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Niaga Swadaya

Indonesian book and Al-Quran distributor with a long history starting with Majalah Trubus.

Last updated September 2, 2026

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Overview

PT. Niaga Swadaya is a distributor of over 20,000 book titles with distribution channels spread across most of Indonesia. Its history began with the establishment of Majalah Trubus. Initially, it was a synergy of 4 marketing divisions for internal book products (Trubus, Penebar Swadaya, Puspa, Swara, Toko Trubus). Over time, it grew to market 20 internal publishers and 40 external publishers. It distributes books in various categories including agriculture, life skills, health, language, children's, educational support, religion, and more. It also distributes Al-Quran from various publishers and collaborates with modern and traditional bookstores.

History

PT. Niaga Swadaya's long history began with the establishment of Majalah Trubus. Initially, it was a synergy of 4 marketing divisions for internal book products (Trubus, Penebar Swadaya, Puspa, Swara, Toko Trubus). Over time, it grew to become a marketer of 20 internal publishers and 40 external publishers.

Products and positioning

Product categories. Books · Al-Quran

Sources2 sources

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