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Nico's Ice Cream

Nico's Ice Cream is a Portland-founded ice cream business specializing in New Zealand-style soft serve, fruit-forward flavors, and colorful toppings.

Last updated August 31, 2026

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Overview

Nico's Ice Cream is an independent ice cream company founded by Nico Vergara in Portland, Oregon, in 2021. The business began with a food cart and pop-up appearances, including service at Prost Marketplace, before moving into permanent retail locations. Its first brick-and-mortar shop opened in Portland's Cully neighborhood in November 2021, followed by a second Portland location in the Vernon neighborhood in November 2022. The company subsequently expanded beyond Oregon, opening locations in Monterey Bay and Santa Cruz, California, in October and November 2024 respectively. The brand is centered on New Zealand-style soft serve. Its menu combines soft serve with fruit, sauces, seasonings, and textural toppings, giving the business a highly visual and customizable dessert format. Fruit choices have included blueberries, kiwi, mango, marionberries, raspberries, and strawberries. Mango has been associated with a recurring “Tropical Thursday” offering. Toppings have included chamoy, coconut flakes, graham cracker, rainbow sprinkles, and Tajín seasoning. The company has used Tillamook and Umpqua ice cream products in its offerings. Nico's retail identity emphasizes bright, playful presentation. The Vernon shop on Killingsworth Street has colorful artwork, a neon sign, and a cartoon-style logo. In addition to scooped or soft-serve retail service, the company sells half pints through wholesale and retail distribution. What began as a limited local offering expanded to approximately 100 locations across Oregon and Washington by 2023. The business has also used collaborations and event vending to broaden awareness. In 2023, Nico's partnered with the Portland Pickles on a pickle-flavored ice cream served at Walker Stadium, hid a golden ticket in a half pint with a year of free ice cream as the prize, and participated as a vendor at the Waterfront Blues Festival. In 2024, it appeared at a warehouse sale organized by Powell's Books. These activities position the company as a community-oriented dessert brand rather than only a conventional neighborhood scoop shop. Nico's has received favorable local attention, including a fourth-place ranking in the ice cream category of The Oregonian's 2024 Readers Choice Awards. The company remains privately held and associated with its co-owners, Nico Vergara and Kelton Stone. Publicly available material does not establish a separate parent company, public listing, or reported financial results.

History

Nico's Ice Cream was founded in Portland, Oregon, by Nico Vergara in 2021. Vergara initially developed the business through a food cart and pop-up events, including a period at Prost Marketplace. The early operating model allowed the brand to test its New Zealand-style soft serve concept in a mobile and event-oriented setting before committing to permanent retail. Public descriptions have reported that Vergara used money earned through stock-market investing to start the business, although no detailed financial figures are publicly established. In September 2021, Vergara confirmed plans for a permanent shop on Fremont Street in Portland's Cully neighborhood. That location opened in November 2021 and became the company's first brick-and-mortar store. The move from food cart and pop-ups to a fixed shop marked the first major transition in the company's development, giving Nico's a stable base for serving soft serve, fruit combinations, and toppings. Nico's expanded within Portland in 2022. Its second location, on Killingsworth Street in the Vernon neighborhood, opened on November 5, 2022. The shop became associated with a colorful interior and exterior presentation, including artwork, a neon sign, and the company's cartoon logo. This visual identity complemented a menu built around playful flavor combinations and customizable toppings such as chamoy, coconut flakes, graham cracker, rainbow sprinkles, and Tajín seasoning. The company also developed a packaged-product presence. Half pints were initially available through a limited number of outlets, but distribution expanded to approximately 100 locations in Oregon and Washington by 2023. This broadened Nico's reach beyond its own shops and made the brand available through a regional network while retaining its Portland identity. Community events and collaborations became another part of the brand's growth strategy. In 2023, Nico's placed a golden ticket in a half pint sold at one of its Portland shops; the prize was free ice cream for a year. The company also worked with the Portland Pickles to offer a pickle-flavored ice cream at Walker Stadium and served as a vendor at the Waterfront Blues Festival. These activities connected the brand with local sports, cultural events, and novelty-driven promotion. In 2024, Nico's moved into California, opening a Monterey Bay shop in October and a Santa Cruz shop in November. The expansion represented the company's first reported move outside Oregon and Washington. That year, it also participated in a Powell's Books warehouse sale. Local reception remained positive: Nico's ranked fourth in the ice cream category of The Oregonian's 2024 Readers Choice Awards. Nico's is co-owned by Vergara and Kelton Stone. Available reference material identifies the business as an independent company and does not identify a parent corporation, public listing, or disclosed financial results. Its development has therefore been characterized by small-format retail, event participation, regional packaged distribution, and measured geographic expansion rather than by publicly documented acquisition or corporate consolidation.

  • 2024

    California expansion

    [1]

    The company opens locations in Monterey Bay and Santa Cruz, California.

  • 2023

    Regional half-pint distribution expands

    [1]

    Nico's half pints become available at approximately 100 locations in Oregon and Washington.

  • 2022

    Second Portland location opens

    [1]

    A Vernon neighborhood location on Killingsworth Street opens on November 5.

  • 2021

    Business founded in Portland

    [1]

    Nico Vergara establishes Nico's Ice Cream and begins serving customers through a food cart and pop-up events.

  • 2021

    First permanent shop opens

    [1]

    The first brick-and-mortar location opens in Portland's Cully neighborhood in November.

Products and positioning

A playful, community-oriented independent ice cream brand built around New Zealand-style soft serve, colorful presentation, fruit combinations, bold toppings, pop-ups, local collaborations, and regional distribution.

  • Soft serve · 2021

    New Zealand-style soft serve

    Nico's core retail offering is New Zealand-style soft serve served in a format designed for customization. Customers can combine the ice cream with fruit, sauces, seasonings, and crunchy or colorful toppings. The product is central to the brand's shop experience and supports its playful, visually distinctive positioning.

  • Ice cream dessert · 2021

    Fruit-topped ice cream

    Fruit options have included blueberries, kiwi, mango, marionberries, raspberries, and strawberries. Mango has been featured through the recurring Tropical Thursday offering. The fruit menu gives the soft serve a fresh, colorful profile and allows the company to rotate combinations or highlight seasonal preferences.

  • Packaged ice cream

    Nico's half pints

    Half pints extend Nico's Ice Cream beyond its company-operated shops. The packaged products were initially distributed through a limited set of outlets and later reached approximately 100 locations in Oregon and Washington. They have also served as a platform for promotions, including the 2023 golden-ticket campaign.

  • Collaborative flavor · 2023

    Pickle-flavored ice cream

    Created with the Portland Pickles, this novelty flavor was offered at Walker Stadium in 2023. It illustrates Nico's willingness to use unusual flavor concepts and local partnerships to create event-specific products.

Marketing campaigns

  • 2024Powell's Books warehouse sale vending

    Portland, Oregon

    Nico's served as a vendor at a warehouse sale organized by Powell's Books.

    Outcome. The appearance reinforced the company's event-based and community-oriented marketing presence; no further results are publicly reported.

  • 2023Golden Ticket

    Portland, Oregon

    Nico's hid a golden ticket in a half pint sold at one of its Portland shops.

    Outcome. The ticket offered the winner free ice cream for one year; no further campaign performance details are publicly specified.

  • 2023Portland Pickles pickle-ice-cream collaboration

    Portland, Oregon

    Nico's partnered with the Portland Pickles to create a pickle-flavored ice cream for service at Walker Stadium.

    Outcome. The collaboration provided a venue-specific novelty product and local sports association; detailed commercial results are not reported.

  • 2023Waterfront Blues Festival vending

    Portland, Oregon

    Nico's participated as a vendor at the Waterfront Blues Festival.

    Outcome. The event extended the brand's presence into a major local cultural setting; no attendance or sales outcome is documented.

Brand decisions

  • 2024

    Expand into CaliforniaStrategy

    Background

    After establishing shops and regional distribution in the Pacific Northwest, Nico's pursued an out-of-state retail presence.

    Action taken

    The company opened shops in Monterey Bay in October and Santa Cruz in November 2024.

    Aftermath

    The openings marked Nico's first reported retail expansion beyond Oregon and Washington.

  • 2023

    Expand packaged-product distributionStrategy

    Background

    Nico's initially sold half pints through a limited number of locations.

    Action taken

    The company expanded availability to approximately 100 locations in Oregon and Washington.

    Aftermath

    The move broadened access to the brand beyond its own shops and supported promotional activity such as the golden-ticket campaign.

  • 2022

    Add a second Portland locationStrategy

    Background

    Following the opening of the Cully shop, Nico's continued building a local store network.

    Action taken

    The company opened a Vernon neighborhood location on Killingsworth Street on November 5, 2022.

    Aftermath

    The Vernon shop became a prominent expression of the brand's colorful retail identity.

  • 2021

    Move from mobile service to a permanent shopStrategy

    Background

    After launching through a food cart and pop-ups, Nico's needed a stable retail base for its Portland operation.

    Action taken

    The company opened its first brick-and-mortar shop in the Cully neighborhood in November 2021.

    Aftermath

    The permanent location was followed by a second Portland shop in 2022 and later expansion outside Oregon.

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