Newj

Newj, formally New Emerging World of Journalism Limited, is an Indian digital media company built around short-form, social-first news video. It was founded in 2018 by Shalabh Upadhyay and is headquartered in Mumbai. The brand's core proposition is news and current-affairs storytelling designed for mobile feeds — short vertical videos, explainers and human-interest reports distributed primarily through platforms such as YouTube, Instagram, Facebook and X (Twitter), rather than through a traditional newspaper or broadcast channel. Newj positions itself as a youth-oriented news brand, aiming to make current affairs accessible to audiences who consume information through social media. Its output spans politics, business, technology, sports, entertainment and social issues, usually packaged in a fast, visually driven format. Over time the company has expanded from a pure social-video publisher into a broader digital news operation, including a website and app, and has worked with advertising and branded-content partners. The company is privately held. It has attracted investment from media and technology investors and has been associated with Indian media entrepreneur and investor Ronnie Screwvala, whose backing has supported its growth. Newj has also been noted for its focus on regional-language and youth audiences, an area of rapid expansion in the Indian digital news market. As a brand, Newj sits at the intersection of journalism, social media and the creator economy: it competes with other digital-first Indian news outlets and with individual creators, while relying on platform algorithms for distribution. Its identity is tied to the idea of "news for the next generation" — concise, mobile-native and conversational.

Newj was founded in 2018 as New Emerging World of Journalism Limited, with the aim of building a news brand for audiences who get their information through social media rather than print or television. The company is headquartered in Mumbai, India, and was founded by Shalabh Upadhyay. From its early days, Newj focused on short-form video journalism: vertical, mobile-native clips and explainers distributed through platforms such as YouTube, Instagram, Facebook and X. This approach allowed the brand to reach younger viewers who were moving away from traditional news formats. Its content covered politics, business, technology, sports, entertainment and social issues, often with a conversational and visually engaging style. As the Indian digital news market grew, Newj expanded its operations beyond social platforms, developing a website and mobile app and building out advertising and branded-content capabilities. The company attracted investment from media and technology backers, and has been associated with Indian media entrepreneur and investor Ronnie Screwvala, whose involvement supported its growth and visibility. Newj has been part of a broader wave of Indian digital-first news organisations that compete for attention on social platforms while trying to build sustainable business models through advertising, branded content and audience reach. Its brand identity remains centred on youth-oriented, mobile-first news storytelling.

• 2018

  Newj founded as New Emerging World of Journalism Limited.

Youth-focused, social-first digital news brand delivering short-form video journalism for mobile audiences in India.

• Newj YouTube channel

  Short-form news and explainer videos.

• Newj app

  Mobile app for news content.

• thenewj.com

  Digital news website.

1. 1Newj — Wikidatawikidata.org
2. 2Newj official websitethenewj.com
3. 3World Music Day: NEWJ launches new campaign "Rhythm and Raga"; Celebrates Indian music's regional flavorsaninews.in