Nextorage

Nextorage (Nextorage株式会社 / ネクストレージ株式会社) is a Japanese memory and storage company headquartered in Kawasaki, Kanagawa. It was established in 2019 by engineers and staff who had inherited roughly 30 years of memory-storage expertise from Sony's memory-storage business, and it describes its mission as providing a platform that keeps people's precious memories safe for the long term. The company's business centers on the development, design, manufacturing and sale of storage media devices and related products. Nextorage's product lines span consumer and professional storage. Its core categories are memory cards — including SDXC UHS-II cards such as the V90-compliant NX-F2AE series — and SSDs engineered for high-speed, high-reliability storage, alongside video-related equipment and industrial storage aimed at applications requiring high reliability. The brand positions itself around maximum performance and quality, explicitly pursuing "world's first" and "world's No.1" achievements under its "MAKE THE NEXT" philosophy. Beyond storage media, Nextorage has expanded into adjacent areas. It launched a sub-brand called "N/U (New)" focused on practical, easy-to-use gadgets for everyday digital life, opened its own e-commerce site selling certified refurbished products at roughly 30% off equivalent new items, and introduced accessories such as the Thunderbolt 5 cable NX-CBT12 series. The company also appears at events including Tokyo Game Show and CREATORS EDGE, showing products such as ATOMOS video equipment. Nextorage is led by representative director and president Katsuyuki Honda (本多 克行). Its stated capital is 600 million yen including capital reserve. Wikidata characterizes it as an electronics company in Japan that is a subsidiary of a Taiwanese electronics company, indicating foreign ownership, though the official company profile emphasizes its lineage from Sony's memory-storage business.

Nextorage was established in 2019 as a Japanese company centered on the memory, storage and solutions business. According to its official company profile, it was created by engineers and staff who inherited approximately 30 years of memory-storage business experience from Sony, giving the brand a direct technical lineage to one of the major players in consumer and professional storage media. The company frames its purpose as providing a platform that lets people preserve their important memories safely over the long term. From its base in Kawasaki, Kanagawa, Nextorage built a portfolio around storage media devices — developing, designing, manufacturing and selling memory cards, SSDs and related products. Its product strategy emphasizes maximum performance and quality, with the company stating that it continually pursues 'world's first' and 'world's No.1' achievements under the philosophy 'MAKE THE NEXT'. This positioning places it among specialist storage brands serving photographers, videographers, creators and industrial customers. In the mid-2020s the company broadened its scope beyond core storage media. It introduced the Thunderbolt 5 cable NX-CBT12 series and the V90-compliant SDXC UHS-II memory card NX-F2AE series, extended into video-related equipment and industrial storage, and began appearing at major events such as Tokyo Game Show and CREATORS EDGE, where it showcased products including ATOMOS video equipment. It also launched a sub-brand, 'N/U (New)', aimed at practical, easy-to-use gadgets for everyday digital life, and opened its own e-commerce site selling certified refurbished products at roughly 30% off equivalent new items. Ownership-wise, Wikidata describes Nextorage as an electronics company in Japan that is a subsidiary of a Taiwanese electronics company, indicating that the brand operates within a larger foreign-owned corporate group even as its official profile highlights its Sony-derived engineering heritage. The company is led by representative director and president Katsuyuki Honda, and reports capital of 600 million yen including capital reserve.

• 2019

  Nextorage is established as a memory, storage and solutions company, founded by engineers and staff who inherited about 30 years of Sony's memory-storage business.

• Announces release of the V90-compliant SDXC UHS-II memory card NX-F2AE series.

• Announces release of the Thunderbolt 5 cable NX-CBT12 series.

• Opens its own e-commerce site selling certified refurbished products at about 30% off equivalent new items.

• Launches the sub-brand 'N/U (New)' for practical everyday digital gadgets.

• Announces participation in Tokyo Game Show 2026.

• Announces participation in CREATORS EDGE 2026, showing ATOMOS 'SHINOBI 7 II' for the first time in Japan.

High-performance, high-reliability memory and storage for creators, professionals and industrial users, pursuing 'world's first' and 'world's No.1' under the MAKE THE NEXT philosophy.

• NX-F2AE series SDXC UHS-II memory cards

• NX-CBT12 series Thunderbolt 5 cables

• SSDs

• Industrial storage

• Video-related equipment

• N/U sub-brand gadgets

1. 1Nextorage（ネクストレージ）｜メモリーカード・SSD - Nextoragenextorage.net
2. 2Nextorage株式会社（ネクストレージ株式会社） | 会社概要 - Nextoragenextorage.net
3. 3Nextorage - Wikidatawikidata.org