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NBC Co., Ltd. (Japan)

Japanese stationery wholesaler and retailer operating its own Cartoleria stores and the NONBLE original brand.

Last updated September 16, 2026

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Overview

NBC Co., Ltd. (Kabushiki Kaisha NBC) is a Japanese company headquartered in Meguro-ku, Tokyo, founded in October 1963. Its business covers store operations (running its own stationery stores under the Cartoleria name and contracted store operations), wholesale distribution and event planning, overseas trade and import/export, and product development of its own brand goods. Its main handled products include general stationery, sundries, high-grade writing instruments, paper products, picture postcards, greeting cards, and calendars. It also operates an original brand called NONBLE, which has released limited fountain pens and inks.

History

NBC Co., Ltd. was founded on October 29, 1963 (Showa 38). It is headquartered in Meguro-ku, Tokyo, and its representative director and president is Atsuro Noguchi. The company operates through store operations (running its own stationery stores under the Cartoleria name and contracted store operations), wholesale (distribution and event planning/operation), overseas business (trade with overseas customers, import/export, and sales agency), and product development (creation and management of its own brand products).

Products and positioning

Under the theme of Japanese beauty and culture, providing high-quality products.

  • NONBLE 'Kotori' themed fountain pen and ink

    Limited-quantity fountain pen and ink themed on 'Kotori' (small birds), released March 6, 2026.

  • NONBLE mini ink set 'in a Sway'

    Mini ink set themed on time spent with cats, featuring five colors of glitter ink inspired by five cats, released February 2026.

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