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New Square, West Bromwich

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New Square, West Bromwich is a 473,000 sq ft shopping and leisure venue in the West Midlands, England, opened in July 2013.

Last updated September 27, 2026

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Overview

New Square, West Bromwich is a shopping and leisure venue in West Bromwich, in the West Midlands of England. It opened in July 2013 and comprises approximately 473,000 square feet (43,900 m2) of retail and leisure space. The scheme was developed as a major regeneration project for the town centre, replacing earlier retail provision and aiming to bring national multiple retailers and leisure operators back into West Bromwich. The centre is anchored by a Tesco Extra supermarket and an Odeon cinema, alongside a mix of fashion, footwear, health and beauty, jewellery, mobile communications, value retail and food and beverage operators. As of December 2016, New Square had over 40 shops and restaurants open, including Tesco Extra, Card Factory, Charlie Browns, Claire's, Clarks, Deichmann, Funky Monkeys, H&M, JD Sports, Next, O2, Odeon Cinemas, Pandora, Peacocks, Post Office, OneBelow, Primark, River Island, Schuh, Select, Shoe Zone, Shopmobility, Specsavers, Sports Direct, Tessuti, The Entertainer, The West Brom, Timpson (inside Tesco), Thomson, Vodafone, Warren James and Yours. The venue functions as a town-centre shopping destination rather than a single retail brand, and its tenant mix is typical of a UK regional shopping centre: high-street fashion chains, value retailers, specialist multiples and leisure operators. It is a commercial property asset in the West Midlands, and its performance is tied to footfall in West Bromwich town centre and the wider Black Country retail market. Because New Square is a physical shopping venue, its brand identity is closely associated with the place and the tenant line-up rather than with a single corporate owner. Public information about its ownership and management is limited in the available sources, and no official website URL is confirmed in the evidence provided.

History

New Square, West Bromwich opened in July 2013 as a new shopping and leisure venue in West Bromwich, West Midlands, England. The scheme provided approximately 473,000 square feet (43,900 m2) of retail and leisure space, forming a significant town-centre regeneration project for the area. The development was designed to modernise the town's retail offer and attract national multiple retailers and leisure operators. Its anchor tenants include a Tesco Extra supermarket and an Odeon cinema, which help drive footfall to the wider scheme. By December 2016, New Square had over 40 shops and restaurants open. The tenant mix included fashion and footwear brands such as H&M, Next, Primark, River Island, Clarks, Deichmann, Schuh, Shoe Zone, JD Sports, Sports Direct, Tessuti, Select, Peacocks and Yours; health and beauty and specialist retailers including Boots (not listed in the source), Specsavers, Claire's, Pandora and Warren James; communications and services such as O2, Vodafone, Post Office, Thomson, Timpson and Shopmobility; value and variety retail including Card Factory, OneBelow and The Entertainer; food and beverage operators such as Charlie Browns and Funky Monkeys; and financial services represented by The West Brom. The centre operates as a commercial property asset whose performance depends on town-centre footfall and the strength of its tenant line-up. The available evidence does not identify the owner, developer or managing agent of New Square, nor does it confirm an official website URL. The venue remains an active shopping destination in West Bromwich.

  • 2016

    As of December 2016, New Square had over 40 shops and restaurants open.

  • 2013

    New Square, West Bromwich opened in July 2013.

Products and positioning

Town-centre shopping and leisure destination in West Bromwich, West Midlands.

  • Shopping centre

    Approximately 473,000 sq ft of retail and leisure space.

Sources2 sources

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