Neko Publishing

Neko Publishing (ネコ・パブリッシング) is a Japanese publisher and media brand specializing in hobby and enthusiast content, particularly magazines and books about automobiles, railways, model trains, and lifestyle subjects. According to its corporate profile, the company was founded in 1976 as a "hobby publisher" (趣味の出版社). For decades it operated as an independent publishing house, Neko Publishing Co., Ltd., building a catalog of niche titles aimed at dedicated enthusiasts rather than mass-market readers. In February 2021, Neko Publishing merged with Culture Entertainment Co., Ltd. and was reorganized as the Neko Publishing Business Division (ネコパブ事業部) within that company. Under this new structure, the brand describes itself as a "think tank for play" (遊びのシンクタンク), applying the editorial know-how and creative capabilities developed through niche hobby publishing to event planning, product and brand production, and regional revitalization. The company's output spans a wide range of hobby magazines. Its official website highlights titles such as Tetsu Omo! (鉄おも!), Model Cars (モデルカーズ), RM Models (RMモデルズ), RM Library (RMライブラリー), Garage Life (ガレージライフ), Blue., and LETS PLAY VWs, alongside books and mooks (magazine-books) on railway locomotives, model railways, and automotive culture. It also publishes or is associated with Rolling Stone Japan, the Japanese edition of the music magazine, and operates related web media such as neko-mag.com and blue-mag.com. Neko Publishing is headquartered in Tokyo, at Meguro Central Square in Shinagawa-ku, a short walk from Meguro Station. It operates an official e-commerce site, NEKO PUBLISHING SHOP, through which it sells both its standard bookstore titles and exclusive, more specialized products. The brand positions itself around the motto of "proposing play and making the world more interesting" (遊びを提案して、世の中を面白くする), aiming to enrich customers' leisure time through content and merchandise tailored to deep personal interests.

Neko Publishing was founded in 1976 as a "hobby publisher" (趣味の出版社), according to the company's own corporate history. From its base in Tokyo, it built a business around magazines and books for enthusiasts, with a particular emphasis on railways, model railways, automobiles, and related lifestyle topics. Over more than four decades it developed a reputation for deep, specialized content aimed at dedicated hobbyists, publishing long-running titles such as RM Models, RM Library, Model Cars, and Garage Life. For most of its existence, the company operated independently as Neko Publishing Co., Ltd. (NEKO PUBLISHING株式会社). Its catalog expanded to include a broad range of hobby and leisure magazines, books, mooks, and calendars, and it also became involved with music media through Rolling Stone Japan. The company maintained an official website and later launched an official e-commerce site, NEKO PUBLISHING SHOP, to sell both standard bookstore titles and exclusive, more specialized products. A major turning point came in February 2021, when Neko Publishing merged with Culture Entertainment Co., Ltd. (カルチュア・エンタテインメント株式会社). Following the merger, the business was reorganized as the Neko Publishing Business Division (ネコパブ事業部) within Culture Entertainment. In its post-merger corporate greeting, the division described itself as a "think tank for play" (遊びのシンクタンク), stating that it would leverage the know-how and creative capabilities cultivated through producing niche hobby magazines and books to provide new value through event planning, product and brand production, and regional revitalization. The division continues to publish its established magazine lineup and to operate related web media. Its headquarters are located at Meguro Central Square in Shinagawa-ku, Tokyo, near Meguro Station. The brand's stated motto is to "propose play and make the world more interesting" (遊びを提案して、世の中を面白くする), reflecting its focus on enriching customers' leisure time through content and merchandise tailored to their hobbies.

• 2021

  Merged with Culture Entertainment Co., Ltd. and reorganized as the Neko Publishing Business Division.

• 2021

  Rolling Stone Japan vol.15 released on June 25, drawing strong reader response.

• 1976

  Founded as a "hobby publisher" (趣味の出版社).

Niche hobby publisher and "think tank for play," serving dedicated enthusiasts in railways, cars, models, and lifestyle.

• 鉄おも! (Tetsu Omo!)

  Railway hobby magazine.

• モデルカーズ (Model Cars)

  Model car magazine.

• RMモデルズ (RM Models)

  Model railway magazine.

• RMライブラリー (RM Library)

  Railway history book series.

• ガレージライフ (Garage Life)

  Garage and car lifestyle magazine.

• Blue.

  Lifestyle magazine.

• LETS PLAY VWs

  Volkswagen enthusiast magazine.

• Rolling Stone Japan

  Japanese edition of Rolling Stone music magazine.

1. 1NEKO PUBLISHING official websiteneko.co.jp
2. 2事業案内neko.co.jp
3. 3Neko Publishing - Wikidatawikidata.org
4. 4NEKO PUBLISHING - 维基百科zh.wikipedia.org