Skip to content

News18 Assam/North-East

A regional 24-hour satellite news channel serving Assam and India's northeastern states.

Last updated August 31, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

News18 Assam/North-East is a regional television news channel based in Guwahati, Assam, and operated within the Network18 Group's News18 portfolio. The channel was launched on 24 June 2016 and is focused on news and public-affairs coverage from Assam and the wider northeastern region of India. Its programming also includes national and international news, sports, cultural features, devotional content, entertainment coverage, and local-interest reports. The channel broadcasts primarily in Assamese, with some programming and material in English. Its regional remit distinguishes it from national News18 services. Coverage is organized around the concerns of Assam and neighboring northeastern states, including local political and civic developments, district-level reporting, regional culture, public issues, and events affecting communities across the area. The channel's Guwahati base places it within Assam's principal media and administrative center, while its name and programming indicate an intended audience extending beyond Assam to the broader Northeast. The service combines continuously updated news with scheduled programs such as Dintur Xirunam, Xandhiyar Xirso Xambad, Ekhontek, Tirthayatra, Dintur Bixoi, Rising Sports Shining Northeast, Xipa, Cinema 18, Gaon Sohor Zilar Khobor, Bixes 30 Minute, and Druto Xongbaad. These titles represent a mix of headline bulletins, explainers, local reporting, religious programming, sports, cinema, and general-interest content. The channel is also associated with online access through the News18 Assam website, which extends its regional news presence beyond satellite television. Publicly available reference material identifies Network18 Group as the owner. Detailed information about current executives, audience metrics, financial performance, and subsequent corporate changes is not established in the supplied sources.

History

News18 Assam/North-East was launched on 24 June 2016 as a 24-hour satellite television channel serving Assam and the other states of northeastern India. The service is based in Guwahati, a major center for media production and distribution in the region, and forms part of the News18 network operated by Network18 Group. The channel's creation expanded the News18 brand's regional-language television presence into Assam and the Northeast. Its editorial focus is regional: programming addresses news and developments in Assam and neighboring northeastern states, while also carrying national and international stories relevant to its audience. Assamese is the principal language identified for the service, with English also used in some content. Its broadcast schedule is not limited to rolling headlines. Listed programs include daily news and headline formats, local reporting, issue-based shows, sports coverage, devotional programming, and entertainment features. Dintur Xirunam, Xandhiyar Xirso Xambad, Bixes 30 Minute, and Druto Xongbaad are among the named news-oriented programs. Gaon Sohor Zilar Khobor reflects the channel's emphasis on urban and rural local reporting, while Rising Sports Shining Northeast, Tirthayatra, Cinema 18, and other listed shows broaden the service beyond conventional news bulletins. The brand also has an online presence through its Assam-focused News18 website, providing a digital outlet for regional reporting and access to the channel's broader news operation. The available reference material confirms the launch date, Guwahati base, programming scope, language mix, regional focus, and Network18 ownership. It does not provide sufficient information to document later rebrands, leadership appointments, audience figures, financial results, major campaigns, controversies, or changes in ownership.

  • 2016

    Channel launch

    [1]

    News18 Assam/North-East began broadcasting on 24 June as a 24-hour satellite channel focused on Assam and the northeastern states of India.

Products and positioning

A regional News18 television service centered on Assam and the northeastern states, combining Assamese news coverage with broader national and international reporting and general-interest programming.

  • News program

    Dintur Xirunam

    A listed News18 Assam/North-East broadcast program. The supplied reference identifies it as part of the channel's schedule but does not provide further details about its format or presenters.

  • News program

    Xandhiyar Xirso Xambad

    A listed channel program; the available reference does not specify its detailed format, presenters, or broadcast schedule.

  • Television program

    Ekhontek

    A program listed in the channel's broadcast lineup. No additional program description is established by the supplied sources.

  • Devotional program

    Tirthayatra

    A listed program associated with devotional or religious content. The reference material does not provide detailed production or scheduling information.

  • General-interest program

    Dintur Bixoi

    A listed News18 Assam/North-East program. Its specific format and editorial scope are not described in the available reference.

  • Sports program

    Rising Sports Shining Northeast

    A sports-oriented program listed among the channel's broadcasts, with an apparent emphasis on sporting activity in the Northeast. Further details are unavailable in the supplied material.

  • Television program

    Xipa

    A program included in the channel's published broadcast list. The available source does not identify its detailed content or format.

  • Entertainment program

    Cinema 18

    An entertainment program listed for the channel, associated by name with cinema coverage or film-related content. The supplied source gives no further description.

  • Local news program

    Gaon Sohor Zilar Khobor

    A listed program focused on news from towns, villages, and districts. It reflects the channel's regional and local-reporting orientation, although detailed format information is not provided.

  • News program

    Bixes 30 Minute

    A listed 30-minute news or current-affairs program. The reference does not specify its presenter, transmission time, or editorial format.

  • News bulletin

    Druto Xongbaad

    A listed news-format program in the channel's Assamese-oriented schedule. No additional details are available in the supplied reference.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/news18-assamnorth-east · Editorial policy · How profiles are compiled