New Holland Brewing
A West Michigan craft brewery and distillery known for its beer, spirits, and contract beverage manufacturing services.
Last updated September 26, 2026
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Overview
New Holland Brewing is a craft brewery and distillery based in Holland, Michigan, in the United States. It operates pubs in Holland and Grand Rapids, Michigan, and produces a range of beer and spirits. The company positions its beer and spirits as products made for memorable moments shared with important people, according to its official website. Beyond its own branded beer and spirits, New Holland Brewing offers contract beverage manufacturing and co-packing services through New Holland Beverage Partners. This service supports alcoholic and non-alcoholic beverages, including beer, spirit-based and malt-based ready-to-drink cocktails, seltzers and sodas, non-alcoholic beverages, high-proof spirits, and non-carbonated beverages. The company also states it is open to THC beverage discussions, subject to regulatory review. Its West Michigan facility provides canning, bottling, and beverage formulation capabilities. New Holland Brewing is a private company and operates primarily in the United States.
History
New Holland Brewing is a craft brewery and distillery headquartered in Holland, Michigan. The company operates pubs in Holland and Grand Rapids, Michigan, where it serves its beer and spirits. Its official website describes its beer and spirits as made for the best moments in life, when people spend time with those who are most important to them. In addition to its own branded products, New Holland Brewing operates New Holland Beverage Partners, a contract beverage manufacturing and co-packing service. This service is offered at its West Michigan facility and supports a wide range of beverage categories, including beer, spirit-based and malt-based ready-to-drink cocktails, seltzers and sodas, non-alcoholic beverages, high-proof spirits, and non-carbonated beverages. The company also states it is open to THC beverage discussions, subject to regulatory review. The contract manufacturing service emphasizes operationally sound, forecast-driven production and long-term partnerships. Packaging capabilities include 12 oz and 16 oz cans in various pack sizes, 12 oz and 22 oz glass bottles, and high-proof and non-carbonated bottling in sizes such as 1L, 750 mL, 575 mL, and 350 mL. Minimum runs for canned and bottled beverages are 50 barrels, with production requirements including a 12-month rolling forecast and production locked 60 days in advance. New Holland Brewing is a private company operating primarily in the United States.
Products and positioning
Craft brewery and distillery offering beer, spirits, and contract manufacturing services, with a focus on memorable moments and long-term partnerships.
Beer
Craft beer produced by New Holland Brewing.
Spirits
Spirits produced by New Holland Brewing.
Ready-to-drink cocktails
Spirit-based and malt-based ready-to-drink cocktails available through contract manufacturing.
Seltzers and sodas
Seltzers and sodas available through contract manufacturing.
Non-alcoholic beverages
Non-alcoholic beverages available through contract manufacturing.
High-proof spirits
High-proof spirits available through contract manufacturing.
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