New Southern Records
Malaysian record label founded in 1974, operating as an imprint of New Southern Records Sdn Bhd.
Last updated September 27, 2026
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Overview
New Southern Records (Chinese: 南方唱片机构) is a Malaysian record label founded in 1974 by Yan Hua Yi (颜华益), who served as its managing director. The label operates as an imprint of New Southern Records Sdn Bhd, a private company based in Malaysia. It is one of the older independent record companies in the Malaysian music industry, with a catalogue focused on Chinese-language popular music and local artists. The label's official website is nsrmusic.com. While detailed public information about its roster and commercial performance is limited, its long presence since the 1970s makes it a notable entity in the Malaysian Chinese music scene.
History
New Southern Records was established in 1974 in Malaysia by Yan Hua Yi (颜华益), who also served as its managing director. The label was incorporated as New Southern Records Sdn Bhd (南方唱片机构有限公司). It emerged during a period of growth in the Malaysian Chinese-language music industry, catering to local audiences with recordings by Malaysian and regional Chinese artists. Over the decades, the label built a catalogue that contributed to the development of the local music scene. It remains active as a private company and maintains an online presence at nsrmusic.com. Specific details about its releases, artist roster, and commercial milestones are not widely documented in public sources.
- 1974
New Southern Records is founded in Malaysia by Yan Hua Yi.
Products and positioning
Product categories. Music recordings · Albums · Singles
Sources2 sources
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