Nick's Ice Cream
Swedish brand offering better-for-you ice cream, protein bars, and candy bars with no added sugar.
Last updated September 1, 2026
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Overview
Nick's Ice Cream is a brand from Sweden that offers a range of products including ice cream, protein bars, and candy bars, marketed as 'better for you' with no added sugar. The brand was founded by Niclas, who started experimenting in 2013 after facing a pre-diabetic diagnosis. Today, Nick's products are available in 15 markets globally.
History
Nick's story kicks off with our founder, Niclas - aka the man who refused to give up his sweets! Back in 2013, Niclas was facing a pre-diabetic diagnosis, but the guy had a serious weakness for chocolate and ice cream. And let’s just say, giving them up wasn’t an option. Being a mechanical engineer by trade (and a stubborn one at that), he teamed up with a food enthusiast and started experimenting. We’re talking thousands of tries! Then, boom! The first Nick’s products were born - delicious treats that didn’t make you choose between flavor and health. The rest, as they say, is history. Fast forward to today, and Nick’s has expanded into candy, protein bars, ice cream, and sweeteners in 15 markets globally.
Products and positioning
Product categories. Ice cream · Protein bars · Candy bars
Sources2 sources
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