing and Domain property platform. The enlarged group controlled or operated major titles including The Sydney Morning Herald, The Age and The Australian Financial Review, while also retaining a substantial television and video presence. After the merger, Nine continued to reshape the portfolio. It sold Stuff, the New Zealand publishing business acquired with Fairfax, in 2020. The company also exited or reduced various smaller holdings and pursued digital growth through brands such as 9Honey, Pedestrian and its news and lifestyle services. In 2020, the corporate headquarters moved from Willoughby to North Sydney after decades at the former site. Leadership changed several times in the 2020s. Hugh Marks led the company from 2015 until 2020, followed by Mike Sneesby from 2021. Sneesby stepped down in 2024 amid scrutiny over allegations concerning workplace culture. Matt Stanton, previously a senior strategy and finance executive at Nine, served as acting chief executive and was subsequently confirmed in the permanent position in 2025. Nine also agreed to sell Domain Group to CoStar Group in 2025, signalling a further concentration on its core broadcasting, publishing, streaming and digital-media operations.

2025
CoStar agreed to acquire Domain
[1]Nine Entertainmenten.wikipedia.org
The announced transaction would remove Nine's controlling interest in the Domain property-media business.
2021
Regional television affiliation returned to WIN
[1]Nine Entertainmenten.wikipedia.org
Nine restored WIN Television as its principal regional affiliation partner.
2020
Nine sold Stuff and moved its headquarters
[1]Nine Entertainmenten.wikipedia.org
The company exited its New Zealand publishing subsidiary and relocated from Willoughby to North Sydney.
2018
Fairfax Media merger completed
[1]Nine Entertainmenten.wikipedia.org
The transaction significantly expanded Nine's publishing, digital, radio and property-media operations.
2015
Nine Live was sold
[1]Nine Entertainmenten.wikipedia.org
Nine disposed of its events and ticketing operations as part of debt reduction and portfolio simplification.
2014
Stan was launched
[1]Nine Entertainmenten.wikipedia.org
Nine and Fairfax established the Australian subscription streaming service Stan.
2013
Nine Entertainment listed on the ASX
[1]Nine Entertainmenten.wikipedia.org
The company returned to public ownership and began trading under the code NEC.
2010
PBL Media adopted the Nine Entertainment name
[1]Nine Entertainmenten.wikipedia.org
The rebrand established Nine as the company's principal corporate identity.
2006
PBL Media was established
[1]Nine Entertainmenten.wikipedia.org
PBL transferred major media assets, including the Nine Network and magazine and online businesses, into a newly structured media company.
1994
ACP and the Nine Network were combined within PBL
[1]Nine Entertainmenten.wikipedia.org
The merger created Publishing and Broadcasting Limited, the corporate predecessor of modern Nine Entertainment.

Products and positioning

A major Australian multi-platform media group combining broadcast television, streaming, premium publishing, digital journalism and advertising businesses.

Free-to-air television
Nine Network
Nine's principal commercial television network, broadcasting metropolitan services in Australia's major mainland cities and distributing national news, entertainment, sport and current-affairs programming. Its broader channel family has included the primary Nine service, 9HD and digital multichannels such as 9Gem, 9Go!, 9Life and 9Rush.
Streaming and catch-up television
9Now
Nine's digital video platform provides live streams and catch-up access for the Nine Network and associated multichannels. It extends the broadcaster's programming beyond scheduled linear television and supports advertising-led digital viewing.
Subscription streaming · 2014
Stan
An Australian subscription video-on-demand service created by Nine and Fairfax Media. Stan broadened Nine's participation in streaming and allowed the group to compete for paid, on-demand viewing alongside its free-to-air and advertising-supported services.
Newspapers and digital publishing
Nine Publishing
Nine's publishing portfolio includes major metropolitan and national titles such as The Sydney Morning Herald, The Age and The Australian Financial Review, together with Brisbane Times and WAtoday. The portfolio combines print editions, subscription websites, newsletters, magazines and digital advertising.
Digital media
Nine Digital
A group of web and mobile properties including Nine.com.au, 9News.com.au, 9Honey, 9Finance, 9Travel, 9Product Review, Future Women and Pedestrian. These services cover news, lifestyle, finance, travel, consumer information and youth-oriented digital content.
Property media
Domain
A digital property-listings and real-estate information business acquired through the Fairfax merger. Domain operated property-search and related media services in Australia before Nine agreed to sell its controlling interest to CoStar Group in 2025.
Radio broadcasting
Nine Radio
The radio business formerly known as Macquarie Media, incorporated into Nine's portfolio through the Fairfax transaction. Its assets included talk and news-oriented stations, although the business was later identified for sale to the Laundy family.

Controversies

2024
Workplace-culture allegations and leadership fallout
Nine faced mounting scrutiny over allegations concerning a toxic workplace culture. Mike Sneesby announced his resignation as chief executive in September 2024 and left the company later that month.
Source
2021
Australian media firms fined for breaching Pell trial suppression order
An Australian court ordered a dozen media firms to pay a total of A$1.1 million in fines for breaching a suppression order on reporting George Pell's conviction. News Corp and Nine Entertainment group were among the companies whose outlets received most of the fines.
Source

2025
Agree to divest Domain Group to CoStarM&A
Background
Nine continued to review its portfolio and focus on its core media businesses.
Action taken
Nine entered an agreement for CoStar Group to acquire Domain, including Nine's controlling interest.
Aftermath
The announced transaction would reduce Nine's exposure to property classifieds and leave the group more concentrated in broadcasting, streaming, publishing and digital media.
Source
2021
Restore WIN as regional television partnerStrategy
Background
Nine's regional affiliation with Southern Cross Austereo had replaced its earlier WIN arrangement in 2016.
Action taken
Nine announced that regional affiliation would return to WIN Television from July 2021.
Aftermath
The arrangement returned Nine-branded programming to WIN's regional footprint and supported wider deployment of Nine's advertising platform.
Source
2020
Sell StuffM&A
Background
Stuff had entered Nine's portfolio through the Fairfax merger.
Action taken
Nine sold the New Zealand publisher to its chief executive, Sinead Boucher.
Aftermath
Stuff returned to New Zealand ownership while Nine simplified its international portfolio.
Source
2018
Merge with Fairfax MediaM&A
Background
Nine sought greater scale across television, publishing, digital media and classified advertising.
Action taken
Nine and Fairfax combined their operations in a transaction completed in December 2018.
Aftermath
The enlarged group gained major newspapers, radio operations, digital brands and Domain, becoming one of Australia's largest media companies.
Source
2015
Exit the Nine Live events and ticketing businessesStrategy
Background
Nine sought to reduce debt and concentrate capital on core media operations.
Action taken
The Nine Live business was sold to Affinity Equity Partners.
Aftermath
Nine reduced its exposure to events and ticketing while retaining a stronger focus on broadcasting and media.
Source
2014
Create Stan with Fairfax MediaProduct launch
Background
On-demand streaming was changing how Australian audiences consumed television and film.
Action taken
Nine and Fairfax formed a joint venture to launch Stan as a subscription streaming platform.
Aftermath
The move gave Nine a paid streaming presence alongside its broadcast and catch-up products.
Source
2010
Adopt the Nine Entertainment corporate identityStrategy
Background
The business had operated as PBL Media after the separation and restructuring of the PBL media assets.
Action taken
PBL Media was renamed Nine Entertainment, placing the Nine brand at the centre of the corporate identity.
Aftermath
The new name became the basis for the company's later public listing and post-Packer corporate structure.
Source

Recent events

2025
Matt Stanton appointed permanent chief executive[1]Nine Entertainmenten.wikipedia.org
Leadership change
After serving as acting chief executive, Matt Stanton was confirmed in the permanent role.
2025
CoStar agreed to acquire Domain Group[1]Nine Entertainmenten.wikipedia.org
M&A
CoStar entered an agreement to acquire Domain Group, including Nine's controlling interest in the property-media business.
2021
Mike Sneesby appointed chief executive[1]Nine Entertainmenten.wikipedia.org
Leadership change
Mike Sneesby succeeded Hugh Marks as chief executive, effective April 2021.
2021
Nine announced the return of its regional affiliation to WIN[1]Nine Entertainmenten.wikipedia.org
Other
Nine announced a new regional television arrangement with WIN Television, reversing the earlier Southern Cross Austereo affiliation.
2020
Nine sold Stuff to its chief executive[1]Nine Entertainmenten.wikipedia.org
M&A
Nine disposed of its New Zealand publishing subsidiary Stuff, returning the business to local ownership.
2018
Nine and Fairfax agreed to merge[1]Nine Entertainmenten.wikipedia.org
M&A
The proposed transaction combined Nine's television and video businesses with Fairfax's newspapers, radio, digital properties and Domain interests.
2018
Nine completed the Fairfax Media merger[1]Nine Entertainmenten.wikipedia.org
M&A
The completed merger created a broader Australian media group spanning television, publishing, radio, digital media and property listings.
2016
Nine ended its regional affiliation with WIN[1]Nine Entertainmenten.wikipedia.org
Other
Nine shifted its regional television affiliation arrangements from WIN Corporation to Southern Cross Austereo.
2015
Nine sold its Nine Live business[1]Nine Entertainmenten.wikipedia.org
M&A
The events and ticketing operations were sold to Affinity Equity Partners as part of debt reduction and portfolio management.
2014
Nine and Fairfax launched Stan[1]Nine Entertainmenten.wikipedia.org
Product launch
The companies established Stan as an Australian subscription video-streaming service.

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