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Niconico Rentacar

Retailer / private label

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Japanese car rental brand offering budget rentals from ¥2,525 for 12 hours through a nationwide franchise network.

Last updated September 16, 2026

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Overview

Niconico Rentacar is a Japanese car rental brand operated by Rentas Co., Ltd. It offers budget car rentals starting from ¥2,525 for 12 hours, using existing infrastructure such as gas stations and maintenance shops to reduce costs. The brand operates a nationwide franchise network with around 1,500 stores across all 47 prefectures, many located near stations and airports, and some open 24 hours. Vehicles are typically less than four years old and undergo 24-point inspections and cleaning before each rental.

History

Niconico Rentacar is operated by Rentas Co., Ltd., which was established in December 2008. The brand has grown into a nationwide car rental franchise network with around 1,500 stores across all 47 prefectures in Japan. It positions itself as a budget rental service, offering 12-hour rentals from ¥2,525 by leveraging existing infrastructure such as gas stations and maintenance shops. The company continues to expand, with new store openings announced for 2026.

Products and positioning

Budget car rental brand emphasizing low cost, convenience, and quality through efficient use of existing infrastructure.

  • Car rental

    Short-term car rental service starting from ¥2,525 for 12 hours.

  • Long-term rental

    Long-term car rental option.

  • Delivery rental car

    Car delivery service to specified locations.

Sources5 sources

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