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Neue Welt

Neue Welt was a major concert and entertainment venue in Berlin's Neukölln district, later succeeded at the same location by Huxley's Neue Welt.

Last updated August 25, 2026

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Overview

Neue Welt was an entertainment venue in Neukölln, Berlin, Germany, known especially for hosting pop and rock concerts. The site contained two halls: a smaller hall with capacity for approximately 1,500 people and a larger hall accommodating as many as 3,000. Both halls were reconstructed around 1950, giving the venue a substantial postwar physical presence before it became associated with Berlin's popular-music culture. The venue also has a connection to Berlin's political history. Adolf Hitler spoke at Neue Welt in 1930, at an event attended by Albert Speer, who later became one of the leading architects and officials of the Nazi regime. This episode predates the site's later identity as a concert hall, but it is part of the documented history of the location. From the 1960s through its closure in 1982, Neue Welt became a popular setting for pop and rock performances. Artists associated with its concert program included Dio, Jimi Hendrix, Ted Nugent, Whitesnake, and Bob Seger. The venue therefore occupied a notable place in Berlin's live-music infrastructure during a period when international rock touring was expanding and concert halls served as important cultural meeting points. Following its closure in 1982, the property remained unused until 1984. A redevelopment concept converted the building for a different combination of activities, including a supermarket and a roller-skating rink. The remodeled facility operated as the Roller Skate Center Neue Welt from approximately 1984 or 1985 until 1990. This phase preserved the Neue Welt name while changing the site's commercial function from concert entertainment to leisure and retail use. The venue returned to concert-oriented use under the name Huxley's Neue Welt. The additional name Huxley's may have circulated informally from around 1985, but the official renaming took place in February 1992. Thomas Spindler became the manager at that point; he had previously organized concerts at the Ecstasy club in Berlin's Schöneberg district. His brother Peter Spindler had established Huxley's GmbH in 1991 with two other partners. According to an interview with Thomas Spindler, the brothers initiated the 1992 renaming. The successor venue is now known as Huxley's Neue Welt, meaning that the original Neue Welt brand is best understood as a historical venue identity rather than a currently operating standalone brand.

History

Neue Welt was a concert and entertainment venue in Berlin's Neukölln district. Its defining physical feature was a two-hall configuration: the smaller hall held roughly 1,500 people, while the larger could accommodate up to about 3,000. Both halls were rebuilt around 1950. The location also had an earlier political-history connection, since Adolf Hitler spoke there in 1930 before the site became associated with postwar popular entertainment. From the 1960s until 1982, Neue Welt was used extensively for pop and rock concerts. Its program included internationally recognized performers such as Dio, Jimi Hendrix, Ted Nugent, Whitesnake, and Bob Seger. The venue's size and location made it part of Berlin's established live-music circuit, particularly during the expansion of rock touring and concert culture in the second half of the twentieth century. After closing in 1982, the premises stood empty until 1984. A redevelopment plan changed the building's function, combining a supermarket with a roller-skating rink. After remodeling during 1984–1985, the Roller Skate Center Neue Welt operated at the site until 1990. This period retained the established Neue Welt name but temporarily moved the business away from concert promotion. The property subsequently returned to the live-entertainment sector. The name Huxley's appears to have been used informally as early as 1985, although the formal name change to Huxley's Neue Welt was made in February 1992. Thomas Spindler became manager after the renaming. He had previously organized concerts at the Ecstasy club in Schöneberg, while his brother Peter Spindler had founded Huxley's GmbH in 1991 with two other partners. Thomas Spindler later described the renaming as an initiative of the two brothers. The operating identity at the location is now Huxley's Neue Welt, making Neue Welt a historical predecessor brand and venue name rather than an active independent business.

  • 1992

    Official transition to Huxley's Neue Welt

    [1]

    The venue was officially renamed Huxley's Neue Welt in February, under the management of Thomas Spindler.

  • 1990

    Roller-skating operation ends

    [1]

    The Roller Skate Center Neue Welt ceased operating at the site.

  • 1984

    Redevelopment begins

    [1]

    The building was remodeled for a concept combining a supermarket with a roller-skating rink.

  • 1982

    Concert operations end

    [1]

    Neue Welt closed as a concert venue and the property remained vacant for a period.

  • 1960

    Rise as a pop and rock venue

    [1]

    Neue Welt entered a long period of popularity as a Berlin venue for pop and rock concerts.

  • 1950

    Two halls reconstructed

    [1]

    The venue's smaller and larger halls were rebuilt around this period, supporting capacities of approximately 1,500 and 3,000 respectively.

  • 1930

    Hitler speech at the venue

    [1]

    Adolf Hitler addressed an audience at Neue Welt; Albert Speer was among those present.

Products and positioning

A large Berlin entertainment venue positioned primarily around live pop and rock music, with an intervening period focused on roller skating and retail-oriented leisure.

  • Live music venue

    Neue Welt concert halls

    The core offering of Neue Welt was its two-hall concert facility in Neukölln. The smaller hall held about 1,500 people and the larger hall up to approximately 3,000. From the 1960s until 1982, the halls hosted pop and rock concerts, including performances by internationally known acts such as Jimi Hendrix, Dio, Whitesnake, Ted Nugent, and Bob Seger.

  • Leisure entertainment · 1985

    Roller Skate Center Neue Welt

    After the concert venue closed, the remodeled site operated as the Roller Skate Center Neue Welt. The facility formed part of a redevelopment that also included a supermarket and represented a temporary shift from concert programming to recreational entertainment. It operated until 1990.

  • Concert venue · 1992

    Huxley's Neue Welt

    Huxley's Neue Welt is the successor identity at the former Neue Welt location. Although the additional name may have circulated informally earlier, the official renaming took place in February 1992. The change restored the site's emphasis on live events while linking its historical name with the Huxley's identity.

Brand decisions

  • 1992

    Rebrand the venue as Huxley's Neue WeltStrategy

    Background

    Following the end of the roller-skating period, the operators sought to reestablish the site as a live-entertainment venue.

    Action taken

    Peter and Thomas Spindler initiated the official renaming to Huxley's Neue Welt in February 1992, with Thomas Spindler managing the venue.

    Aftermath

    The location continued as a concert venue under the successor name Huxley's Neue Welt.

  • 1984

    Convert the closed venue into a mixed retail and leisure facilityStrategy

    Background

    After Neue Welt ceased concert operations in 1982 and the property remained empty, a new use was developed for the building.

    Action taken

    The site was remodeled to include a supermarket and a roller-skating rink, leading to the Roller Skate Center Neue Welt operation.

    Aftermath

    The roller-skating center operated until 1990 before the location returned to a concert-oriented identity.

Sources1 sources

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