NE Pacific Mall
NE Pacific Mall is a major shopping and entertainment center in Cabanatuan City, Nueva Ecija, Philippines.
Last updated August 26, 2026
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Overview
NE Pacific Mall, also known as Nueva Ecija Pacific Mall or NE Mall, is a shopping mall on Maharlika Highway in Barangay Hermogenes Concepcion, Cabanatuan City, Nueva Ecija, Philippines. It opened in April 1996 and became one of the principal retail and community destinations serving Cabanatuan and the wider Nueva Ecija province. The property was primarily developed by Landco Pacific Corporation and managed by the NE Group of Companies, a local business group associated with other developments in the city, including Lakewood City Golf Course and Residential Complex and NE Mall. The mall was established during a period when large-format commercial centers were becoming increasingly important outside Metro Manila. Its location along Maharlika Highway gave it access to residents of Cabanatuan as well as surrounding municipalities and provincial communities. Over time, NE Pacific Mall expanded and upgraded its facilities, broadening its tenant mix beyond conventional shopping to include restaurants, services, government offices, entertainment, and family-oriented activities. In March 2014, Cosco Capital, Inc., led by businessman Lucio Co, acquired NE Pacific Mall as part of an effort to increase its presence in Nueva Ecija. Cosco Capital is associated with Puregold, and Puregold became one of the mall's principal anchors. The acquisition was notable because NE Pacific Mall was described as the only Pacific Mall not sold to the Metro Gaisano group. Following the ownership change, the mall continued operating as a broad-based provincial shopping center rather than being repositioned as a narrowly specialized retail property. The center has more than 400 tenants, shops, and restaurants. Its anchor businesses include NE Bakeshop and Restaurant and Puregold Supermarket. The tenant mix combines Philippine and international chains with local operators. Food and beverage offerings mentioned in reference material include McDonald's, KFC, Jollibee, Chowking, Mang Inasal, Goldilocks, and S&R New York Style Pizza. This combination gives the mall a role in both everyday grocery and quick-service spending, as well as casual dining and social visits. NE Pacific Mall also accommodates public-service functions. Offices or facilities associated with PhilHealth, the Social Security System, and the Philippine Statistics Authority have operated within the mall, bringing government transactions into a familiar commercial setting. Its entertainment facilities include three cinemas, one of which is a large-format theater capable of showing 3D films and hosting events. World of Fun provides arcade and family entertainment activities. The mall has a direct connection with Robinsons Townville Cabanatuan. This link enables the two commercial properties to share pedestrian traffic and contributes to a larger retail cluster in Cabanatuan. In practical terms, NE Pacific Mall serves several overlapping roles: supermarket and convenience destination, restaurant and shopping center, public-service venue, cinema complex, and family leisure facility. Available reference material does not identify a separate current corporate website, a public ticker for the mall itself, or a distinct standalone operating company.
History
NE Pacific Mall opened in April 1996 in Cabanatuan City, Nueva Ecija, along Maharlika Highway in Barangay Hermogenes Concepcion. The mall was primarily developed by Landco Pacific Corporation and managed by the NE Group of Companies. The same business group was associated with other Cabanatuan developments, including Lakewood City Golf Course and Residential Complex and NE Mall. From its opening, the property was positioned as a significant commercial center for Cabanatuan and the surrounding province. Its highway location supported access from the city and from nearby municipalities, while its combination of retail, food, services, and entertainment allowed it to function as more than a traditional shopping arcade. The mall subsequently expanded and improved its facilities, building a tenant base of more than 400 shops, restaurants, and other occupants. The center's retail structure included NE Bakeshop and Restaurant and, later, Puregold Supermarket as major anchors. Its broader tenant mix included national and international food brands such as McDonald's and KFC, as well as Philippine chains including Jollibee, Chowking, Mang Inasal, Goldilocks, and S&R New York Style Pizza. The mall also incorporated public-service uses, with offices or facilities connected to PhilHealth, the Social Security System, and the Philippine Statistics Authority. In March 2014, Cosco Capital, Inc., led by businessman Lucio Co, acquired NE Pacific Mall. The transaction formed part of Cosco Capital's effort to increase its presence in Nueva Ecija and was connected with the group's Puregold retail interests. Reference material notes that NE Pacific Mall was the only Pacific Mall that was not sold to the Metro Gaisano group. The property continued to operate as a major Cabanatuan destination after the acquisition. Its entertainment facilities include three cinemas, including a large-format auditorium suitable for 3D films and events, and a World of Fun arcade and family entertainment center. A direct link to Robinsons Townville Cabanatuan allows the two malls to share pedestrian traffic and operate within a connected retail cluster. Publicly available reference material does not provide a detailed account of subsequent ownership changes, individual executives, annual financial performance, or a separate corporate website for the mall.
Products and positioning
A large provincial shopping, dining, services, and entertainment center serving Cabanatuan City and the wider Nueva Ecija market.
Retail · 1996
Shopping and general merchandise
The mall provides a broad retail environment with more than 400 tenants, shops, and restaurants. Its general merchandise offer serves everyday shopping needs across food, household, personal, and other consumer categories, although the available reference material does not provide a complete tenant directory.
Grocery retail
Puregold Supermarket
Puregold Supermarket is one of NE Pacific Mall's principal anchors. It supports routine grocery and household shopping and reflects the mall's ownership connection with Cosco Capital following the 2014 acquisition.
Food and beverage · 1996
Dining and food services
Food offerings combine the local NE Bakeshop and Restaurant with national and international chains. Reference material names McDonald's, KFC, Jollibee, Chowking, Mang Inasal, Goldilocks, and S&R New York Style Pizza among the mall's food and restaurant brands.
Entertainment
Cinema and family entertainment
The entertainment component includes three cinemas, including a large-format auditorium capable of presenting 3D films and hosting events. World of Fun adds arcade and family-oriented activities, making the property a leisure destination as well as a retail center.
Government and administrative services
Public-service facilities
Government-related facilities within the mall have included offices or service locations for PhilHealth, the Social Security System, and the Philippine Statistics Authority. These uses extend the mall's function into public administration and everyday civic transactions.
Brand decisions
2014
Cosco Capital acquisitionM&ABackground
Cosco Capital sought to expand its presence in Nueva Ecija and acquired NE Pacific Mall in March 2014.
Action taken
Cosco Capital, led by Lucio Co and associated with Puregold, purchased NE Pacific Mall.
Aftermath
Puregold became a principal anchor, while the mall continued operating as a broad provincial shopping and entertainment center. Reference material identifies the property as the only Pacific Mall not sold to the Metro Gaisano group.
Sources1 sources
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