NDTV

NDTV is a Brazilian regional television network headquartered in Florianópolis, Santa Catarina. It operates six stations across the state and is affiliated with Record TV, carrying national programming alongside locally oriented news and other regional content. The network is part of Grupo ND, a Santa Catarina-focused media group whose identity is also associated with the Notícias do Dia newspaper and the ND+ digital platform. The network's immediate predecessor was Rede SC, a group of stations assembled by businessman Mário Gonzaga Petrelli and his family in Santa Catarina. The group developed from TV O Estado in Florianópolis, launched in 1987 as an SBT affiliate, and later expanded through stations and relays in other parts of the state. A Chapecó station was added in 1989, while TV Cidade dos Príncipes in Joinville began operating in 2000. These assets were consolidated under the Rede SC identity, with a Blumenau station added in 2004. On February 1, 2008, Rede SC became part of Grupo RIC, the media organization created by Petrelli with operations in Paraná and Santa Catarina. The Santa Catarina stations were subsequently branded RIC TV and aligned with Record TV programming. The arrangement also involved local stations in Florianópolis, Itajaí and Xanxerê. The Florianópolis operation became Record News Santa Catarina, while the Itajaí and Xanxerê stations continued with Record TV programming under the RIC TV identity. The resulting Santa Catarina network comprised six stations, in addition to Grupo RIC's four stations in Paraná. A further structural change was announced in December 2019, when Grupo RIC separated its Santa Catarina assets and established Grupo ND. The new group took its name from Notícias do Dia, a regional newspaper launched in 2006. At the same time, the television stations in Santa Catarina adopted the NDTV name, creating a shared identity across television, print and the ND+ website. The rebranding was presented as an effort to strengthen the network's connection with Santa Catarina's people, communities and regional characteristics. The 2019 reorganization also changed the ownership structure of the Itajaí and Xanxerê stations. Grupo Record sold 70% of its interests in those stations, leaving it with a 30% share comparable to its position in the other four network stations after the 2008 arrangement. In 2020, NDTV transferred the local production facilities associated with Xanxerê to Criciúma in southern Santa Catarina. On December 8, 2020, the station was renamed NDTV Criciúma, while the former Xanxerê coverage area was served by NDTV Chapecó. NDTV's core business is regional free-to-air television: operating transmitters and stations, producing or presenting local news, and distributing Record TV programming throughout Santa Catarina. Its positioning is regional rather than national, using a unified network brand to combine local reporting and advertising reach with the scale of a major Brazilian television partner. The available reference material does not provide detailed current financial information, a complete station-by-station programming schedule, or a verified official website URL.

NDTV's history derives from the development of a regional television group in Santa Catarina by businessman Mário Gonzaga Petrelli. The first important predecessor was TV O Estado in Florianópolis, which Petrelli opened in 1987 as an affiliate of SBT. Its relationship with TV Planalto in Lages allowed the use of relay infrastructure and expanded the reach of programming across much of Santa Catarina, forming what was known as the Sistema Catarinense de Comunicações. In 1989, another TV O Estado station was established in Chapecó. The new operation had previously been associated with television stations in Paraná and helped extend the group's presence toward eastern and western parts of Santa Catarina. In 1997, Petrelli ended the association with TV Planalto, although TV Planalto continued to use the relay network. The creation of TV Cidade dos Príncipes in Joinville in 2000 further reduced the former partner's role. That Joinville station changed its affiliation to RedeTV! beginning December 1, 2000. The Florianópolis, Chapecó and Joinville stations were subsequently brought together under the Rede SC identity. Rede SC expanded again in 2004 with the establishment of a Blumenau station. This structure changed on February 1, 2008, when Rede SC joined Grupo RIC, a media group formed by Petrelli with operations in Paraná. The Santa Catarina stations adopted the RIC TV brand and changed their affiliation to Record TV. The arrangement also placed three Record-related local stations in Florianópolis, Itajaí and Xanxerê under local management. The Florianópolis channel became Record News Santa Catarina, while the Itajaí and Xanxerê channels continued to carry Record TV programming under the RIC TV name. The resulting RIC TV structure had six stations in Santa Catarina and four additional stations in Paraná. It remained in place until a later reorganization of the Santa Catarina businesses. On December 2, 2019, Grupo RIC presented the creation of Grupo ND at an event in Florianópolis. The new group took its name from Notícias do Dia, a newspaper launched in 2006, and was intended to gather the group's Santa Catarina media operations under a more explicitly regional identity. Beginning the following day, the television stations changed their names from RIC TV to NDTV. The new brand was coordinated with Notícias do Dia and the ND+ website. According to the group's explanation, the change sought to bring the media operation closer to the population and regional characteristics of Santa Catarina. Marcello Corrêa Petrelli, identified in the reference material as president of the group, described the move as part of a broader response to changes in the communications market. The reorganization also altered ownership in the Itajaí and Xanxerê stations: Grupo Record sold 70% of its interests, leaving a 30% holding comparable to its share in the other four stations after the 2008 arrangement. In 2020, NDTV moved the studios associated with the Xanxerê station to Criciúma in the south of the state. Local production in Xanxerê had already ended in 2017, although the transmitter continued to serve the area. On December 8, 2020, the operation was renamed NDTV Criciúma and became a southern Santa Catarina branch. The former Xanxerê region was assigned to NDTV Chapecó. The network consequently continued to operate six stations serving Santa Catarina under the NDTV identity. NDTV is therefore best understood as a regional broadcaster created through the rebranding and restructuring of an existing station network, rather than as a newly built national television system. Its operating model combines local television coverage with Record TV affiliation and sits within Grupo ND's broader regional media portfolio.

1. 2020NDTV Criciúma replaces the Xanxerê station identity

   The local studio operation moves to Criciúma and is renamed NDTV Criciúma; NDTV Chapecó covers the former Xanxerê region.

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2. 2019Grupo ND and NDTV are created

   Grupo RIC separates its Santa Catarina assets and rebrands the television stations as NDTV.

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3. 2008Rede SC joins Grupo RIC

   The Santa Catarina stations become part of Grupo RIC, adopt the RIC TV identity and affiliate with Record TV.

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4. 2004Rede SC adds a Blumenau station

   The predecessor network expands its Santa Catarina footprint with a station in Blumenau.

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5. 2000TV Cidade dos Príncipes is created in Joinville

   The Joinville station begins operating and later changes its affiliation to RedeTV! on December 1.

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6. 1997Association with TV Planalto ends

   Petrelli dissolves the association with TV Planalto, although the station continues using relay infrastructure.

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7. 1989Chapecó station expands the Santa Catarina network

   A second TV O Estado operation is established in Chapecó, extending the group's coverage in Santa Catarina.

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8. 1987TV O Estado begins broadcasting in Florianópolis

   Mário Gonzaga Petrelli launches TV O Estado in Florianópolis as an SBT-affiliated station.

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A Santa Catarina-focused television network combining locally produced journalism and regional advertising with Record TV programming.

• NDTV regional television networkBroadcast television2019

  NDTV operates six television stations serving Santa Catarina. The network combines regional broadcasting and local journalism with programming supplied through its Record TV affiliation. Its station footprint is designed to provide statewide reach while retaining local identities and coverage for different communities, including Florianópolis, Chapecó, Blumenau, Itajaí and Criciúma.

• NDTV local newsTelevision news

  The network's local news output is its principal regional-content offering. Programming is produced or presented for audiences in Santa Catarina and complements the national and general-interest programming carried through the Record TV affiliation. The available reference material does not identify a complete list of current program titles.

• 2020Move the Xanxerê studio operation to CriciúmaStrategy

  Local production in Xanxerê had ended in 2017, and NDTV reorganized its southern Santa Catarina presence.

  What changed. NDTV moved the studio operation to Criciúma, renamed the station NDTV Criciúma and assigned the former Xanxerê coverage area to NDTV Chapecó.

  Aftermath. NDTV established a southern branch in Criciúma while maintaining transmission coverage for the former Xanxerê region.

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• 2019Separate the Santa Catarina assets into Grupo NDStrategy

  Grupo RIC sought to give its Santa Catarina operations a more locally rooted identity and align its television, newspaper and digital properties.

  What changed. The group created Grupo ND and changed the RIC TV station names in Santa Catarina to NDTV.

  Aftermath. The television network adopted a unified identity with Notícias do Dia and the ND+ website while retaining its Record TV affiliation.

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• 2019Restructure ownership of the Itajaí and Xanxerê stationsM&A

  The creation of Grupo ND included changes to the ownership arrangements for two Santa Catarina stations.

  What changed. Grupo Record sold 70% of its interests in the Itajaí and Xanxerê stations and retained 30%.

  Aftermath. The two stations continued within the NDTV network under the revised ownership structure.

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• 2020NDTV transfers the Xanxerê operation to Criciúma

  NDTV moved the studio operation associated with Xanxerê to Criciúma and created a southern Santa Catarina branch. On December 8, the station was renamed NDTV Criciúma, while NDTV Chapecó took responsibility for the former Xanxerê coverage area.

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• 2019Grupo RIC announces the creation of Grupo ND and the NDTV brand

  Grupo RIC announced the separation of its Santa Catarina assets into Grupo ND. Its television stations in the state adopted the NDTV identity, aligning the network with the Notícias do Dia newspaper and the ND+ digital platform.

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• 2019Ownership interests in the Itajaí and Xanxerê stations are restructured

  As part of the Santa Catarina reorganization, Grupo Record sold 70% of its interests in the Itajaí and Xanxerê stations, retaining a 30% stake.

  M&A
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1. NDTV (Brazilian television network)