Nexoya
Swiss AI-powered marketing attribution and budget optimization software company.
Last updated September 10, 2026
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Overview
Nexoya is a Swiss AI-powered marketing attribution and budget optimization software company. Its platform reallocates cross-channel budgets and bids weekly based on attribution, and it is described as AI-driven and human controlled, integrating first-party data. The company was co-founded by Manuel Dietrich and Marco Hochstrasser.
History
Nexoya was co-founded by Manuel Dietrich and Marco Hochstrasser. In its own account, the founders had both started working in IT over 20 years earlier, mainly in large IT system integrations, and were motivated to start Nexoya to bring the power of AI to everyone and to focus on marketing.
Products and positioning
AI-driven, human controlled cross-channel attribution and optimization.
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