Net TV
An Argentine commercial television network owned by Grupo Perfil and operated with Kuarzo Entertainment Argentina.
Last updated August 31, 2026
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Overview
Net TV is an Argentine commercial television network established by Grupo Perfil as part of the publishing group's expansion into audiovisual media. The channel is headquartered in the Barracas neighborhood of Buenos Aires and is operated in partnership with Kuarzo Entertainment Argentina, a local television production company. It formally began broadcasting on October 1, 2018, opening with the cooking-themed talk show Como Todo. Its launch made it Argentina's sixth national must-carry broadcast network and the first new network of that category in approximately 54 years, following the creation of América TV in 1964. The network originated in an initiative led by Jorge Fontevecchia, founder of Grupo Perfil. In 2015, Perfil inaugurated a new Barracas headquarters containing radio and television studios and submitted a proposal to Argentina's Federal Authority for Audiovisual Communication Services for a group of radio and television licenses. The initial application, filed in September 2015, was rejected because regulators identified deficiencies in the submitted documentation. Perfil and Kuarzo subsequently reapplied. In 2016, the National Communications Entity granted licenses covering AM radio, FM radio, and digital television services in the Buenos Aires metropolitan area. The resulting television plans included Net TV on digital channel 27.2, alongside the planned Alfa TV and Bravo TV services on other digital channels. Net TV's licensing status gives it must-carry distribution, requiring cable television systems to include the network in their channel lineups. At launch, the channel scheduled original programming on weekdays from midday through late night. Its early programming strategy combined studio talk shows, lifestyle formats, entertainment, reality television, scripted fiction, imported series, and movie blocks. Initial or early programs included Como Todo, Las Rubias + 1, Chismoses, Tenemos Wifi, Pampita Íntima, Cuestión de Peso, Todo por Amor, and the live overnight feed connected with the reality format Por Amor o por Dinero. The channel also used programming associated with Kuarzo and recruited established Argentine hosts and formats that had previously appeared on other outlets. Net TV expanded into scripted prime-time programming in November 2018 with the premiere of Millennials. It also introduced weekend original programming through Cualquiera Puede Bailar. During 2019, the schedule broadened with talk and opinion programs such as Gente Opinando and Corea del Centro, the interview and current-affairs program Periodismo Puro, the game show Pareja o Despareja, the return of Pampita Online, and a second season of Millennials. The network also acquired or aired several Colombian telenovelas and moved the sketch-comedy program Peligro: Sin Codificar from Telefe. In 2020, Net TV added fiction titles including La Promesa and La Viuda Negra. The network has also articulated a potential shift toward a schedule with greater emphasis on news and talk programming. In more recent schedule descriptions, its weekend output has included movie blocks and sports-related programming. Net TV's overall positioning is that of a broadly distributed Argentine free-to-air network combining locally produced entertainment and discussion formats with acquired fiction, reality, film, and sports content.
History
Net TV emerged from Grupo Perfil's effort to diversify from publishing into radio and television. The project was associated with Jorge Fontevecchia, who developed the concept as part of a broader audiovisual expansion. In October 2015, Grupo Perfil opened a new headquarters in Barracas, Buenos Aires, equipped with radio and television studios. The company then presented a proposal to Argentina's Federal Authority for Audiovisual Communication Services covering AM and FM radio services as well as must-carry digital television networks. That first application was rejected on September 25, 2015, because of deficiencies in the documentation. Perfil later pursued the licenses with Kuarzo Entertainment Argentina, a local production partner. In 2016, the National Communications Entity approved licenses for AM 1190 kHz, FM 101.9 MHz, and two digital television channels serving the Buenos Aires metropolitan area. The associated television allocation placed Net TV on digital channel 27.2. The same licensing process also contemplated Alfa TV on channel 21.1 and Bravo TV on channel 27.1, although those services were described as remaining in broadcast testing. Net TV's must-carry status meant that cable operators were required to include the channel in their lineups, giving the new network a distribution footprint beyond over-the-air reception. Net TV formally debuted on October 1, 2018. Its first broadcast was Como Todo, a cooking-oriented talk show, and the initial schedule ran original weekday programming from noon until approximately midnight. The launch lineup reflected the network's partnership-oriented production model and its intention to compete through a mixture of studio formats, entertainment personalities, lifestyle content and reality television. Programs included Las Rubias + 1, Chismoses, Tenemos Wifi, Pampita Íntima, Cuestión de Peso and Todo por Amor. During overnight hours, the network also carried a live feed from the house used for the reality program Por Amor o por Dinero. The channel broadened its programming identity soon after launch. On November 26, 2018, it premiered Millennials, its first prime-time scripted production. Later that year, Cualquiera Puede Bailar became the first program to air original episodes on weekends. These moves complemented the weekday talk and reality schedule with fiction and weekend entertainment. Net TV's 2019 schedule included Gente Opinando, Pareja o Despareja, Corea del Centro and Periodismo Puro, as well as the return of Pampita Online after its move from KZO Entertainment. Millennials received a second season, while the network added Colombian fiction titles including The Queen of Flow, The Girl, Pablo Escobar, The Drug Lord and The Mafia Dolls. The transfer of Peligro: Sin Codificar from Telefe, which premiered on Net TV on August 26, further increased the channel's entertainment profile. During 2020, the network added the telenovelas La Promesa and La Viuda Negra. It also indicated an intention to move toward a schedule more heavily weighted toward news and talk programming. Later schedule descriptions characterize Net TV as continuing to combine programs and movie blocks on weekends, including Platea de Tickets and Spanish-language sports content associated with Worldplay Sportsnet Uno en Español. Net TV therefore developed from a new must-carry general-entertainment network into a mixed-format Argentine television service with local originals, transferred programs, acquired international fiction, films and sports content.
- 2020
Additional acquired fiction
[1]The network added La Promesa and La Viuda Negra to its schedule and discussed a stronger future emphasis on news and talk formats.
- 2019
Schedule expansion
[1]Net TV expanded its local talk, current-affairs, game and entertainment programming, renewed Millennials and added several acquired Colombian dramas.
- 2018
Formal launch
[1]Net TV began broadcasting on October 1 with Como Todo, becoming Argentina's sixth must-carry broadcast network.
- 2018
First prime-time scripted program
[1]Millennials premiered on November 26 as Net TV's first prime-time scripted show.
- 2016
Television licenses granted
[1]Perfil and Kuarzo obtained licenses through National Communications Entity resolutions 1107/16 and 1108/16 for services covering Greater Buenos Aires, including Net TV's digital channel allocation.
- 2015
Initial audiovisual license proposal rejected
[1]Grupo Perfil's first proposal for radio and television licenses was rejected by the Federal Authority for Audiovisual Communication Services because regulators found documentation deficiencies.
Products and positioning
A broadly distributed Argentine commercial network combining locally produced entertainment, lifestyle, talk, reality, news and scripted programming with acquired international fiction and weekend movie and sports blocks.
Cooking and talk show · 2018
Como Todo
A cooking-themed talk show that served as Net TV's first broadcast when the network formally launched on October 1, 2018. Its placement at the start of the channel's schedule represented the network's early emphasis on accessible lifestyle and studio entertainment programming.
Scripted television · 2018
Millennials
A scripted telenovela and Net TV's first prime-time scripted program. The series premiered in November 2018 and returned for a second season in June 2019, giving the newly launched network an original fiction anchor in addition to its talk and reality formats.
Interview and talk show · 2018
Pampita Íntima
An interview-oriented talk program hosted by Pampita. It formed part of Net TV's early strategy of using recognizable Argentine media personalities to build a general-entertainment schedule around conversation, celebrity and lifestyle content.
Reality television · 2018
Cuestión de Peso
An Argentine adaptation of The Biggest Loser, combining reality television with weight-management and lifestyle themes. The format was one of the network's early reality offerings and complemented its studio-based talk programming.
Reality television · 2018
Todo por Amor
A reality format adapted from For Love or Money. It was initially known under the working or earlier title Por Amor o por Dinero, with Net TV also carrying an overnight live feed from the reality house.
Talk and entertainment show · 2019
Pampita Online
A talk and entertainment program hosted by Pampita that moved to Net TV from KZO Entertainment. Its return formed part of the network's 2019 effort to strengthen personality-led studio programming.
Sketch comedy · 2019
Peligro: Sin Codificar
A sketch-comedy television program transferred from Telefe to Net TV. It premiered on the channel on August 26, 2019, adding an established comedy property to the network's prime-time entertainment lineup.
Weekend programming
Weekend movie and sports blocks
Net TV's weekend output has included movie blocks such as Platea de Tickets and Spanish-language sports programming associated with Worldplay Sportsnet Uno en Español. These blocks extend the network beyond locally produced weekday formats.
Brand decisions
2020
Planned shift toward news and talk programmingStrategyBackground
Net TV had established a mixed schedule of entertainment, reality, fiction and acquired programming.
Action taken
The network announced plans to place greater emphasis on news and talk-focused content.
Aftermath
Available reference material does not establish the full extent or long-term result of this programming strategy.
2018
Launch of Net TVProduct launchBackground
Grupo Perfil sought to expand into audiovisual media through a new must-carry broadcast network.
Action taken
Net TV began formal broadcasts on October 1, 2018, opening with Como Todo and weekday original programming.
Aftermath
The launch made Net TV Argentina's sixth must-carry broadcast network and broadened the country's national commercial television offering.
2018
Expansion into scripted prime timeStrategyBackground
Following its launch with talk, lifestyle and reality formats, Net TV sought to establish a stronger prime-time identity.
Action taken
The network premiered Millennials on November 26 as its first prime-time scripted show.
Aftermath
Millennials was renewed for a second season in 2019, while the channel continued to combine local productions with acquired fiction.
2016
Perfil partners with Kuarzo for license applicationsM&ABackground
After the rejection of its 2015 application, Grupo Perfil pursued radio and television licenses together with Kuarzo Entertainment Argentina.
Action taken
The partners successfully obtained licenses for radio and digital television services in the Greater Buenos Aires area, including the allocation associated with Net TV.
Aftermath
The approval created the regulatory basis for Net TV's launch and established the operating relationship between Perfil and Kuarzo.
Recent events
- 2019
Net TV expands its 2019 programming slate[1]
Product launch
The channel added new talk, game, news and interview formats, renewed Millennials, brought back Pampita Online, and expanded its acquired fiction lineup.
- 2019
Peligro: Sin Codificar moves to Net TV[1]
Other
The sketch-comedy program Peligro: Sin Codificar moved from Telefe to Net TV and premiered on the network on August 26.
- 2018
Net TV formally begins broadcasting[1]
Product launch
Net TV launched its formal broadcast service on October 1, 2018, premiering with the cooking-themed talk show Como Todo.
- 2018
Net TV premieres Millennials[1]
Product launch
The network introduced its first prime-time scripted program, the telenovela Millennials, on November 26, 2018.
Sources2 sources
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