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Negative Underwear

Female-founded New York intimates and loungewear brand founded in 2014, making elevated essentials with a less-is-more approach.

Last updated September 11, 2026

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Overview

Negative Underwear is a female-founded, New York-born brand founded in 2014 by best friends Marissa Vosper and Lauren Schwab, who set out to rethink an industry they felt was overdesigned, underwhelming and out of touch. What began as a search for better basics has grown into a lifestyle brand of elevated essentials made with uncompromising comfort, thoughtful design, and a less-is-more approach. The brand describes itself as making complicated things uncomplicated since 2014, and as female founded and operated, designing garments that empower women to feel comfortable and confident in their own skin. It sources fabrics from Europe's longest standing experts in lingerie. Its assortment spans bras, underwear, lounge and sleep, including lines such as Whipped, Sieve, Supreme, Glacé, Waffle Knit and Base.

History

Negative was founded in 2014 by best friends Marissa Vosper and Lauren Schwab, who set out to rethink an industry that felt overdesigned, underwhelming and out of touch. What started as a search for better basics has grown into a lifestyle brand of elevated essentials made with uncompromising comfort, thoughtful design, and a less-is-more approach. The brand describes itself as making complicated things uncomplicated since 2014 and as female founded and operated.

Products and positioning

Elevated essentials with uncompromising comfort, thoughtful design, and a less-is-more approach; luxury quality fabrics sourced from Europe's longest standing lingerie experts.

  • Sieve Thong in Kir (Pack)

    A low rise thong in airy light, subtly sheer, naturally smoothing Belgian micromesh; pack of 5 featuring Cream, Buff, Garnet, Espresso, and Black. Made of 74% Polyamide (Nylon) 26% Elastane (Spandex) with 100% Cotton gusset lining; certified OEKO-TEX® STANDARD 100 #23.HCN.86212 by Hohenstein HTTI; machine washable.

  • Digital Gift Card

    A digital gift card that can be sent to anyone via email and scheduled ahead for the exact moment you want it to land; only available in USD.

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