Niederösterreich-Werbung GmbH

Niederösterreich-Werbung GmbH is the official tourism and marketing organisation of the Province of Lower Austria (Niederösterreich). Its core mandate is to market Lower Austria as an attractive excursion and holiday destination both domestically and abroad, and to act as the lead organisation within the Lower Austrian tourism network. The company positions itself as a competent, service-oriented partner for tourism businesses, destinations and stakeholders across the province. The organisation focuses on supra-regional and province-wide lead themes, working closely with the six Lower Austrian tourism destinations. Its strategic direction is guided by the Tourism Strategy 2025, which defines four central core competencies: regional culinary culture and wine, nature and movement spaces, art and cultural experience, and health expertise. A regenerative mindset has been added, going beyond sustainability to consider the long-term health of destinations and communities. Niederösterreich-Werbung operates a dedicated B2B platform that bundles knowledge, services and contacts for everyone involved in shaping tourism in Lower Austria. This platform offers current industry information, practical guidelines, further education opportunities and events, as well as information on tourism initiatives and networks. It also provides digital services to make leisure offerings bookable online, publish events and maintain tourism data centrally. The company is led by managing director Michael Duscher, who has emphasised the organisation's commitment to supporting tourism stakeholders in their daily work with knowledge, services and offerings. The team is based in Lower Austria and works closely with regional tourism associations and partners. As a state-owned entity, Niederösterreich-Werbung GmbH is funded by and accountable to the Province of Lower Austria, and it does not operate as a commercial profit-driven enterprise but as a public destination marketing organisation.

Niederösterreich-Werbung GmbH is the official tourism and marketing organisation of the Province of Lower Austria. Its primary task is to market Lower Austria as an attractive excursion and travel destination domestically and internationally. As the lead organisation in Lower Austrian tourism, it acts as a competent and service-oriented partner within the province's tourism network. The company focuses on supra-regional and province-wide lead themes in close cooperation with the six Lower Austrian tourism destinations. Its strategic framework, the Tourism Strategy 2025, is built on four central core competencies: regional culinary culture and wine, nature and movement spaces, art and cultural experience, and health expertise. These reflect the particular strengths of the province while also taking into account current trends, changing guest needs and new market opportunities. A regenerative approach has been added, going beyond sustainability. Niederösterreich-Werbung operates a B2B platform that bundles knowledge, services and contacts for all those involved in shaping tourism in Lower Austria. The platform provides current industry information, practical guidelines, further education offers and events, as well as information on tourism initiatives and networks. It also offers digital services to make leisure offerings bookable online, publish events and maintain tourism data centrally. The organisation is led by managing director Michael Duscher, who has stated that the team aims to support tourism stakeholders in their daily work with knowledge, services and offerings. The company is based in Lower Austria and works closely with regional tourism associations and partners. As a state-owned entity, it is funded by and accountable to the Province of Lower Austria.

Official tourism and marketing organisation of the Province of Lower Austria, acting as the lead organisation and service-oriented partner within the Lower Austrian tourism network.

• B2B platform for tourism in Lower Austria

  A platform bundling knowledge, services and contacts for tourism stakeholders, including industry information, guidelines, further education and events.

• Tourism Strategy 2025

  Strategic framework based on four core competencies: regional culinary culture and wine, nature and movement spaces, art and cultural experience, and health expertise, plus a regenerative approach.

• Digital services for tourism businesses

  Services to make leisure offerings bookable online, publish events and maintain tourism data centrally.

1. 1B2B-Plattform für Tourismus in Niederösterreich | Niederösterreich Werbung | b2bniederoesterreich.at
2. 2Niederösterreich Werbung | Aufgaben, Struktur & Team | b2bniederoesterreich.at
3. 3Services & Wissen für Tourismusbetriebe | Niederösterreich Werbung | b2bniederoesterreich.at
4. 4Niederösterreich-Werbung GmbHwikidata.org