New Uniques Inc.

New Uniques Inc. (株式会社ニューユニークス) is a Japanese company based in Hiroo, Shibuya-ku, Tokyo, engaged in renovation, real estate, architectural design, and creative services. It was established in December 2014 with capital of 30 million yen, taking over the operation of the renovation brand "nu (Enu-Yu) Renovation" that had been launched in 2007 within a predecessor company, Suggest Inc. The company is led by representative director Eiji Usuda, who is also a director of the Renovation Council (リノベーション協議会). The company's business spans real estate brokerage, purchase and resale, contracting renovation, architectural design and supervision, real estate consulting, management and branding consulting, and advertising consulting, design, and production. It holds a Tokyo Governor's real estate transaction license (3) No. 97457, a first-class architect office registration No. 60052, and a construction business permit (General-02) No. 143268. Its staff includes first- and second-class architects, real estate transaction specialists, financial planners, interior coordinators, and renovation coordinators. New Uniques operates several brands: the core renovation brand "nu Renovation," the purchase-and-resale business "R-SELECT," the high-end renovation brand "SELECTION," the interior styling service "decoる," the VC business "Chuko de Rino," and the commercial store design brand "Matsumoto Shouten." The company's philosophy emphasizes creating unique value and providing emotional richness through unique ideas and actions, as expressed in its credo and corporate attitude statements. Its services are grouped into Renovation, Matsumoto Shouten, and Creative businesses. The company has been featured in magazines such as &Premium and 北欧テイストの部屋づくり, and on the TBS television program 上田晋也のサンデーQ. It actively recruits new graduates and mid-career professionals who share its "unique" creative spirit.

The origins of New Uniques Inc. trace back to November 2007, when the renovation brand "nu (Enu-Yu) Renovation" was launched within Suggest Inc. (株式会社サジェスト). In April 2008, the purchase-and-resale business began, followed by the contracting renovation business in April 2009. In February 2013, the interior styling service "decoる" was started. In December 2014, New Uniques Inc. was established with capital of 30 million yen to take over the operation of "nu Renovation." The company continued to expand its services: in June 2016, it launched the VC business "Chuko de Rino" (中古でリノベ); in March 2017, the purchase-and-resale business "R-SELECT" began; in June 2017, the high-end renovation brand "SELECTION" was introduced; and in April 2022, the commercial store design brand "Matsumoto Shouten" (松本商店) was launched. The company is led by representative director Eiji Usuda, who is also a director of the Renovation Council. It holds necessary licenses and registrations for real estate transactions, architectural design, and construction. As of April 2026, the company employs a range of qualified professionals including first-class architects, real estate transaction specialists, and renovation coordinators. Its headquarters is located in Hiroo, Shibuya-ku, Tokyo.

• Renovation brand "nu Renovation" launched within Suggest Inc.

• Purchase and resale business started

• Contracting renovation business started

• Interior styling service "decoる" started

• New Uniques Inc. established with capital of 30 million yen

• VC business "Chuko de Rino" started

• Purchase and resale business "R-SELECT" started

• High-end renovation brand "SELECTION" started

• Commercial store design brand "Matsumoto Shouten" started

A renovation and creative company offering unique value and emotional richness through design, real estate, and branding services.

• nu Renovation

  Core renovation brand offering contracting renovation services.

• R-SELECT

  Purchase and resale business brand.

• SELECTION

  High-end renovation brand for affluent customers.

• decoる

  Interior styling service.

• Matsumoto Shouten

  Commercial store design brand.

• Chuko de Rino

  VC business related to renovation.

1. 1NEWUNIQUES | リノベーション・クリエイティブ事業newuniques.com
2. 2Company | NEWUNIQUESnewuniques.com
3. 3New Uniques Inc. - Wikidatawikidata.org