Neugelb Studios GmbH

Neugelb Studios GmbH is a digital design studio based in Berlin, Germany, operating as the in-house design and development unit of Commerzbank. The studio describes itself as a "Digital Design Studio der Commerzbank" (Digital Design Studio of Commerzbank) and focuses on creating digital banking experiences that are user-centered and data-driven. Its work spans mobile banking apps, design systems, and digital brand visions for the financial sector. The studio's approach combines empathy and data to solve real user problems. It emphasizes interdisciplinary collaboration, agile product development, and rapid iteration. Neugelb's team includes designers, developers, researchers, and product managers who work together on new products, features, and services for the financial world. The studio has contributed to Commerzbank's mobile banking app, a living style guide, and the overall digital brand vision of the bank. Neugelb operates from two locations in Germany: Berlin (Zeughofstraße 20) and Frankfurt am Main (Mainzer Landstraße 123). The Frankfurt address is likely close to Commerzbank's headquarters. The studio employs a diverse team of 97 people from 27 nationalities, reflecting its international and interdisciplinary character. As a subsidiary of Commerzbank, Neugelb Studios plays a strategic role in the bank's digital transformation, helping to shape the future of digital finance. Its mission is to push the boundaries of digital banking and develop solutions that positively impact people's lives.

Neugelb Studios GmbH is the digital design studio of Commerzbank, based in Berlin with an additional office in Frankfurt am Main. The studio was established to drive the digital transformation of the bank by creating user-centered digital products and services. While the exact founding year is not specified in the available sources, Neugelb has been active as an in-house unit of Commerzbank, contributing to key digital initiatives such as the bank's mobile banking app, a living style guide, and the digital brand vision. The studio operates as a subsidiary of Commerzbank AG, Germany's second-largest bank. Its team of 97 people from 27 nationalities works across disciplines including design, development, research, and product management. Neugelb emphasizes agile methodologies, interdisciplinary collaboration, and a data-driven approach to design. The studio's work is focused on the financial sector, aiming to improve digital banking experiences for millions of users. Neugelb's projects include the development of Commerzbank's mobile banking app, which is designed to be user-friendly and innovative. The living style guide is a design documentation tool that enables teams to build consistent brand experiences using live examples, guidelines, and design+code libraries. The digital brand vision project involved shaping the holistic vision of Commerzbank's digital ecosystem. The studio's culture is characterized by teamwork, empathy, and a willingness to experiment and learn from failure. Neugelb positions itself as "not just another agency," highlighting its deep integration with Commerzbank and its focus on real user needs. The studio continues to evolve, staying in motion and adapting to the changing digital finance landscape.

In-house digital design studio of Commerzbank, focused on user-centered digital banking solutions.

• Mobile Banking App

  A user-centered mobile banking application developed for Commerzbank, designed to provide a seamless digital banking experience.

• Living Styleguide

  A design documentation tool that enables teams to build excellent brand experiences with live examples, guidelines, and design+code libraries.

• Digital Brand Vision

  A holistic vision for Commerzbank's digital ecosystem, shaping the overall digital strategy and brand presence.

1. 1Neugelb: Service Design Studio für die Commerzbankneugelb.com
2. 2About us – Neugelb Studiosneugelb.com
3. 3Neugelb Studios GmbHwikidata.org