Neox TV
A Spanish digital terrestrial television channel focused on youth entertainment, imported series, films and children's programming.
Last updated August 24, 2026
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Overview
Neox is a Spanish television channel owned and operated by Atresmedia. It was launched on 30 November 2005, alongside Nova, during the expansion of digital terrestrial television in Spain. The service was originally created to extend the Antena 3 group into the emerging digital-channel environment and was initially aimed mainly at children and younger viewers. Its early identity combined children's programming with youth-oriented entertainment, making it a complementary service to the group's principal general-interest channel, Antena 3. The channel began under the name Antena.Neox. On 1 January 2009, it was temporarily renamed Neox 8, a change intended to associate the service with its logical digital-terrestrial channel number. On 6 August 2010, it adopted the shorter Neox name that remains central to its identity. These naming changes reflected the channel's development from an Antena 3-branded digital outlet into a more distinct Atresmedia entertainment brand. Neox's schedule has evolved but generally follows a recognizable pattern. Children's programming is concentrated in the morning, while the afternoon, evening and night schedules are devoted to films and general-audience series. The channel has been particularly associated with internationally successful American sitcoms and animated series, including The Simpsons, The Big Bang Theory, Friends, Family Guy, How I Met Your Mother, Two and a Half Men, The Middle and Modern Family. It has also used programming connected with Atresmedia's broader portfolio, including The Goldbergs and other series that reinforce its entertainment positioning. A notable part of Neox's youth proposition was the Neox Kidz block, introduced on 29 June 2013 as a replacement for the earlier Megatrix children's block. Neox also expanded its schedule in 2014 after the closure of several other Atresmedia channels, including Nitro, Xplora and laSexta3. This brought additional films, docuseries, series and children's content to the service and gave Neox a broader entertainment remit than its original youth-focused profile. The Simpsons became increasingly important to the channel's daytime offer. In October 2017, the series was temporarily placed on Neox while Antena 3 extended its morning programming for political coverage. From September 2018, The Simpsons was broadcast exclusively on Neox within the group's television schedule. The channel also achieved one of its strongest audience moments on 23 May 2019, when 1,636,000 viewers watched the final episode of The Big Bang Theory. The broadcast represented a 9.8% audience share at the time, while Neox recorded a 4.4% daily audience share according to the cited reference material. Neox is distributed through Spain's digital terrestrial television system and is also available through cable and satellite operators. Its programming is additionally accessible through Atresmedia's Atresplayer platform. In December 2020, the children's Neox Kidz offer shifted toward the Kidz identity, with on-demand material and a 24-hour web television service on Atresplayer. In January 2025, the Kidz schedule was extended on weekdays and weekends and acquired Miraculous programming after the closure of Disney Channel in Spain. Overall, Neox remains an Atresmedia entertainment outlet that combines a youth and children's daypart with established international series, films and repeatable franchise programming for a broad television audience.
History
Neox was created during Antena 3's expansion into Spanish digital terrestrial television. The channel began broadcasting on 30 November 2005, the same day as Nova, and was initially known as Antena.Neox. Its purpose was to strengthen the Antena 3 brand in the new digital environment by providing a separate service for children's and younger audiences. Rather than reproducing the full general-interest profile of Antena 3, the early channel mixed children's programming with youth-oriented entertainment. In 2006, Antena 3 and CBS Corporation reached an agreement concerning content produced by CBS, Showtime and UPN. The material was expected to be programmed across Antena.Neox, Antena.Nova and Antena 3, and the original plan contemplated the eventual use of Showtime and UPN identities in Spain. The proposed branding change did not ultimately take place, partly because broadcasting rights were distributed among other Spanish channels. Antena 3 nevertheless obtained rights to future CBS Corporation productions, contributing to the group's ability to program internationally sourced entertainment. The channel underwent two early naming changes. On 1 January 2009, Antena.Neox was renamed Neox 8, linking the service to its logical number on digital terrestrial television. On 6 August 2010, the brand changed again to Neox, the name under which it is generally identified today. The shorter identity helped distinguish the service as an entertainment channel within the developing Atresmedia portfolio. Neox's programming model settled into a daypart structure. Children's content was generally scheduled in the morning, while series and films occupied the afternoon, evening and night. The channel became especially associated with successful American television, including The Simpsons, The Big Bang Theory, Friends, Family Guy, How I Met Your Mother, Two and a Half Men, The Middle and Modern Family. This imported-series strategy gave Neox a recognizable entertainment catalogue while allowing it to serve both younger viewers and a wider audience seeking familiar comedy and drama programming. On 29 June 2013, Neox introduced Neox Kidz, a morning children's block that replaced Megatrix. The channel broadened its offer in 2014 after Atresmedia closed Nitro, Xplora and laSexta3. Neox absorbed additional films, docuseries, series and children's material, increasing its role as a general entertainment outlet rather than a narrowly defined youth channel. The Simpsons became an increasingly important part of Neox's identity. In October 2017, it was temporarily moved into Neox's daytime schedule because Antena 3's morning programme had been extended to cover significant political news. In September 2018, the series began airing exclusively on Neox within the group's television schedule. Another important programming milestone came on 23 May 2019, when 1,636,000 viewers watched the finale of The Big Bang Theory. The broadcast produced a reported 9.8% audience share at the time and helped Neox reach its highest stated audience figure. The children's proposition later became more digital. In December 2020, Neox Kidz transitioned toward the Kidz identity, with on-demand programming and a 24-hour web television service available through Atresplayer. In January 2025, Kidz expanded its broadcast hours and acquired Miraculous programming following the closure of Disney Channel in Spain. Neox is distributed through digital terrestrial television, cable and satellite services in Spain and Andorra, and its content is also accessible through Atresplayer. Its continuing role is to combine established international series and films with children's programming and Atresmedia-linked entertainment.
- 2025
Kidz hours extended
[1]Kidz extended its broadcast hours and added Miraculous programming following Disney Channel's closure in Spain.
- 2020
Kidz moves toward Atresplayer
[1]The Neox Kidz proposition became Kidz and expanded its emphasis on on-demand and web television distribution through Atresplayer.
- 2019
Audience record for The Big Bang Theory finale
[1]The 23 May broadcast of The Big Bang Theory finale drew 1,636,000 viewers and a reported 9.8% share at the time.
- 2018
The Simpsons becomes a Neox exclusive
[1]From September 2018, The Simpsons was scheduled exclusively on Neox within the Atresmedia television lineup.
- 2014
Schedule broadened after channel closures
[1]Neox added films, docuseries, series and children's material after the closure of Nitro, Xplora and laSexta3.
- 2013
Neox Kidz launches
[1]Neox introduced the Neox Kidz children's block on 29 June 2013, replacing Megatrix in the morning schedule.
- 2011
Feliz Año Neox begins
[1]Neox premiered the year-end special Feliz Año Neox on 30 December 2011; the programme subsequently became an annual channel tradition.
- 2010
Adopts the Neox name
[1]The channel adopted the Neox name on 6 August 2010.
- 2009
Renamed Neox 8
[1]The service changed from Antena.Neox to Neox 8 on 1 January 2009.
- 2006
CBS Corporation programming agreement
[1]Antena 3 and CBS Corporation agreed to distribute CBS, Showtime and UPN-related content across Antena 3's channels, although the planned Spanish Showtime and UPN branding was not implemented.
Products and positioning
A Spanish free-to-air entertainment channel that combines children's and youth programming with imported American series, animation, films and general-audience entertainment.
Digital terrestrial television channel · 2005
Neox television channel
The core Neox service is a Spanish entertainment channel distributed through digital terrestrial television and also carried by cable and satellite operators. Its schedule typically places children's programming in the morning and films, imported series and general entertainment later in the day. The channel is available in Spain and Andorra and is also accessible through Atresplayer.
Children's programming block · 2013
Neox Kidz
Neox Kidz was introduced in 2013 as a morning children's block replacing Megatrix. It formed the principal children's component of Neox's broadcast schedule before the proposition shifted toward the Kidz identity and a stronger Atresplayer on-demand and web television presence.
Children's television and digital programming · 2020
Kidz
Kidz is the successor identity to Neox Kidz. From December 2020 it emphasized on-demand content and a 24-hour web television service through Atresplayer, while continuing to occupy scheduled children's programming windows on Neox. Its hours were extended in January 2025 and its offer included Miraculous.
Television programming
Imported series and films
Neox's principal entertainment catalogue includes internationally successful American series and animated programmes such as The Simpsons, The Big Bang Theory, Friends, Family Guy, How I Met Your Mother, Two and a Half Men, The Middle and Modern Family. Films and docuseries also form part of the channel's broader evening and nighttime schedule.
Marketing campaigns
- 2011Feliz Año Neox
Spain
Neox introduced a year-end entertainment special broadcast on 30 December, one day before the conventional New Year's Eve date. The programme became an annual channel tradition and served as a recurring branded entertainment property.
Outcome. The special continued as a recurring Neox tradition according to the cited reference.
Brand decisions
2025
Extend Kidz hours and add MiraculousProduct launchBackground
The programming change followed the closure of Disney Channel in Spain.
Action taken
From 7 January 2025, Kidz extended to 10 a.m. on weekdays and 2 p.m. on weekends and added Miraculous programming.
Aftermath
Kidz increased its scheduled presence within Neox's children's offer.
2020
Shift Neox Kidz toward Kidz and AtresplayerStrategyBackground
Atresmedia was developing digital and on-demand distribution alongside linear television.
Action taken
In December 2020, Neox Kidz became Kidz, with on-demand programming and a 24-hour web television service on Atresplayer.
Aftermath
The children's proposition gained a distinct digital presence while remaining connected to Neox's scheduled programming.
2018
Move The Simpsons exclusively to NeoxStrategyBackground
The Simpsons was temporarily placed on Neox in 2017 while Antena 3 extended its morning programme for political coverage.
Action taken
From September 2018, the series was broadcast exclusively on Neox within the Atresmedia television schedule.
Aftermath
The series became one of Neox's most recognizable recurring programming assets.
2014
Broaden the programming mixStrategyBackground
Atresmedia closed Nitro, Xplora and laSexta3, creating an opportunity to redistribute programming across the remaining channels.
Action taken
Neox added docuseries, films, additional series and children's content.
Aftermath
The channel operated with a broader entertainment profile alongside its youth-focused programming.
2013
Launch Neox KidzProduct launchBackground
Neox retained a youth and children's role within the Atresmedia portfolio and needed a defined morning children's proposition.
Action taken
The channel launched Neox Kidz on 29 June 2013 as a replacement for Megatrix.
Aftermath
The block became the channel's principal branded children's offer before later transitioning toward Kidz.
2010
Adopt the Neox brandStrategyBackground
After the interim Neox 8 branding, Atresmedia continued developing the channel as a distinct entertainment service.
Action taken
On 6 August 2010, the channel adopted the name Neox.
Aftermath
Neox became the continuing identity of the channel.
2009
Rename the channel Neox 8StrategyBackground
The original Antena.Neox name was associated with the Antena 3 brand during the early digital-terrestrial expansion.
Action taken
On 1 January 2009, the service was renamed Neox 8 to connect the brand with its logical digital-terrestrial channel number.
Aftermath
The name was later replaced by the shorter Neox identity in August 2010.
Recent events
- 2025
Kidz extends hours and adds Miraculous programming[1]
Product launch
On 7 January 2025, the Kidz block extended its schedule to 10 a.m. on weekdays and 2 p.m. on weekends, adding Miraculous after the closure of Disney Channel.
- 2020
Neox Kidz shifts toward the Kidz digital proposition[1]
Product generation
In December 2020, the children's offer adopted the Kidz identity and emphasized Atresplayer on-demand content and a 24-hour web television service.
- 2019
Neox records its highest audience figure with The Big Bang Theory finale[1]
Product generation
The 23 May broadcast of The Big Bang Theory finale attracted 1,636,000 viewers and a reported 9.8% audience share at the time, while the channel recorded a 4.4% daily share.
- 2018
The Simpsons becomes exclusive to Neox within the group schedule[1]
Product generation
After a temporary daytime move in 2017, The Simpsons began airing exclusively on Neox from September 2018 rather than on Antena 3.
- 2014
Neox expands its schedule after Atresmedia channel closures[1]
Other
Following the closure of Nitro, Xplora and laSexta3, Neox added films, docuseries, series and further children's programming.
- 2013
Neox introduces the Neox Kidz programming block[1]
Product launch
Neox launched Neox Kidz on 29 June 2013 as a morning children's block replacing Megatrix.
- 2010
Neox adopts its current name[1]
Product generation
On 6 August 2010, the channel discontinued the Neox 8 name and adopted the shorter Neox identity.
- 2009
Antena.Neox becomes Neox 8[1]
Product generation
The channel changed its name to Neox 8 on 1 January 2009 to associate the brand with its logical digital-terrestrial channel number.
- 2005
Neox launches alongside Nova as an Antena 3 digital channel[1]
Product launch
Antena 3 introduced Antena.Neox on 30 November 2005 as part of its expansion into Spain's recently developing digital terrestrial television market.
Sources5 sources
- 1Neox (TV channel)en.wikipedia.org
- 2Neox official websiteneox.atresmedia.com
- 3Emmes Acquires Neoxprnewswire.com
- 4Emmes Acquires Neox s.r.o., a Clinical Research Organization Headquartered in the Czech Republicprnewswire.co.uk
- 5Emmes Acquires Neox s.r.o., a Clinical Research Organization Headquartered in the Czech Republicprnewswire.com
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