NeoReach

NeoReach is an influencer marketing agency that positions itself as a high-performance, senior-led partner for enterprise brands. Founded in 2013, the company built its business around a simple conviction: influence should be measurable. While much of the industry chased vanity reach, NeoReach invested in data, senior teams, and attribution technology to tie creator activity to the business outcomes that brands are actually judged on. The agency states that it has managed over $350 million in influencer spend since its founding and maintains a dataset of more than 250 million indexed and fraud-screened creator profiles. NeoReach offers end-to-end influencer marketing services, including consumer and market research, creator discovery and casting, AI-powered fraud and authenticity vetting, strategy and creative briefs, content production (UGC), paid media and amplification, social and community management, tracking and attribution, campaign management, creator contracting and payments, and content rights and licensing. Its paid social and amplification offering runs whitelisted creator content as performance media across platforms such as TikTok, Instagram, and YouTube, using formats like Spark Ads and Partnership Ads. The agency also operates a dedicated UGC content arm that produces rights-cleared, creator-made content for paid ads and owned channels, covering scriptwriting, post-production, performance creative testing, photography, video production, and live video. NeoReach works across a wide range of industries, including retail, CPG, travel, fashion, beauty, lifestyle, tech, gaming, entertainment, food and beverage, sports, and healthcare. Its client roster has included NVIDIA, Netflix, Walmart, FanDuel, Airbnb, Robinhood, The New York Times, Amazon, TikTok, FIFA, Market by Macy's, and Laifen. The agency reports that 90% of its clients renew for additional activations, and it operates globally with more than 14 offices. Its leadership emphasizes accountability, fraud-screened casting, native platform-first creative, and measurement that holds up in the boardroom. NeoReach is a private company. Its chief marketing officer is Steph Payas, who has publicly articulated the agency's differentiation: pairing senior strategists with a 250-million-creator engine and an attribution stack that ties every program to the metric clients are judged on. The company continues to position itself as a predictable growth channel for enterprise teams that need influencer marketing to perform like every other line on the marketing plan.

NeoReach was founded in 2013 with a conviction that influence should be measurable. At a time when much of the influencer marketing industry focused on vanity metrics such as reach and impressions, NeoReach chose a different path: building data infrastructure, senior strategy teams, and attribution technology designed to tie creator activity to the business outcomes that brands are actually judged on. This founding principle — turning creator marketing into a predictable growth channel — has guided the agency's development over more than a decade. In its early years, NeoReach built what it describes as the deepest creator dataset in the industry, eventually indexing and fraud-screening more than 250 million creator profiles. This dataset became the foundation for its creator discovery and casting services, allowing the agency to identify and vet creators at scale while screening for fraud and inauthenticity. The company also assembled a senior-led service model, deliberately avoiding the common agency practice of handing accounts to junior staff learning on the client's budget. By the 2020s, NeoReach had established itself as a full-service influencer marketing agency working with major global brands. Its client roster grew to include NVIDIA, Netflix, Walmart, FanDuel, Airbnb, Robinhood, The New York Times, Amazon, TikTok, FIFA, Market by Macy's, and Laifen. The agency reports having managed over $350 million in influencer spend since 2013, with 90% of clients renewing for additional activations. It has expanded its capabilities beyond organic influencer campaigns into paid social and amplification, running whitelisted creator content as performance media across TikTok, Instagram, and YouTube using formats such as Spark Ads and Partnership Ads. NeoReach also developed a dedicated UGC content agency offering, producing rights-cleared, creator-made content for paid ads and owned channels. This service covers scriptwriting and concept development, post-production and editing, performance creative testing, photography, video production, long and short-form assets, viral content, and live video production. The agency's service model connects strategy, creators, content, distribution, and measurement around a single senior team, from brief to wrap. Today, NeoReach operates globally with more than 14 offices and serves clients across retail, CPG, travel, fashion, beauty, lifestyle, tech, gaming, entertainment, food and beverage, sports, and healthcare. Its leadership, including Chief Marketing Officer Steph Payas, continues to emphasize accountability, fraud-screened casting, native platform-first creative, and measurement that holds up in the boardroom. The agency positions itself as the partner that the hardest-to-impress brands trust with their most important launches.

• 2013

  NeoReach founded with the conviction that influence should be measurable.

• Built a dataset of 250M+ indexed and fraud-screened creator profiles.

• Managed over $350M in influencer spend since 2013.

• Expanded to 14+ offices globally.

High-performance, senior-led influencer marketing agency powered by real intelligence, delivering measurable growth through data-driven, creator-led campaigns.

• Full-Service Influencer Marketing

  End-to-end influencer marketing including research, casting, briefs, content, paid amplification, and attribution.

• Paid Social & Amplification

  Whitelisted creator content run as performance media using Spark Ads, Partnership Ads, and paid amplification.

• UGC Content Agency

  Rights-cleared, creator-made content for paid ads and owned channels, from short hooks to full features.

• Creator Discovery & Casting

  Fraud-screened creator discovery and casting powered by a 250M+ creator dataset.

• AI Fraud & Authenticity Vetting

  AI-powered vetting to screen creators for fraud and authenticity.

• Tracking & Attribution

  Attribution stack that ties every program to the metric clients are judged on.

1. 1NeoReach | Influencer Marketing for Iconic Brandsneoreach.com
2. 2About NeoReach | Senior-Led Influencer Marketing Agencyneoreach.com
3. 3Influencer Marketing Agency Services | NeoReachneoreach.com
4. 4UGC Content Agency | NeoReachneoreach.com
5. 5NeoReachwikidata.org