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Nice Group

Chinese daily-chemical manufacturer based in Lishui, Zhejiang, associated with household laundry and cleaning brands including Diao.

Last updated October 12, 2026

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Overview

Nice Group is a Chinese daily-chemical manufacturer headquartered in Lishui, Zhejiang. The group operates in household cleaning and laundry products, with the Diao name associated with its consumer-facing brand portfolio. Its known product scope includes detergents and other cleaning products used in domestic laundry and household-care routines. Publicly available reference material identifies the company primarily by its manufacturing role and Zhejiang base, but does not provide sufficiently reliable information for a complete account of its founding, ownership structure, leadership, financial performance, international footprint, or corporate milestones. The group is therefore best described as an active Chinese consumer-staples business focused on everyday cleaning and laundry needs rather than as a broadly documented global brand. The available material does not establish a separate publicly traded listing, parent corporation, or verified international operating network. Additional company filings, official corporate-history pages, or authoritative business databases would be required to document its chronology, subsidiaries, product launches, market share, and current management in detail.

History

Nice Group is identified in the available reference material as a detergent manufacturer based in Lishui, Zhejiang, China. Its business belongs to the daily-chemical and household-care sector, supplying products used for laundry and general cleaning. The group is also associated with Diao, a consumer-facing name used for laundry and cleaning products. Beyond this basic description, the supplied sources do not establish a reliable founding date, founder, ownership history, corporate reorganization, listing history, or detailed chronology of expansion. They likewise do not provide verified information on manufacturing sites, research facilities, distribution partnerships, overseas subsidiaries, or revenue development. Accordingly, the documented history remains limited: Nice Group is a China-based household-cleaning manufacturer whose public identity is tied to detergents and related daily-chemical goods. A fuller historical account would require authoritative company materials or independent sources covering its establishment, brand development, product launches, management changes, and present corporate structure.

Products and positioning

A Chinese consumer-staples and daily-chemical manufacturer serving household laundry and cleaning needs, with Diao identified as an associated consumer brand.

  • Laundry care

    Laundry detergents

    Laundry detergents are a core product area attributed to Nice Group in the available reference material. The category covers household products intended to remove soils and stains from clothing and other washable textiles. No reliable source was supplied specifying particular formulas, formats, sub-brands, launch dates, or current product variants.

  • Home care

    Household cleaning products

    Nice Group is described broadly as a daily-chemical manufacturer with household cleaning products in its scope. These goods serve routine domestic cleaning applications, but the available material does not identify a complete product catalog or distinguish individual formulations, packaging formats, or distribution channels.

  • Laundry and household care

    Diao-branded cleaning products

    Diao is the principal consumer-facing brand association mentioned for Nice Group. It is linked with laundry and cleaning products sold for household use. The supplied references do not support a detailed account of the line's product architecture, launch history, geographic availability, or current assortment.

Controversies

Sources6 sources

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