SouthCoast Marketplace
A power center in Fall River, Massachusetts, developed on the site of the former New Harbour Mall.
Last updated August 26, 2026
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Overview
SouthCoast Marketplace is a power center in Fall River, Massachusetts, United States, located at the intersection of Route 24 and Route 81. The current open-air retail complex replaced New Harbour Mall, an enclosed shopping mall that occupied the site from 1971 until 2016. The redevelopment transformed a declining traditional mall property into a vehicle-oriented shopping destination centered on large-format retail, supermarkets, restaurants, services, and entertainment. The original property opened in 1971 as Harbour Mall, with Bradlees and Grant City serving as its initial discount-department-store anchors. After the W. T. Grant Company discontinued the Grant City chain in 1976, that anchor space was converted to Kmart. The property later became known as New Harbour Mall. Its tenant mix and physical layout changed relatively little for many years, apart from the addition of a movie theater in 1984. A 1993 renovation introduced skylights, redesigned common areas, and new entrance canopies, providing a limited modernization of the enclosed mall. The mall’s long-term decline reflected broader changes in American retailing and increasing competition from newer stores and shopping centers. Its movie theaters closed in September 2007. By the middle of the 2010s, many interior spaces were vacant, while several remaining tenants had departed. Walmart, once one of the mall’s principal anchors and part of a rare Kmart-Walmart pairing, moved to a larger location elsewhere in Fall River in 2013. That relocation further weakened the enclosed mall’s customer draw. In its final period, the property was characterized by a sparse interior and reliance on its remaining anchor stores rather than a strong collection of smaller tenants. The enclosed mall closed to the public on January 2, 2016, for a planned redevelopment described as a $50 million renovation by the CEA Group. Kmart, the last remaining anchor in the old mall, closed in May 2016. Rather than being renovated into another enclosed shopping mall, the structure was demolished and replaced with SouthCoast Marketplace. The new power center opened in 2017, with several principal tenants beginning operations in October of that year. SouthCoast Marketplace’s current format has no indoor mall sections. Its listed anchors include Market Basket, T.J. Maxx, and Picture Show Theaters. Other reported tenants include PetSmart, Staples, Old Navy, Ulta Beauty, Supercuts, Five Below, Qdoba, Five Guys, Starbucks, Burger King, Chick-fil-A, and Jersey Mike’s Subs. The property therefore serves a broad convenience-and-value retail role, combining grocery shopping, general merchandise, specialty retail, personal services, fast-casual dining, and cinema entertainment. Its history illustrates the transition of a conventional regional shopping mall into an open-air power center designed around contemporary retail traffic patterns.
History
The property now known as SouthCoast Marketplace began as Harbour Mall, an enclosed shopping center that opened in Fall River in 1971. Its original anchor tenants were Bradlees and Grant City, the discount division of W. T. Grant. When the Grant City chain closed in 1976, its space was converted to Kmart, establishing a long-running discount-retail anchor configuration. The property later operated under the New Harbour Mall name. For much of its early life, the mall remained comparatively stable. A movie theater was added in 1984, and a broader renovation in 1993 introduced skylights, new entrance canopies, and redesigned common areas. The theater component eventually closed in September 2007. The mall did not receive substantial further modernization before its final decline. By the 2010s, the enclosed center was losing tenants and relying heavily on its anchors. Walmart relocated to a larger Fall River store in 2013, while other retailers such as GNC and RadioShack also left. In the mall’s final years, only a small number of interior tenants remained alongside the anchors. The property’s weakened occupancy and outdated enclosed format led to a redevelopment plan. New Harbour Mall closed on January 2, 2016. The CEA Group was associated with a reported $50 million renovation and redevelopment effort, but the existing mall was ultimately demolished rather than simply refurbished. Kmart, the last remaining anchor in the old building, closed in May 2016. The replacement development, SouthCoast Marketplace, opened in 2017 as an open-air power center without indoor mall corridors. Its principal tenants included Market Basket, T.J. Maxx, and Picture Show Theaters, which opened in October 2017. The tenant mix also included national retailers, specialty stores, service businesses, restaurants, and fast-food operators. The redevelopment represents a shift from a traditional enclosed mall toward a more flexible, automobile-oriented retail format focused on grocery, value retail, everyday services, dining, and entertainment.
- 2017
SouthCoast Marketplace opens
[1]The replacement open-air power center begins operations, with principal tenants opening in October.
- 2016
Enclosed mall closes
[1]New Harbour Mall closes in January; Kmart closes in May, and the property is demolished for redevelopment.
- 2013
Walmart leaves the mall
[1]Walmart relocates to a larger store elsewhere in Fall River.
- 2007
Original cinemas close
[1]The mall’s movie theaters cease operations in September.
- 1993
Interior renovation
[1]Renovation work adds skylights, entrance canopies, and redesigned common areas.
- 1984
Movie theater added
[1]The mall expands its offering with a movie theater.
- 1976
Kmart replaces Grant City
[1]Grant City’s former anchor space is converted to Kmart after the Grant City chain closes.
- 1971
Harbour Mall opens
[1]The enclosed mall opens in Fall River with Bradlees and Grant City as anchor stores.
Products and positioning
A value-oriented, open-air power center serving everyday shopping, dining, services, and entertainment needs in Fall River and the surrounding SouthCoast region.
Supermarket · 2017
Market Basket
A supermarket anchor supplying groceries, household necessities, fresh food, and other everyday consumer goods. Its presence gives the center a regular-visit convenience function distinct from discretionary mall shopping.
Off-price department store · 2017
T.J. Maxx
An off-price retailer offering branded apparel, accessories, home furnishings, and seasonal merchandise. It supports the center’s value-oriented positioning and broadens the mix beyond grocery and services.
Cinema · 2017
Picture Show Theaters
A cinema and entertainment anchor introduced with the new marketplace. It restores movie-going as part of the site’s commercial offer after the earlier mall theaters closed in 2007.
Retail and services · 2017
Specialty retail and services
The marketplace includes reported tenants such as PetSmart, Staples, Old Navy, Ulta Beauty, Supercuts, and Five Below, covering pet care, office products, apparel, beauty, personal services, and value merchandise.
Dining · 2017
Restaurants and food service
Food and beverage tenants reported at the center include Qdoba, Five Guys, Starbucks, Burger King, Chick-fil-A, and Jersey Mike’s Subs. These operators complement the retail anchors and support frequent visits and meal occasions.
Brand decisions
2016
Replace the enclosed mall with an open-air power centerStrategyBackground
The former New Harbour Mall had declining occupancy, closed interior tenants, and weakened anchor traffic after Walmart relocated in 2013.
Action taken
The property closed, the existing mall was demolished, and redevelopment proceeded under the SouthCoast Marketplace concept rather than retaining an enclosed-mall layout.
Aftermath
SouthCoast Marketplace opened in 2017 as an open-air center with grocery, off-price retail, services, restaurants, and cinema entertainment.
Reported redevelopment cost. $50 million (2016 redevelopment plan)
Sources1 sources
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