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New Frontier Advisors LLC

New Frontier Advisors is a Boston-based investment manager specializing in optimized, risk-managed ETF portfolios for institutions and financial advisors.

Last updated September 16, 2026

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Overview

New Frontier Advisors LLC is a company in Boston, United States, that specializes in optimizing ETF portfolios tailored to specific investment objectives. It states that institutions and financial advisors rely on it for portfolio management, and that it uses proprietary institutional research and investment management technology to create market-adaptive, risk-managed portfolios. Its model portfolio offerings include Global Core ETF Portfolios, Tax-Sensitive ETF Portfolios, Multi-Asset Income ETF Portfolios, and U.S. Core ETF Portfolios. The firm traces its roots to co-founders Richard and Robert Michaud, who in 1998 published Efficient Asset Management: A Practical Guide to Stock Portfolio Optimization and Asset Allocation; the following year they patented Michaud Optimization and founded New Frontier. It reports 1999 firm inception, four patents earned for portfolio optimization and rebalancing, 60+ journaled articles and publications, 20 years managing ETF portfolios, and 3600+ clients.

History

New Frontier's roots trace back to co-founders Richard and Robert Michaud, a father-son collaboration. In 1998, they published Efficient Asset Management: A Practical Guide to Stock Portfolio Optimization and Asset Allocation (Harvard University Press, 1998, 2nd ed. Oxford University Press, 2008). The following year, the Michauds patented Michaud Optimization and founded New Frontier. In subsequent years, the firm was awarded three additional patents for innovations in rebalancing technologies. New Frontier states that it is one of the original global risk-managed core ETF investment managers, with a 20-year unbroken track record of delivering ETF portfolio solutions, and that it excels in portfolio optimization, intelligent rebalancing, ETF due diligence, and tax-advantaged optimization. The firm reports 1999 firm inception, four patents earned for portfolio optimization and rebalancing, 60+ journaled articles and publications, 20 years managing ETF portfolios, and 3600+ clients.

Products and positioning

Scientifically driven, fiduciary, independent ETF portfolio optimization with no in-house funds.

  • New Frontier Global Core ETF Portfolios

    Portfolios provide optimized exposure to global asset classes.

  • New Frontier Tax-Sensitive ETF Portfolios

    Portfolios are optimized to help investors grow wealth after taxes.

  • New Frontier Multi-Asset Income ETF Portfolios

    Portfolios are globally diversified and seek to provide a reliable source of income.

  • New Frontier U.S. Core ETF Portfolios

    Portfolios seek to capture U.S. economic growth in a risk-managed portfolio.

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