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Nike/Controversies

Nike controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026Nike CEO reportedly admits company went 'too woke' as stock hits 12-year low
  2. 2020Vaporfly competition-fairness controversy
  3. 2018Backlash to the Dream Crazy campaign
  4. 1990Supply-chain labor and factory-condition criticism

  1. 2026

    Nike CEO reportedly admits company went 'too woke' as stock hits 12-year low

    Company response

    Fox News reported that Nike's CEO may have acknowledged that the company went 'too woke'. According to the report, the remarks came as Nike's stock hit a 12-year low. The report did not specify the exact wording of the CEO's statement or provide further details about the context in which it was made. Nike has not publicly confirmed or denied the report. The event was covered by Fox News and circulated via Google News.

    Company response

    • Clarification — Nike

      Nike CEO may have just admitted the company went too woke

    Source excerpt

    • Nike CEO may have just admitted the company went too woke as stock hits 12-year low Fox News
    Source

  2. 2020

    Vaporfly competition-fairness controversy

    Nike's Vaporfly racing shoes were criticized for potentially providing a substantial mechanical advantage through their foam, plate and sole design. The debate contributed to World Athletics rules addressing commercially available racing shoes, sole thickness and construction.

    Source

  3. 2018

    Backlash to the Dream Crazy campaign

    The use of Colin Kaepernick in Dream Crazy produced political and cultural controversy. Some consumers called for a boycott and circulated images of damaged Nike products, while others publicly supported the campaign and its message.

    Source

  4. 1990

    Supply-chain labor and factory-condition criticism

    Nike has faced long-running criticism concerning labor conditions, wages, workplace safety, worker rights and transparency among contracted manufacturers. The company subsequently developed supplier standards, monitoring programs and human-rights policies in response to these concerns.

    Source