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NGO SAECA

Retailer / private label

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Paraguayan wholesale distributor of home appliances, electronics and commercial equipment, founded in 1945 and operating under the NGO SAECA brand.

Last updated September 29, 2026

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Overview

NGO SAECA is a Paraguayan wholesale distributor and retailer of household appliances, consumer electronics, and commercial equipment. The company traces its origins to June 1945, when Nicolás González Oddone obtained his merchant's license and began a trading business focused on textiles, canned foods, beverages, and assorted small goods such as buttons, pins, razor blades, toothpaste, and soap. After roughly nineteen years in that line, the business expanded into additional product categories in 1958, gradually shifting toward the appliance and electronics distribution model it is known for today. Today NGO SAECA operates as a distributor of both international and exclusive brands, supplying retailers and commercial customers across Paraguay. Its catalog spans major and small home appliances, cooking equipment, refrigeration, laundry, TV/audio/video, personal care, fitness, air conditioning, and commercial kitchen and gastronomy equipment. Featured brands and products on its site include Whirlpool, Arno, Moulinex, Remington, Philips, JVC, and its own Tokyo line of appliances and audio products, among others. The company is headquartered in Asunción and runs a network of distribution centers. Its corporate building and central offices are in Asunción, with a large warehouse complex; a second distribution center in San Lorenzo serves a broader customer base; and a third center in Ciudad del Este, inaugurated in 2017, was established to provide faster service to the Alto Paraná department and surrounding areas. NGO SAECA positions itself around a philosophy it calls the "Pacto de Confianza" (Pact of Trust), emphasizing quality, efficiency, service, and innovation for its distributors, suppliers, and collaborators. As a private, family-origin Paraguayan company, NGO SAECA remains active in the wholesale and distribution sector, combining representation of global appliance brands with its own branded product lines and a multi-site logistics footprint.

History

NGO SAECA's history begins in June 1945, when Nicolás González Oddone obtained his merchant's license (matrícula de Comerciante) in Paraguay. In this early stage the business focused on representing and trading textiles, canned food products, beverages, and assorted articles such as buttons, pins, razor blades, toothpaste, and soap. The company remained dedicated to this line of business for about nineteen years. In 1958 the firm incorporated additional product lines, marking a transition toward the broader distribution business that would define its later identity. Over the following decades the company evolved into a wholesale distributor of household appliances, consumer electronics, and commercial equipment, representing both international brands and exclusive lines. By the 2010s NGO SAECA had established a multi-site distribution network. Its corporate building and central offices are located in Asunción, where it operates a large warehouse complex. A second distribution center in San Lorenzo, with a substantial footprint, was positioned to reach more customers. In 2017 the company inaugurated a third distribution center in Ciudad del Este, intended to provide faster service to the Alto Paraná department and surrounding areas. The company continues to operate under the NGO SAECA brand, distributing appliances and electronics from brands such as Whirlpool, Arno, Moulinex, Remington, Philips, and JVC, alongside its own Tokyo line of appliances and audio products. Its stated mission is to offer excellent products and services to improve quality of life, building loyalty through a 'Pact of Trust' with distributors, suppliers, and collaborators, and its vision is to lead in quality, efficiency, service, and innovation.

  • 2017

    A distribution center in Ciudad del Este is inaugurated to serve the Alto Paraná department and surrounding areas.

  • 1958

    The company incorporates additional product lines, expanding beyond its original trading categories.

  • 1945

    Nicolás González Oddone obtains his merchant's license in June, founding the business that would become NGO SAECA.

Products and positioning

Wholesale distributor of exclusive and international appliance and electronics brands, serving retailers and commercial customers across Paraguay under a 'Pact of Trust' service philosophy.

  • Whirlpool WFD5NCR 5H Inox double oven

  • Arno X Force Flex 9 vacuum cleaner

  • Arno Power Mix Essential LQ18/LQ19 blenders

  • Moulinex Blend Up personal blender

  • Remington Balder Pro XR7001 head shaver

  • Remington AS15A brush dryer

  • Tokyo Crystal water dispensers (tabletop and floor-standing)

  • Tokyo Elisa Black built-in electric oven

  • Tokyo Maxforce planetary mixers

  • Tokyo Frigge Exact 2-in-1 air fryer

  • Moulinex PowerMix LM28 blender

  • JVC XS-KY4113B speaker

  • Philips SHB2505BK/10 in-ear headphones

  • Tokyo Explorer portable speaker

  • Tokyo Party14 Slim speaker

  • Tokyo Storm portable speaker

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