Never Knows Best

Never Knows Best is a Chinese independent video game developer founded in 2019. The team is made up of creators who share a passion for text-based adventure games (AVG), aiming to deliver emotionally resonant experiences to players. The studio operates remotely, with members located across different regions, and is working toward establishing a physical office. Its official website describes the team as a collective of AVG enthusiasts hoping to bring players touching and insightful works. The studio's portfolio includes several original AVG titles, most notably the Love, Lies and My Summer series (恋爱绮谭), which began with Love, Lies and My Summer in 2020, followed by Love, Lies and My Summer: The Unreal Truth in 2022, and Love, Lies and My Summer: The Unreal Memory in 2025. Other original games include Beautiful New World i (2018), Reminiscence (2019), Black Long Straight Love Story (2021), and the 2025 title Rusty Wings: Escape My Hometown, which the studio also handles publishing for. The studio also produces merchandise such as original soundtracks, plush toys, and themed transit cards based on its games. Never Knows Best engages with its community through social media platforms including Weibo, Bilibili, and Xiaohongshu, and has organized events such as fan art contests and a collaboration café with Cream Cafe in 2024. The studio's games are available on platforms like Steam and Nintendo Switch, though some titles have been removed from Steam due to unspecified circumstances, with physical and Switch versions offered as alternatives.

Never Knows Best was established in 2019 by a group of creators passionate about text-based adventure games (AVG). The team operates remotely, with members spread across different locations, and aims to eventually have a dedicated offline office. The studio's earliest listed work is Beautiful New World i from 2018, followed by Reminiscence in 2019. In 2020, the studio released Love, Lies and My Summer, the first entry in what would become its flagship series. A sequel, Love, Lies and My Summer: The Unreal Truth, followed in 2022. The studio also released Black Long Straight Love Story in 2021. In 2025, it released Love, Lies and My Summer: The Unreal Memory and handled publishing for Rusty Wings: Escape My Hometown. Beyond game development, Never Knows Best produces merchandise such as original soundtracks, plush toys, and themed transit cards. The studio has faced challenges, including the removal of some titles from Steam due to unspecified circumstances, leading to alternative physical and Switch releases. It maintains an active community presence through social media and events like fan art contests and a collaboration café.

• 2025

  Release of Love, Lies and My Summer: The Unreal Memory and publishing of Rusty Wings: Escape My Hometown

• 2022

  Release of Love, Lies and My Summer: The Unreal Truth

• 2021

  Release of Black Long Straight Love Story

• 2020

  Release of Love, Lies and My Summer

• 2019

  Studio founded; release of Reminiscence

• 2018

  Release of Beautiful New World i

Independent game studio focused on emotionally driven text-based AVG experiences.

• 2018

  Beautiful New World i

• 2019

  Reminiscence

• 2020

  Love, Lies and My Summer

• 2021

  Black Long Straight Love Story

• 2022

  Love, Lies and My Summer: The Unreal Truth

• 2025

  Love, Lies and My Summer: The Unreal Memory

• 2025

  Rusty Wings: Escape My Hometown

1. 1Never Knows Best official websitenkbgame.moe
2. 2Wikidata entry for Never Knows Bestwikidata.org