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NELEŽ

NELEŽ is a Czech voluntary association and anti-disinformation initiative founded by communications professionals.

Last updated September 29, 2026

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Overview

NELEŽ is a Czech voluntary association and anti-disinformation initiative. According to its official website, it is made up of professionals who work in communication, data, and media, and who are concerned about the massive spread of disinformation and lies in the Czech Republic. The group states that it uses its professional experience and creativity in the fight against deliberately spread disinformation. It describes its activity as non-political and says it works without claiming any fee. It also states that it does not want to stand by while its work for commercial clients helps finance deliberate manipulation and disinformation. The initiative is associated with Roman Číhalík, described as chairman of the association, and Bob Kartous, described as vice-chairman. Číhalík comes from the Olomouc region, studied teaching, and began his advertising career at Leo Burnett; he later worked at agencies including Kaspen/Jung von Matt, VCCP, Nydrle, Zaraguza, and Comtech_CAN, and has worked for clients such as Pilsner Urquell, O2, Kooperativa, ČSA, Vitana, Nestlé, Unilever, Mercedes-Benz, Samsung, Madeta, and Tanec Praha. Kartous studied at Masaryk University in Brno and Charles University in Prague, cooperates with EDUin, the University of Economics and Management, Aspen Institute Central Europe, and the DOX Centre for Contemporary Art, and is a spokesperson for the Czech Elves, a group fighting disinformation in the Czech cyberspace. NELEŽ presents itself as a non-commercial, volunteer-based civic initiative rather than a conventional company or product brand. Its public-facing activity centers on campaigning against disinformation and promoting truth. The organization operates in the Czech Republic and communicates primarily through its website, nelez.cz.

History

NELEŽ is a Czech voluntary association focused on combating disinformation. Its official website presents it as a group of professionals active in communication, data, and media who are concerned about the spread of disinformation and lies in the Czech Republic. The initiative states that it uses professional experience and creativity in the fight against deliberately spread disinformation, that its activity is not political, and that it works without claiming a fee. It also says it does not want to stand by while its work for commercial clients helps finance deliberate manipulation and disinformation. The association is publicly represented by Roman Číhalík, its chairman, and Bob Kartous, its vice-chairman. Číhalík, from the Olomouc region, studied teaching after briefly considering medicine and began his advertising career at Leo Burnett. He later worked at agencies including Kaspen/Jung von Matt, VCCP, Nydrle, Zaraguza, and Comtech_CAN, serving clients such as Pilsner Urquell, O2, Kooperativa, ČSA, Vitana, Nestlé, Unilever, Mercedes-Benz, Samsung, Madeta, and Tanec Praha. He has won local and international awards, served on juries including ADC, ADCE, Young Lions, and the NY Advertising Festival, and is a member of the ADC Czech Republic committee. Kartous studied at the Faculty of Education and the Faculty of Sports Studies at Masaryk University in Brno and completed doctoral studies at the Faculty of Social Sciences at Charles University in Prague. He cooperates with EDUin, the University of Economics and Management, Aspen Institute Central Europe, and the DOX Centre for Contemporary Art, and is a spokesperson for the Czech Elves, a group fighting disinformation in the Czech cyberspace. No founding year, formal ownership, or commercial product line is stated in the available evidence. The organization operates in the Czech Republic and communicates through its website, nelez.cz.

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Non-political, volunteer-based Czech anti-disinformation initiative run by communications professionals.

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