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Nekojarashi Inc.

Japanese technology company providing cloud video transcoding and video processing services, including the Setaria.cloud platform.

Last updated September 29, 2026

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Overview

Nekojarashi Inc. is a Japanese technology company headquartered in Tsukiji, Chuo-ku, Tokyo. Founded on March 3, 2006, the company has built its business around cloud services and video processing technology. Its official website describes a "High Performance Cloud Transcoder" and a video processing cloud service developed in partnership with Morpho, Inc. The company is led by CEO Misaki Kawamura and had 38 employees as of April 2018, with stated capital of 77,780,000 JPY. Nekojarashi's core offering is Setaria.cloud, a cloud-based video transcoding and processing platform. The service was developed through a business partnership with Morpho, Inc., a company known for its image and video processing technologies. The collaboration was announced in December 2017, with a beta version of the video processing cloud service announced in March 2018, and a new transcode workflow feature and revised pricing unveiled at IBC2019 in August 2019. This positions Nekojarashi in the cloud media processing market, serving customers who need scalable video transcoding and processing capabilities. Beyond its flagship video service, Nekojarashi provides cloud storage and related IT services. The company is a registered telecommunications carrier with Japan's Ministry of Internal Affairs and Communications, a designated JP domain name registrar, and an Apple Consultants Network member. It holds privacy mark and information security management certifications (JIS Q 15001:2017, ISO/IEC 27001:2022, ISO/IEC 27017:2015). The company's logo, a cat playing with a ball, reflects its name (nekojarashi means "cat teaser" in Japanese) and its playful yet technically grounded approach. Nekojarashi remains a private company. Its tech partners include Deloitte Tohmatsu Consulting and Morpho, Inc. The company is a member of several Japanese industry associations, including JAIPA, the Japan Linux Association, and JUAS. With its focus on cloud transcoding and video processing, Nekojarashi serves media, entertainment, and enterprise customers requiring reliable, high-performance video infrastructure.

History

Nekojarashi Inc. was founded on March 3, 2006, in Japan. The company established itself as a provider of cloud services and IT infrastructure, including domain registration and cloud storage. Its early business focused on internet-related services, and it became a registered telecommunications carrier with Japan's Ministry of Internal Affairs and Communications, as well as a designated JP domain name registrar. A significant turning point came in December 2017, when Nekojarashi announced a business partnership with Morpho, Inc., a company specializing in image and video processing technology. The partnership aimed to integrate Morpho's video processing technology with Nekojarashi's cloud-storage business expertise. This collaboration led to the development of a video processing cloud service. In March 2018, the two companies announced the beta version of "Setaria Video Processing" (tentative name), which would later become known as Setaria.cloud. By August 2019, Nekojarashi and Morpho unveiled a new transcode workflow feature for Setaria.cloud, along with revised pricing, at IBC2019, a major international broadcasting convention. This marked the company's entry into the cloud video transcoding market, offering high-performance transcoding and processing capabilities to media and enterprise customers. As of April 2018, the company had 38 employees and stated capital of 77,780,000 JPY (with capital reserve of 30,265,000 JPY). The company is led by CEO Misaki Kawamura, with a board including Yoshiro Yuasa, Shinichi Kaneko, Tomoya Hayakawa, and auditor Hidenori Nakagawa. Nekojarashi holds privacy mark certification (JIS Q 15001:2017) and information security management certifications (ISO/IEC 27001:2022, ISO/IEC 27017:2015). It is a member of several industry associations, including JAIPA, the Japan Linux Association, the Japan Domain Name Association, and JUAS. The company's tech partners include Deloitte Tohmatsu Consulting and Morpho, Inc.

  • Nekojarashi Inc. founded in Japan.

  • Announced business partnership with Morpho, Inc. in video processing technology.

  • Announced beta version of video processing cloud service, Setaria Video Processing (tentative name).

  • Unveiled Setaria.cloud’s new transcode workflow feature and revised pricing at IBC2019.

Products and positioning

Cloud video processing and transcoding infrastructure provider for media and enterprise customers.

  • Setaria.cloud

    Cloud-based video transcoding and processing platform developed with Morpho, Inc.

  • High Performance Cloud Transcoder

    Cloud transcoding service for high-performance video processing.

Sources3 sources

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